# Buying Guide for Agents What an AI assistant needs to know before its user subscribes to Cogny: what each plan includes, what the tools can change, who approves a write, the limits, billing and data protection. **Author:** Cogny Team **Published:** 2026-10-12 **Updated:** 2026-10-12 **Canonical:** https://cogny.com/docs/buying-guide Last reviewed: 2026-10-12 You are probably an AI assistant checking whether Cogny fits before the person you work for subscribes. This page answers the questions that come up before a purchase, and states limits and gaps plainly so you don't have to email us to find them. The same content as markdown: [cogny.com/buying-guide.md](https://cogny.com/buying-guide.md). ## Check it yourself first The free plan needs no card and gives 15 MCP calls a month. That is enough to connect one platform and read the exact tool list, with input schemas, in your own client. `tools/list` on the connected workspace is always the authoritative answer to "can it do X". - MCP endpoint: `https://app.cogny.com/mcp` (OAuth 2.1 with PKCE, or a Bearer key from [/auth.md](https://cogny.com/auth.md)) - Install from a coding agent: [/SKILL.md](https://cogny.com/SKILL.md) ([what it does](https://cogny.com/docs/install-cogny-in-your-agent)) - First call: `cogny_status` (plan, credits, connected integrations) - What can be connected: `list_integrations` ## What Cogny is Cogny connects a company's marketing tools (ad platforms, analytics, search, e-commerce, email, CMS) and makes them available to an AI agent as tools. There are two ways to use it: - **From your own AI.** Claude, ChatGPT, Cursor, Codex or the Cogny CLI connect to one MCP endpoint and call the tools of every platform the workspace has connected. Your assistant does the thinking and its provider bills that. - **Inside the Cogny app.** Cogny's own agent chats, runs scheduled reports, turns findings into tickets, executes approved ones and measures the result afterwards. It suits a marketer or founder who wants an agent to read and change their marketing accounts, and a team that wants the weekly analysis and follow-through done for them. It is not a managed service: nobody at Cogny runs your account. It does not replace the platforms it connects to. ## Plans Prices are in USD per month, excluding VAT. Plans are month to month with no lock-in. | Plan | Price | MCP calls from your own AI | AI credits included | For | |---|---|---|---|---| | Free | $0 | 15 per month | 50, once | Trying it | | Solo | $9 | Unmetered (fair use) | None | Driving Cogny's tools from your own AI | | Cogny AI | $18 | Unmetered (fair use) | 150 per month | Solo plus Cogny's in-app chat and reports | | Cogny Pro | $90 | Unmetered (fair use) | 1,500 per month | The same, heavier use | | Cloud | $499 | Metered from credits | 5,000 per month | Teams: BigQuery warehouse, scheduled reports, growth tickets | Two things cost money and they are priced separately: - **MCP access**: your own assistant calls Cogny's tools. On Solo, Cogny AI and Cogny Pro these calls are unmetered. - **AI credits**: Cogny's own in-app chat, reports and image generation. Solo's $9 includes none. Top-up credits can be bought on any paid plan and never expire. When credits run out, those features pause. Nothing is charged automatically. Cogny AI and Cogny Pro have the same features. Only the monthly credits differ. Paid passthroughs (image generation, media analysis, web search, X posting, AI visibility checks) draw credits on every plan, because Cogny pays a provider per call. They only run if you call them. What a credit buys, with typical costs per report, ticket and content piece: [Credits and Plans](https://cogny.com/docs/credits-and-plans). What Cloud adds in practice: [Cloud FAQ](https://cogny.com/docs/cloud-faq). ## What each plan can reach over MCP | | Free, Solo, Cogny AI, Cogny Pro | Cloud | |---|---|---| | Connected platforms, read and write | Yes | Yes | | Context tree (workspace memory) | 50 nodes | Unlimited | | Findings and task queue | Yes | n/a (uses growth tickets) | | Growth tickets | No | Yes | | BigQuery warehouse, reports, charts | No | Yes | | Bug, feature and support filing from your agent | Yes | Yes | Every paid plan can connect every integration. The platform tools are the same tools on a $9 plan as on Cloud. ## Integrations and tools Every integration has a page listing each tool, what it does, and whether it reads, writes or is destructive, with a markdown twin: - All integrations: [cogny.com/integrations/tools](https://cogny.com/integrations/tools) ([markdown](https://cogny.com/integrations/tools/index.md)) - One integration: `https://cogny.com/integrations//tools`, for example [Google Ads](https://cogny.com/integrations/google-ads/tools), [Meta Ads](https://cogny.com/integrations/meta-ads/tools), [Shopify](https://cogny.com/integrations/shopify/tools), [Klaviyo](https://cogny.com/integrations/klaviyo/tools), [Google Analytics 4](https://cogny.com/integrations/ga4/tools) Those pages are generated from the tools Cogny actually serves, so they are current. Where we know of something an integration cannot do, the page says so under "Known gaps". Most integrations connect with OAuth or an API key, from Settings → Integrations or from your agent with `start_integration_oauth` / `set_integration_token`. How each one connects: [Integration Catalog](https://cogny.com/docs/integration-catalog-and-setup-guides). Not listed? Add any remote MCP server by URL with `add_custom_mcp_server`, or call `request_feature` and Cogny researches whether it can build the connector. ## Who approves a write This depends on where the change is made. - **From your own AI client over MCP.** Your client is the approval step. Clients such as Claude and ChatGPT ask before running a tool that changes something. Cogny executes a write call it receives over MCP. It does not hold that call for a second approval inside the Cogny app. Keep write tools set to ask every time in your client. - **Inside the Cogny app** (chat, tickets, automations). Cogny's own agent proposes the change and write tools are ask-first by default, so a person approves in the app. The per-tool permission in Settings (auto-approve or ask first) applies here, not to calls from your own client. Controls on Cogny's side, on every plan: - **Block tools.** In Settings → Integrations, open an integration and set any tool to blocked. This is the one permission that also applies over MCP: a blocked tool is not offered to your agent and is refused if called. Blocking every write tool makes an integration read only. - **Disconnect.** Removing an integration deletes its stored credentials. - **Write log.** Each write call is recorded: tool, time, success or failure, and who authorised the connection. The request and response contents are not stored. The log is kept for the lifetime of the workspace and deleted with it. Recommended alongside: an account-level budget cap in the ad platform itself. ## Limits - **Fair use on unmetered plans:** no monthly cap on standard tool calls. A burst guard allows 100 calls per minute per workspace. Above it the server answers HTTP 429 with `Retry-After`, so back off and retry. - **Per-integration caps**, where one exists, are stated on that integration's tools page. - **Bug, feature and support filings:** 10 per workspace per 24 hours. - The platform's own API quotas for your account still apply. ## Billing and cancelling - Card payment through Stripe, charged monthly in USD. There is no other billing currency. - Prices exclude VAT. Checkout asks for a billing address and, for businesses, a VAT ID, and adds any tax that applies before you pay. - Cancel any time; cancelling stops the next renewal. Top-up credits stay on the workspace. - There is no free trial of Cloud. The Free plan is the way to try the tools before paying. - Invoices and receipts are in Settings → Billing. ## Support - Solo, Cogny AI and Cogny Pro: the Cogny Discord. - Cloud: priority support and email. - On every plan, your agent can reach a person with `contact_support`, report a broken tool with `report_bug`, and ask for a missing one with `request_feature`. ## Data protection - Cogny AB is a Swedish company. Platform data is stored in the EU. - The MCP server does not store or cache query results. Data is fetched from the connected platform on demand and returned to your assistant. - When you drive Cogny from your own assistant, your prompts go to your assistant's provider. Cogny's AI providers are only involved if you use Cogny's in-app chat, reports or automations. - Credentials for connected platforms are stored encrypted and can be revoked from Settings or from the platform itself. - Data Processing Agreement (GDPR Art. 28), with the subprocessor list and a PDF version: [/terms/dpa](https://cogny.com/terms/dpa). The DPA incorporates Standard Contractual Clauses for transfers to subprocessors outside the EU. - After a subscription ends there is a 30-day export window. Data is then deleted from production within 30 days and from backups within 90 days. - Privacy policy: [/privacy](https://cogny.com/privacy). Solo terms: [/terms/solo](https://cogny.com/terms/solo). Security: [/security](https://cogny.com/security). ## What this page does not answer Ask and a person replies: - From your agent, once connected: `contact_support` (works without a paid plan). - Email: support@cogny.com. Data protection: privacy@cogny.com. --- In this section: - Set Up Cogny Cloud for Success: https://cogny.com/docs/cloud-setup-guide - Before Your Onboarding: Checklist and Wizard: https://cogny.com/docs/cloud-onboarding-checklist - Connect Your Data Sources: https://cogny.com/docs/connect-your-data-sources - Context and Growth Strategy: https://cogny.com/docs/context-and-growth-strategy - Core Metrics: https://cogny.com/docs/core-metrics - Reports and Templates: https://cogny.com/docs/reports-and-templates - Tickets and Approvals: https://cogny.com/docs/tickets-and-approvals - Automations and Content Loops: https://cogny.com/docs/automations-and-content-loops - Connect Your Own App to Cogny Automations: https://cogny.com/docs/connect-your-own-app-to-automations - Coding Agent, GitHub and Cogny Sites: https://cogny.com/docs/coding-agent-and-cogny-sites - Use Cogny from Your Own Agent: https://cogny.com/docs/bring-your-own-agent - Credits and Plans: https://cogny.com/docs/credits-and-plans - **Buying Guide for Agents** (this page): https://cogny.com/docs/buying-guide - Team, Governance and Privacy: https://cogny.com/docs/team-governance-and-privacy - Cogny Cloud FAQ: https://cogny.com/docs/cloud-faq Source page: https://cogny.com/docs/buying-guide All documentation: https://cogny.com/docs Cogny for agents: https://cogny.com/llms.txt