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    AI search dominance · SEM + SEO + content

    AI search dominance, with a verdict on every change.

    One search strategy across Google Ads, SEO and content: paid search data turned into organic pages, organic authority turned into cheaper clicks, and every change measured in both channels.

    Get started freePricing
    claude mcp add --transport http cogny https://app.cogny.com/mcp

    Free to start, no card · Solo $9/mo · Cloud $499/mo for teams

    the problem

    paid and organic search, run as strangers.

    1. 01

      Ads data never reaches SEO

      Google Ads knows which keywords convert and at what cost. Your content plan rarely does.
    2. 02

      You pay for clicks you could earn

      High-CPC keywords with no organic presence keep costing the same, month after month.
    3. 03

      Three dashboards, no verdict

      GA4, Google Ads and Search Console each grade their own channel. Nobody checks whether a change in one moved the other.

    how cogny does it

    one search strategy, measured across both channels.

    1. 01

      change one channel, measure both.

      A new page for a paid keyword, judged in Search Console clicks and Google Ads cost. A bid change, judged in organic too.
    2. 02

      from search terms to a shipped page.

      Cogny finds the overlap, drafts the content or the bid change, and ships it after you approve. Then a verdict.
    3. 03

      run it from your own AI.

      Claude, ChatGPT, Cursor, Codex or the Cogny app. Cogny keeps the ledger of what changed and what it did.
    01

    the data loop

    how SEM and SEO make each other stronger

    SEM and SEO are not separate channels; they are two sides of the same search coin. Cogny connects them so each one strengthens the other.

    1. 01

      SEM reveals demand

      Google Ads data shows which keywords convert and at what cost.
    2. 02

      SEO captures intent

      Cogny drafts content targeting the same high-value keywords organically.
    3. 03

      Paid costs come down

      Organic clicks replace some paid ones, and stronger landing pages help Quality Score, one of the inputs to what you pay per click.
    4. 04

      Budget reallocates

      Savings fund new keyword experiments, widening your search footprint.
    02

    four data sources

    GA4, Google Ads, Search Console and company context

    Read together, so a change in one channel is measured in the others.

    • GA4

      User behaviour, conversions and engagement patterns.

    • Google Ads

      CPC, Quality Scores, conversion data and search terms.

    • Search Console

      Rankings, impressions, CTR and indexing health.

    • Company context

      Your goals, competitors, industry and brand voice, built from your website at signup.
    03

    scenario · illustrative

    a keyword journey, SEM to SEO

    An illustrative example for a keyword like “enterprise CRM software”, not a customer’s numbers: how a unified search strategy can compound.

    Example only. Each step is a separate change Cogny measures and closes with its own verdict.
    StageExampleWhat happens
    Before$15 CPCNo organic presence for the keyword
    Cogny actsA blog postContent drafted for the same keyword, approved and published
    Weeks laterPage-one rankingThe post ranks organically and earns clicks you no longer buy
    ThenLower paid spendPaid bids on the term are re-tested against the organic clicks
    OngoingAI citationsAI search engines can cite the page as a source

    Real outcomes, with sources: case studies.

    the record.

    Published case studies, each one linked, each figure with its source.
    50%of orders from organic search after six months, zero ad spendGA4 · Feb–Aug 2026Scandinavian activewear brand →−56%cost per lead in January, with 75% more leadsGoogle Ads · January 2025Stockholm Trädgårdstjänst →+271%organic clicks in three weeks after a site migration; CTR 0.29% → 0.66%Search Console · 3 weeksCogny measured; the agency did the work.GrowthHackers.se →

    works with.

    Read and write tools in the tools you already pay for.
    All 72 integrations · 1,380 tools

    questions.

    How do SEM and SEO actually help each other?

    SEM data shows which keywords convert and at what cost. SEO content targeting those same keywords builds organic presence, and a strong, relevant landing page also lifts the landing-page experience that feeds Google Ads Quality Score. Meanwhile, paid ads cover terms where you don't rank organically yet. Run together, each channel makes the other cheaper to grow.

    What makes this different from using separate SEO and ads tools?

    Separate tools analyse channels in isolation. Cogny reads GA4, Google Ads and Search Console together and finds cross-channel patterns a standalone tool can't see: keywords where organic content could reduce ad spend, or paid search terms that reveal untapped SEO opportunities. Every change it ships is then measured in the data of the other channel too.

    How quickly can I see cross-channel improvements?

    Ad changes are measured three days after they ship; content and SEO changes after seven. SEO content usually takes weeks to months to rank, so the full effect on your search economics builds over time. Each change gets its own verdict on the way: worked, partial, didn't work or inconclusive.

    Does this work for small businesses or only enterprise?

    A unified search strategy works at any scale, and small businesses often benefit most because they can't afford to waste budget on siloed tools. You can start free; Solo is $9/mo, and Cloud ($499/mo) adds a team workspace and scheduled reports.

    own the search results. keep the verdicts.

    Start freeCompare plans
    claude mcp add --transport http cogny https://app.cogny.com/mcp

    Free $0, no card · Solo $9 · Cogny AI $18, 150 credits · Cogny Pro $90, 1,500 credits · Cloud $499, 5,000 credits, for teams. Compare plans