# Bing Ads tools in Cogny Cogny's Bing Ads integration exposes 25 tools (9 read, 12 write, 4 destructive) to an AI agent over MCP. The same tools are available on every plan, from your own AI client or inside the Cogny app. - **Read** (9): only reads data. - **Write** (12): creates or changes something. - **Destructive** (4): deletes, removes or replaces something. Over MCP your own AI client asks before it runs a write. To take a tool away from your agent, block it in Settings → Integrations. ## All tools | Tool | Kind | What it does | |---|---|---| | `tool_list_accounts` | Read | List the Microsoft Advertising ad accounts the connected user can access: id (use this as account_id), name, number, customer_id (manager account), currency, time_zone and status. | | `tool_get_campaigns` | Read | List campaigns in an account with status, budget, bidding scheme, campaign type, languages and time zone. | | `tool_create_campaign` | Write | Create a Search campaign (created Paused unless told otherwise). | | `tool_update_campaign` | Write | Pause/activate a campaign, change its daily budget, or rename it. | | `tool_get_ad_groups` | Read | List the ad groups in a campaign with status, CPC bid, language, network, start/end dates and bidding scheme. | | `tool_create_ad_group` | Write | Create an ad group in a campaign (Paused by default). | | `tool_update_ad_group` | Write | Pause/activate an ad group, change its default CPC bid, or rename it. | | `tool_get_ads` | Read | List the ads in an ad group with type, status, editorial status, headlines/descriptions (responsive search ads), final URLs and paths. | | `tool_create_responsive_search_ad` | Write | Create a responsive search ad (Paused by default, then goes through Microsoft editorial review). | | `tool_update_ad_status` | Write | Pause or activate an ad. | | `tool_get_keywords` | Read | List the keywords in an ad group with text, match type, status, bid, editorial status and final URLs. | | `tool_add_keywords` | Write | Add keywords to an ad group. | | `tool_update_keywords` | Write | Pause/activate keywords or change their bids, in one batch. | | `tool_get_negative_keywords` | Read | List the negative keywords set directly on campaigns or ad groups. | | `tool_add_negative_keywords` | Write | Add negative keywords to a campaign or an ad group. | | `tool_remove_negative_keywords` | Destructive | Remove negative keywords from a campaign or ad group. | | `tool_get_negative_keyword_lists` | Read | List the account's shared negative keyword lists: id, name, keyword count and the campaign ids each list is applied to. | | `tool_get_negative_keyword_list_items` | Read | List the negative keywords in a shared list with id, text and match type (the ids tool_remove_keywords_from_negative_keyword_list takes). | | `tool_create_negative_keyword_list` | Write | Create a shared negative keyword list, optionally with keywords and applied to campaigns in the same call. | | `tool_add_keywords_to_negative_keyword_list` | Write | Add negative keywords to a shared list. | | `tool_remove_keywords_from_negative_keyword_list` | Destructive | Remove negative keywords from a shared list. | | `tool_add_negative_keyword_list_to_campaigns` | Write | Apply a shared negative keyword list to one or more campaigns. | | `tool_remove_negative_keyword_list_from_campaigns` | Destructive | Stop applying a shared negative keyword list to campaigns. | | `tool_delete_negative_keyword_list` | Destructive | Delete a shared negative keyword list. | | `tool_get_report` | Read | Run a performance report (impressions, clicks, CTR, avg CPC, spend, conversions, revenue, ROAS, impression share, quality score...). | Exact input schemas come from `tools/list` once Bing Ads is connected; the free plan is enough to check. Missing something? Your agent can ask for it with `request_feature`. How Cogny uses Bing Ads: https://cogny.com/integrations/bing-ads --- All integrations: https://cogny.com/integrations/tools/index.md Plans, approvals, limits and data protection: https://cogny.com/buying-guide.md What Cogny is: https://cogny.com/llms.txt