blog
the blog.
What we ship, how to run it from your own AI, and what the numbers said afterwards.
124
2026
- Oct 20, 2026Varje ändring får ett facit: nya CognyCogny har en ny sajt och ett löfte: varje marknadsföringsändring får ett facit, även missarna. Experimentera i hela stacken, gå från rådata till en genomförd ändring och kör allt från din egen AI medan Cogny loggar utfallet. På alla planer, även Free.product update
- Oct 20, 2026Every Change Gets a Verdict: The New CognyCogny has a new site and one promise: every marketing change gets a verdict, misses included. Experiment across your whole stack, go from raw data to a shipped change, and run it from your own AI while Cogny keeps the ledger. On every plan, Free included.product update
- Oct 20, 2026Cogny Now Remembers Across Chats on Every PlanTell the Cogny chat to remember something and it carries into every later chat, ticket run and loop in your workspace. Cross-chat memory shipped on Cloud in September; from today it is on for Free, Solo, Cogny AI, Cogny Pro and the AppSumo tiers too.product
- Oct 20, 2026Nya Cogny-appen: lugnare, lättläst och byggd kring facitCogny-appen har fått ett nytt utseende i ljust och mörkt, text som går att läsa överallt, en uppsättning facitsymboler, en startsida som öppnar med vad som rörde sig och vad som fungerade, en snabbare arbetsytsväxlare med ⌘K och Horizon, en liten följeslagare i röstdockan. På alla planer, även Free.product update
- Oct 20, 2026The New Cogny App: Calmer, Readable, and Built Around the VerdictThe Cogny app has a new look in light and dark, text you can read everywhere, one set of verdict marks, a start page that opens on what moved and what worked, a faster workspace switcher with ⌘K, and Horizon, a small companion in the voice dock. On every plan, Free included.product update
- Oct 19, 2026Attio Is Live in Cogny: Read and Drive Your CRM from an AgentAttio joins HubSpot, Pipedrive and Upsales in the Cogny catalog — with a difference: this connector can write, not just read. Connect a workspace access token and Claude can find and update records, move deals between pipeline stages, and log notes and follow-up tasks across your Attio workspace, through app.cogny.com/mcp and the Cogny CLI.attio
- Oct 19, 2026Motion Design Videos From Any Cogny Agent: Launch Videos, Product Updates and Ads, Rendered to MP4Your agent can now make short motion design videos: exact on-screen text, your logo and brand colours, in 4:5, 1:1, 16:9 or 9:16, up to 60 seconds. It previews the frames, fixes what a visual review flags, renders an MP4 to your Creative library, and can post it to X and LinkedIn.motion design
- Oct 16, 2026Statamic Is Now Live in Cogny: Read Collections, Entries & Taxonomies From Your AgentStatamic joins the Cogny MCP catalog. Connect a STATAMIC_API_AUTH_TOKEN and your site URL, and Claude can read your collections, entries, taxonomy terms, navigations, globals, forms and assets — strictly read-only through the same app.cogny.com/mcp endpoint.statamic
- Oct 15, 2026Cogny Is in Slack: Ask Your Marketing Questions Where Your Team Already TalksAdd Cogny to Slack and ask it in a DM or with an @mention. Questions your start page can answer come back in seconds; deeper ones run the full chat agent. Every thread is a chat in Cogny, the daily KPI update posts to a channel you pick, and agencies can connect one Cogny workspace per client to the same Slack.slack
- Oct 15, 2026Content Loops Now Post to X and LinkedIn Company PagesContent from data can now publish to your company's X account and LinkedIn Company Page. Connect X Organic or LinkedIn Organic, pick the Page, and every new row, feed item or document section becomes one on-brand post, written to each network's limits, checked against what you already posted, and reviewed as a test post before the schedule goes on.content automation
- Oct 15, 2026Monthly Client Reports for Agencies: What Was Done, What It Changed, What's NextA new Monthly Client Report template writes the report an agency sends its client on the 2nd of every month: the work shipped last month, the measured result of each change, the headline KPIs against the month before, last month's plan checked off, and the plan for next month.agencies
- Oct 14, 2026Metabase Is Live in Cogny: Join Your Own CRM Data With Your Ad LeadsConnect Metabase with an API key and your agent can browse your databases, run your saved questions and run read-only SQL, then join the results with Meta Ads, Google Ads or LinkedIn Ads data. Which paid leads are new to your CRM, and how many of them buy, in one conversation. On every plan.metabase
- Oct 14, 2026Team Access Controls: Private Chats and Per-Member MCP AccessWorkspace owners on Cloud can now keep each member's chats private, and decide which connected integrations and which tools each member may use: in Cogny's chat, tickets, automations and voice calls, and from the member's own AI client over MCP.teams
- Oct 14, 2026Two-Step Verification and Signed-In Devices for Cogny AccountsCloud accounts get a Security tab: require a code from an authenticator app at every sign-in, see every browser and device signed in to your account, and sign out any of them, or all of them except the one you're on.security
- Oct 14, 2026Work Your Cogny Tickets From Claude, ChatGPT or Cursor — Cogny Keeps the RecordIf your team already lives in Claude, ChatGPT or Cursor, you don't have to move into another app to use Cogny. Connect Cogny once, and each person gets the tickets for their area in their own AI, does the work there with your connected ad, analytics and CRM tools, and Cogny logs every change and measures what it did.mcp
- Oct 14, 2026Your AI Changes Your Ads. Now Cogny Measures What Happened.When Claude, ChatGPT or Cursor changes your marketing through Cogny, Cogny now keeps the record. Launches become tickets on their own, other changes your agent offers to register, and Cogny measures the result, on every plan.mcp
- Oct 13, 2026Matomo Is Live in Cogny: Web Analytics Your Agent Can Read and AnnotateMatomo joins the Cogny MCP catalog, for Matomo Cloud and for a Matomo you host yourself. Connect an auth token and your agent reads visits, pages, referrers, events and goal conversions per site, and can add timeline annotations, goals and saved segments.matomo
- Oct 13, 2026One Cogny for Every Plan: Graph Start Page, Shipped Work as Tickets, and LoopsFree, Solo and Cloud now share one interface. Every plan opens on a start page of KPI graphs, everything you ship from chat becomes a ticket that is measured a few days later, and Solo can turn a finished chat into a loop that repeats on a schedule. Cloud features stay visible, with a lock, so you can see what's next.product update
- Oct 13, 2026Piwik PRO Is Live in Cogny: Analytics Your Agent Can Query and AnnotatePiwik PRO joins the Cogny MCP catalog. Connect API credentials and your account address, and your agent reads traffic, pages, sources, campaigns, custom events and goal conversions per site, runs custom queries, and can create goals and timeline annotations.piwik pro
- Oct 12, 2026Cogny Now Reads Your Website: Brand & Context, Built for You on Every PlanGive Cogny your website and it learns what you sell, who you sell to, how you sound and who ChatGPT recommends instead of you — in about a minute and a half, free on every plan. Every agent uses it from the first chat, and nothing you write is ever overwritten.product update
- Oct 10, 2026Your Agent Can Now Report Bugs, Request Features and Reach Support in CognyThree new tools on the Cogny MCP server: report_bug, request_feature and contact_support. When your agent hits a missing tool or a broken one, it files the request itself, with the tool name and the raw error attached. Requests for a missing tool on an integration you already use are checked against that platform's API, and buildable ones go to Cogny's coding agent.mcp
- Oct 9, 2026AppsFlyer Is Live in Cogny: Mobile Attribution for Your AgentAppsFlyer joins the Cogny MCP catalog. Connect it with an account-admin API V2 token and the agent can read installs, cost, revenue and ROAS per media source and campaign, pull event-level installs and in-app events, and run flexible install-retention-ROAS reports — read-only, next to your ad-platform data.appsflyer
- Oct 9, 2026Magnific Is Now Live in Cogny: Create, Upscale and Edit Creative With Your Agent — and Watch the Credit BurnMagnific (the Magnific.ai upscaler team) joins the Cogny MCP catalog. Connect an org API key and Claude can generate ultra-realistic images, upscale and edit them, produce music and sound effects, search stock libraries — and read back exactly how many Magnific credits the team is spending, through app.cogny.com/mcp.magnific
- Oct 9, 2026Shared Negative Keyword Lists in the Google Ads and Bing Ads MCPsYour agent can now build and maintain shared negative keyword lists in Google Ads and Microsoft Advertising: create a list, add or remove keywords, apply it to campaigns, and delete it, without opening either UI. One exclusion goes in one place and reaches every campaign the list is applied to.google ads
- Oct 8, 2026Adobe Analytics Is Live in Cogny: Report Suites, Dimensions and Ad-Hoc Reports for Your AgentAdobe Analytics joins Cogny as a read-only MCP integration. Connect an OAuth Server-to-Server credential from the Adobe Developer Console and Claude can list your report suites, dimensions, metrics, segments and calculated metrics, then run a dimension-by-metric report over any date range — through app.cogny.com/mcp.adobe analytics
- Oct 8, 2026YouTube Is Now Live in Cogny: Channel Stats, Video Performance and Comments for Your AgentYouTube joins the Cogny MCP catalog. Paste your channel's @handle and your agent can read subscribers, uploads with views, likes and comments, upload cadence, playlists and public comments — for your channel and your competitors' — read-only, through the same app.cogny.com/mcp endpoint.youtube
- Oct 7, 2026ShipStation Is Live in Cogny: Shipping Costs, Order Volume and Fulfilment for Your AgentShipStation joins the Cogny MCP catalog. Paste a V2 API key and Claude can total your carrier spend per month, carrier and service, compare it with what customers paid for shipping, count shipments by status, store and destination country, and read labels, tracking, fulfillments and stock — through app.cogny.com/mcp. Read-only.shipstation
- Oct 6, 2026Bloom Is Now Live in Cogny: Read Brand Profiles, Brand Skill & Generated Images From Your AgentBloom (trybloom.ai) joins the Cogny MCP catalog. Connect an API key and Claude can read your brand profiles, each brand's generated Brand Skill (colors, typography, logo catalog, Markdown summaries) and your generated images — strictly read-only, through the same app.cogny.com/mcp endpoint.bloom
- Oct 6, 2026GPT Image Comes to Cogny: A Second Image Engine Next to Nano BananaCogny's built-in image generator now has two engines. Nano Banana 2 stays the default; OpenAI's GPT Image is the new alternative for images that need readable text — headlines, prices, labels and UI mockups. Same brand assets, same hosted URL, from 1 credit per image.image generation
- Oct 6, 2026Nine GTM Engineering Playbooks That Run ThemselvesIntent alerts, product-qualified leads, closed-won attribution, renewal risk, objection battlecards, pricing teardowns and a billing-to-CRM reconciliation — nine new scheduled reports that run on the CRM, billing and product data you already connected to Cogny.gtm engineering
- Oct 6, 2026Microsoft Clarity Is Live in Cogny: Rage Clicks and Dead Clicks for Your AgentConnect a Clarity Data Export token and your agent can read traffic, engagement time, scroll depth, rage clicks, dead clicks, quickbacks and script errors by page, device, channel or country. Read-only, with every answer stored so Clarity's 10-requests-a-day limit goes further.microsoft clarity
- Oct 2, 2026AI Visibility: Does ChatGPT Mention Your Brand? Track It in CognyCogny now asks ChatGPT, Claude, Gemini and Perplexity the questions your buyers ask and tells you whether your brand is in the answer, where it ranks against your competitors, and which sources the engines cited. Every check is stored, so you get mention rate and share of voice over time. Agent Mindshare has merged into Cogny, and this is where its tracking lives now.product
- Oct 2, 2026Cogny's Code Agent Now Works With Forgejo: Pull Requests on Your Own Git ServerConnect a repository on your self-hosted Forgejo instance and Cogny's code agent turns tickets into pull requests there: one branch per ticket, refinements on request, and the ticket moves on by itself once someone on your side merges.forgejo
- Oct 2, 2026Webhooks: Cogny Events Push Themselves NowCogny finishes an audit, an alert crosses its threshold, a loop ships a change — and until now you found out by opening the app or asking the AI what happened. Webhooks invert that: pick your events, give Cogny an https URL, and every one of them arrives as a signed JSON POST you can send to Slack, or through Zapier or Make into your CRM or email tool.webhooks
- Oct 1, 2026HubSpot Form Submissions Are Now Readable by Your Cogny AgentA new HubSpot Forms connection lets your agent list your HubSpot forms and read their submissions, next to the CRM data it already has. Connect it with a HubSpot service key that has the forms scope. It's read-only.hubspot
- Oct 1, 2026LinkedIn Organic Is Live in Cogny: Post, Schedule and Measure LinkedIn From Your AgentConnect LinkedIn once and your agent can publish and schedule posts on your profile and your company Pages, with images, PDF carousels, video, link cards and polls, and read impressions, engagement and follower demographics for every Page post.linkedin
- Oct 1, 2026X Organic Is Live in Cogny: Post, Thread and Read Your X Metrics From Your AgentConnect your X account once and your agent can publish posts and threads, attach images and video, reply to mentions, and read impressions, engagement and link clicks on every post — through the same app.cogny.com/mcp endpoint as the rest of Cogny.x
- Sep 30, 2026Connect Your Own App to Cogny Automations — From Any Coding AgentExpose your app as an MCP endpoint and a scheduled Cogny agent can act on it: read your data, book, send, log. A coding agent can set the whole thing up from the terminal with the Cogny CLI — register the endpoint, create the automation, dry-run it, then enable it. Plus per-schedule timezones and an explicit list of pre-approved tools.automations
- Sep 29, 2026Attach Files and Screenshots in Cogny Chat — On Every PlanDrop a PDF brief, a CSV export, a DOCX, or a screenshot of a dashboard into the Cogny chat and the agent reads it — and it's saved to your context tree, so every later run can read it too. Works on Free, Solo, Cogny AI, Pro and Cloud, whichever model your workspace runs. Here's what's supported, what the agent sees, and what it costs.product
- Sep 29, 2026LinkedIn Account Engagement: Which Companies Saw Your Ads, Matched to Your CRMA new LinkedIn Ads MCP tool, get_company_engagement, returns the companies that saw and clicked your ads and matches them to your HubSpot or Upsales accounts by LinkedIn page, domain and name. Built on LinkedIn's public reporting API, so it works on any ad account today — no partner-only Company Intelligence API required. Plus a weekly template that turns it into a contact list for sales and a reach-to-pipeline read for the CMO.linkedin ads
- Sep 29, 2026Mixpanel Is Live in Cogny: Product Analytics for Your AgentMixpanel joins the Cogny MCP catalog. Connect a read-only Service Account and the agent can run segmentation, read funnels and retention, list cohorts, pull saved Insights reports, and page through user profiles — all through Mixpanel's Query API, read-only by design.mixpanel
- Sep 29, 2026Salesforce Marketing Cloud Is Live in Cogny: Journeys, Sends and Data Extensions for Your AgentSalesforce Marketing Cloud Engagement joins the Cogny MCP catalog. Connect a Server-to-Server API Integration and the agent can read email send performance, journey email performance, journeys, Content Builder assets and data extensions — read-only by design.salesforce marketing cloud
- Sep 28, 2026Azure SQL Is Live in Cogny: Let Your Agent Query Your Own Database, Read-OnlyCogny can now connect straight to an Azure SQL Database. Create a read-only user, allow one IP in your firewall, and Claude can list your tables, read their schemas and run T-SQL SELECTs against your own order, customer and subscription data — no export pipeline first.azure sql
- Sep 25, 2026GrowthBook Is Live in Cogny: Experiments and Feature Flags for Your AgentGrowthBook joins the Cogny MCP catalog. Connect a Secret Key or Personal Access Token and the agent can read experiments, computed results, feature flags, metrics, segments and data sources — read-only by design, available on any Cogny plan.growthbook
- Sep 25, 2026Your AI Marketing Team, Drawn as an Org ChartCogny customers were already running 10, 13, 23 scheduled specialists — they just saw a list of report names instead of a team. The Reports page now has an Org chart tab that draws that team: every specialist with a job title, a cadence, what it filed and what shipped. One real workspace reads 23 specialists, 122 analyses in 30 days, 89 findings, 66 shipped. Here's how the roles are derived and why every number on it counts only work that shipped.product
- Sep 23, 2026Braze Is Now Live in Cogny: Campaign, Canvas, Segment & KPI Analytics for Your AgentBraze joins the Cogny MCP catalog. Connect a REST API key and Claude can read your campaign, Canvas, segment, custom-event and app-level KPI analytics — read-only by design, through the same app.cogny.com/mcp endpoint.braze
- Sep 22, 2026Contentful Is Now Live in Cogny: Read Entries, Assets & Content Types From Your AgentContentful joins the Cogny MCP catalog. Connect a Content Delivery API token and Claude can read your spaces, entries, assets, content types, locales and tags — strictly read-only, through the same app.cogny.com/mcp endpoint.contentful
- Sep 21, 2026Content Loops: Turn Your Own Data Into Published, Keyword-Targeted ContentA content loop is a Cogny automation that reads what is new in a data source — a BigQuery table, an RSS feed, or a long document in your context tree — and turns each new item into one on-brand content piece, published to your CMS, your database, or your site's repository as a pull request. You review a test piece first; then it runs on a schedule, one ticket per piece, with the same compliance rules as everything else Cogny writes.programmatic seo
- Sep 17, 2026AI for Growth Teams: How to Stop Drowning in Data and Start Shipping FixesMost growth teams review the top 10-20% of their campaigns and hope the rest hold steady. Here's what AI for growth teams actually changes about that math — and what it looks like week to week.ai for growth teams
- Sep 17, 2026AI Marketing Analytics: Why the Best Tools Give You Tickets, Not ChartsAI marketing analytics isn't a smarter chart. It's a system that reads your warehouse on a schedule and tells you what to change, in which campaign, with what expected impact. Here's the real difference.ai marketing analytics
- Sep 15, 2026PostHog Is Live in Cogny: Product Analytics for Your AgentPostHog joins the Cogny MCP catalog. Connect your personal API key and the agent can read your projects, saved insights, events, person profiles, cohorts, session recordings, and feature flags — read-only by design, available on any Cogny plan.posthog
- Sep 15, 2026Segment CDP Is Now Live in Cogny: Sources, Destinations, Tracking Plans & Engage Audiences for Your AgentTwilio Segment joins the Cogny MCP catalog. Connect a Public API token and Claude can read your sources, destinations, tracking plans, event volume and Engage audiences — read-only by design, through the same app.cogny.com/mcp endpoint.segment
- Sep 9, 2026Bing Ads Is Live in Cogny: Audit and Run Microsoft Advertising From an AgentMicrosoft Advertising now has an MCP in Cogny. Sign in with Microsoft, pick the ad accounts, and your agent can list campaigns, ad groups, ads and keywords, run campaign, keyword, search-term, ad and geographic reports with impression share and Quality Score, and push negatives, bids, budgets and status changes — 17 tools over the Bing Ads API v13, callable from chat, the Cogny CLI, or any MCP client. No SOAP client and no developer-token application on your side.bing ads
- Sep 9, 2026Wish for an MCP: Name the Tool, Cogny's Agent Starts Building the IntegrationThere is a new box at the bottom of Settings → Integrations. Paste a link to a tool's API docs, or just type its name. Cogny reads the docs, checks the catalog, and if the tool has a public API a customer can authorize on their own, a coding agent starts building the MCP integration right away — with a pull request, CI and a human review before it ships. You get the verdict in the same box, and the team follows up when it's live.mcp
- Sep 8, 2026Abicart Is Live in Cogny: Orders, Revenue and Catalog for Your AgentAbicart joins Shopify, WooCommerce and Wix as the fourth e-commerce platform in Cogny — and the first built for the Swedish webshop market. Paste one admin API token and Claude can sum revenue per week in your base currency, rank best sellers, read orders with line items, audit the catalog, and pull customers and discounts — through app.cogny.com/mcp and the Cogny CLI.abicart
- Sep 8, 2026Litium Is Live in Cogny: Orders, Revenue, Stock and Customers for Your AgentLitium Commerce Cloud joins Shopify, WooCommerce, Wix and Abicart as the fifth e-commerce platform in Cogny — and the first built for the Nordic B2B/B2C mid-market. Connect a back-office service account and Claude can sum revenue per week in your base currency, split it by channel and country, rank best sellers, read orders with line items, check stock and price lists, and pull customers — through app.cogny.com/mcp and the Cogny CLI.litium
- Sep 7, 2026Epiminds Lucy: What's Publicly Known, Pricing, and Alternatives (2026)Epiminds' Lucy is an AI marketing manager coordinating 20+ agents, backed by a $6.6M Lightspeed seed. There are no user reviews on G2 or Capterra yet and pricing is unpublished. Here is what the public record says, what to ask on a demo, and the alternatives worth shortlisting — including where Cogny fits.ai marketing
- Sep 7, 2026Meta Says 40 Leads, HubSpot Says 65: How to Calculate Real Cost Per LeadWhen visitors decline tracking consent, Meta's pixel never sees the form they fill in — but your CRM does. Meta's reported cost per lead is then too high, sometimes by half. Here is the method for reconciling Meta spend with HubSpot leads on campaign and UTM, and how to run it as one query in Cogny.meta ads
- Sep 5, 2026ChatGPT Ads: What They Are, What They Cost, and How to Run Them From an AgentEveryone searches for "ChatGPT ads" — OpenAI calls the product OpenAI Ads. Same auction: sponsored chat cards under a model response, targeted by context hints instead of keywords. Here is how the channel is actually built (ad groups, hints, card character bands, CPM-derived bids), what it costs, and how to run and audit the whole thing from an agent through Cogny's OpenAI Ads MCP — plus a hands-on build walkthrough from our partner agency.chatgpt ads
- Sep 3, 2026B2B Marketing Attribution Models Explained (2026)First-touch, last-touch, linear, W-shaped, data-driven — attribution models have multiplied while the underlying question stayed the same: which marketing effort actually drove this deal? Here's what each model tells you, where each lies to you, and which one fits B2B sales cycles.marketing attribution
- Sep 3, 2026Marketing Attribution for B2B: Which Campaigns Actually Drive Sales CallsMost B2B marketing teams can tell you their ad spend. Far fewer can tell you which campaigns actually booked the calls that became pipeline. This guide closes that gap — covering attribution models, UTM hygiene, CRM linkage, and how to know which LinkedIn campaigns warm up prospects before they pick up the phone.b2b marketing
- Sep 3, 2026Connecting Ad Spend to Closed Deals: A Practical Attribution PlaybookYour ads generate leads. Your sales team closes deals. Somewhere between those two facts, the connection breaks down. This playbook walks through the exact steps to link every closed deal back to the campaigns that drove it — from UTM setup to CRM reporting to board-ready ROI numbers.marketing attribution
- Sep 3, 2026Does LinkedIn Ad Warm-Up Increase Call Booking Rates? Data & FrameworkRunning LinkedIn ads straight to a 'Book a Demo' CTA rarely works in B2B. Here's why warm-up sequences — content before conversion — increase call booking rates by 20-45%, and how to measure it for your own campaigns.linkedin ads
- Sep 3, 2026OpenAI Ads Is Live in Cogny: Run and Audit Your ChatGPT Ads From an AgentAds inside ChatGPT now have an MCP in Cogny. Paste an Ads API key from ads.openai.com and your agent can list campaigns, ad groups and chat cards, pull insights by day, country and device, upload creative images, create and pause objects, resolve geo targets, and check that the conversion pixel is firing — 32 tools over the OpenAI Ads Advertiser API, callable from chat, the Cogny CLI, or any MCP client.openai ads
- Sep 3, 2026How to Track Which Marketing Channel Books Your Sales CallsIf you can't answer 'which channel booked this call?', you're flying blind on budget allocation. Here's the exact UTM and CRM setup to close the tracking gap between your ad campaigns and your calendar.b2b marketing
- Aug 31, 2026Agents Can Now Push Back: Ticket Feedback Over MCPCogny generates growth tickets from your marketing data. Until now, an agent that found one wrong — already shipped, bad numbers, duplicate — had nowhere to say so, and the same ticket came back next week. The new add_ticket_feedback MCP tool writes an agent's verdict into the field the ticket generator actually reads, so a rejected idea stays rejected.mcp
- Aug 31, 2026New Plans: Cogny AI ($18) and Cogny Pro ($90) — Plus a 5x Bigger Free GiftTwo new rungs land between Solo and Cloud: Cogny AI ($18/mo with 150 monthly credits) and Cogny Pro ($90/mo with 1,500). Both keep Solo's unmetered MCP for your own agent and add a monthly credit pool for the in-app agent. The free signup gift grows from 10 to 50 chat credits — sized so one full loop, question to shipped result, completes before the wall. Cloud grows from 2,000 to 5,000 included credits. Here's the new ladder and the data that shaped it.pricing
- Aug 27, 2026Two New Solo Skills: SEO & GEO Content Creator + Structured Data & Schema AuditSolo just got two new Search Console-powered skills. The SEO & GEO Content Creator mines your queries — plus Google Ads search terms when connected — for non-brand intent you should own organically and in AI answers, then drafts the content straight into your CMS. The Structured Data & Schema Audit fetches your highest-traffic pages, validates their JSON-LD against Google's requirements, and adds the missing markup for you. Both end with a draft to review, not a to-do list.solo
- Aug 27, 2026Solo Guides: a library of what an AI growth agent can ship for youA new open section: step-by-step example workflows Cogny Solo runs for solo businesses — the analysis, the exact prompts to use, and the change that ships.solo
- Aug 27, 2026The Solo Tasks Board: Cogny Now Measures Every Change You ShipShip a campaign, a blog post, or a tracking fix from the Cogny chat and it now lands on a Tasks board — where Cogny automatically comes back days later, measures the before/after impact with your connected data, and hands you a shareable result card. The analysis→implementation loop finally closes with the part everyone skips: checking whether it worked.cogny solo
- Aug 24, 2026How to Prepare Your Website for AI Search Engines: An 8-Step GEO Checklist for SolopreneursChatGPT, Perplexity, and Google AI Overviews are now the first page of the internet for millions of queries. Here is a concrete 8-step checklist a solopreneur can run in an afternoon to get their site cited in AI answers — no agency, no expensive tools required.geo
- Aug 21, 2026What AI Assistants Actually Cite When Someone Asks 'Is Cogny Any Good?'ChatGPT and Claude already cite Cogny — but not the pages you'd expect. The Aug 2026 AI Search Audit found a clear pattern: original technical documentation gets cited, thin marketing pages get ignored. Here's what that means for buyers doing AI-assisted research.geo
- Aug 20, 2026How to Get Your Shopify Store Cited by ChatGPT and PerplexityA Scandinavian activewear store started receiving orders from Perplexity six months after launch — without doing anything AI-specific. The content that ranks on Google is the content AI engines cite. Here's the GEO playbook for e-commerce: what to publish, how to structure it, and how to measure AI citations with real data.geo
- Aug 20, 2026How to Grow a Shopify Store with AI: The Organic Search PlaybookA six-month-old Scandinavian activewear store took organic search from zero to half of all orders — 25× impressions, 13–17× monthly orders, zero ad spend. This is the exact four-phase playbook an AI growth agent ran to get there, and how to run it on your own Shopify store.shopify
- Aug 17, 20265 Things Cogny Fixed in My Google Ads Account That No Dashboard Would Have CaughtGoogle Ads dashboards show you what happened. They don't tell you why, or what to do about it. Here are five real findings from Cogny's AI agent — the kind of issues that hide in plain sight until an agent goes looking.google ads
- Aug 17, 2026AI Marketing Tool vs AI Growth Agent: Why the Difference MattersEvery marketing platform calls itself an AI tool now. But there's a fundamental difference between a tool that shows you data and an agent that decides what to do with it. Here's why the distinction matters for your team.ai marketing
- Aug 17, 2026How to Grow Your Vibe-Coded App: The Exact Analytics Setup That WorksYou shipped with Cursor, Lovable, or Claude Code. Now what? Here's the analytics setup that tells you what's actually working — and where users are dropping off.vibe coding
- Jul 30, 2026Kimi K3 and Opus 5 on Cogny Bench: A Bigger Open Model Isn't a Better BuyBerget added Kimi K3, so we ran it through Cogny Bench. It's frontier on eight of nine problems but lands at 90.2 — statistically tied with GLM-5.2's 90.0 while costing 2.7x more per run. In the same sweep, Claude Opus 5 took the top of the board at 94.0. Here's the ranking, both Berget models side by side, and an honest note on a grader fix Opus 5 surfaced.engineering
- Jul 20, 2026Framer Is Live in Cogny: CMS, Redirects, Analytics & Publishing for Your AgentFramer joins Webflow, WordPress and Ghost as the fourth CMS in Cogny — and it's the first integration built on Framer's official Server API. Connect a project API key + project URL and Claude can read and write CMS collections, manage redirects, query site analytics, and publish — with drafts excluded from publishing by default.framer
- Jul 16, 2026Same Task, Same Data, Half the Score: Measuring Context Robustness on Cogny BenchWe wrapped a Cogny Bench task in a production-shaped envelope — a thousand words of workspace context plus an organizational memory that confidently asserts the wrong explanation. Claude Sonnet 5 held 99 → 99. GPT-5.6 Luna fell 99 → 47, GPT-5.6 Terra 98 → 43, and Claude Haiku 4.5 96 → 49 — after computing the disproving evidence themselves. And the failing runs were cheaper than the passing ones.engineering
- Jul 15, 2026Webflow MCP: SEO Metadata, Page Copy, and Redirects — Now Agent-OperableThe Cogny Webflow MCP grew from CMS reads and item writes to the full structural-fix loop we promise on the integration page: update a page's SEO title and description, rewrite static page copy, manage 301 redirects, and evolve collection schemas. In the Cogny app every write asks first; from your own AI, your client's approval prompt is the gate. Here's what shipped and how an agent runs the loop.webflow
- Jul 15, 2026Wix Is Live in Cogny: Site Analytics, Orders & Contacts for Your AgentWix joins Shopify and WooCommerce as the third e-commerce platform in Cogny. Connect one API key + your Site ID and Claude can read daily site analytics, search store orders, query products (Catalog V1 and V3), contacts and coupons — read-only by design, through the same app.cogny.com/mcp endpoint and the Cogny CLI.wix
- Jul 10, 2026GPT-5.6 on Cogny Bench: Terra Matches Opus 4.8 at $0.05 a RunOpenAI shipped the GPT-5.6 family — Sol, Terra, Luna — this week. We ran all three through Cogny Bench: Terra ties Opus 4.8 at 93.1 for a thirteenth of the cost, the flagship Sol adds nothing over Terra on our problems, and $1/$6 Luna lands one point behind. Plus the API change that broke our first run.engineering
- Jul 5, 2026Skills That Implement: the Cogny Solo Audit, Implement, Routine LoopMost marketing audits end as a PDF nobody actions. Cogny Solo's skills now end inside your accounts: the SEO audit stages the title fixes in your CMS, the Meta audit pauses the wasted spend, the GA4 monitor repairs the broken tag in GTM. 19 skills across 6 channels, every write approval-gated, and a hub that nudges you back when your weekly routine is due.cogny solo
- Jul 5, 2026Steer Your TV Campaign Like a Trader: the CPM Simulator and Multi-Strategy BiddingCogny TV campaigns now run several bid strategies at once — a general tier plus premium audience tiers at higher CPMs — and the campaign card includes a delivery simulator calibrated on live TV4 flights. Move a strategy's CPM slider, watch the predicted impressions curve respond, and Apply sends exactly what you simulated to the ad platform.tv campaigns
- Jul 2, 2026Claude Fable 5 on Cogny Bench: When the Flagship Isn't the Value PickWe ran Anthropic's most capable model, Claude Fable 5, through Cogny Bench. On nearly every problem it's frontier-perfect — but one reproducible stumble on a multi-step action task drags it to 86, below Sonnet 5's 93.6 at four times the cost. A useful reminder that bigger isn't automatically better for marketing-analytics work.engineering
- Jun 30, 2026Claude Sonnet 5 on Cogny Bench: Frontier Accuracy at a Sonnet PriceAnthropic shipped Claude Sonnet 5 today. We ran it through Cogny Bench the same afternoon: it tops our entire model stack at 93.6 — beating Opus 4.8 — while costing a fifth as much. Here's the run, both price points, and the one trap it didn't fully crack.engineering
- Jun 29, 2026The Capability Arc: Running Cogny Bench Across Six OpenAI Models, 2023 → 2025Cogny has been building agentic SQL analysis since December 2022 — for years, the models simply couldn't do it. We put that claim to the test by running our internal benchmark across a span of OpenAI models from GPT-3.5 Turbo to GPT-4.1. The failures are half the story: one model is retired and 404s on every call, the 2023–2024 chat models can't be trusted with a trap, and the score only clears 70 when the reasoning generation arrives. Here's the arc, in real numbers.engineering
- Jun 24, 2026Cogny Bench: Why We Built Our Own Frontier-Model Eval (And Why It Paid Off This Week)Generic benchmarks tell you nothing about whether a model will catch a Simpson's paradox in your paid-social funnel or notice that a 'best-ROAS' channel is actually an attribution leak. So we built Cogny Bench. This week — when a new Swedish-sovereign frontier model dropped — we had a ranked recommendation in ten minutes for a few dollars.engineering
- Jun 24, 2026Meta Ads Is Live in Cogny: Facebook & Instagram, FinallyThe most-requested channel on our roadmap just shipped. Meta Ads — Facebook and Instagram — is now a live, OAuth-connected MCP integration in Cogny, joining LinkedIn, Reddit, TikTok and X as the fifth paid-social channel. Connect it in two clicks and Claude can audit campaigns, read ad-set and ad-level performance, inspect audiences and pixels, and draft changes — all through the same app.cogny.com/mcp endpoint.meta ads
- Jun 17, 2026Review Before Live: Publish-Gated Tickets for Lovable and WordPressWhen a ticket agent built a page in Lovable, it deployed straight to the production site — no preview, no human in the loop. For a lot of work, shipping unreviewed is a non-starter. So we gave Lovable and WordPress tickets the same review gate our coding-agent tickets already have: build on a preview, look at it, then click Make it live.product
- Jun 16, 2026Cogny Solo Now Has a Built-In Chat — Marketing Skills, No SetupSolo used to mean one thing: connect Cogny to your own coding agent over MCP. Now there's a second way in. Open Cogny Solo and use the built-in chat — preloaded with marketing skills for SEO audits, competitor research and ad copy, with nothing to install. Technical users still get unmetered MCP at $9/mo; everyone else can just sign up and start asking.cogny solo
- Jun 10, 2026Claude Fable 5 Is Live in Cogny — And Why a Multi-Tier Model Strategy Beats Betting on One ModelAnthropic's newest frontier model, Claude Fable 5, now powers the deepest analysis work in Cogny — live today for all Cloud customers. Here's why we route different jobs to different models, and why that's the architecture every serious AI product will converge on.ai
- Jun 10, 2026MCP Observability: The Write Ledger That Turns Agent Actions Into an Audit TrailWhen an AI agent creates a campaign, changes a budget, or sends an email through MCP, who recorded that it happened? Cogny's new MCP Write Ledger streams every mutation — successes and failures — into your own BigQuery as an immutable audit row. Here's why that's the difference between 'MCPs in the wild' and MCP you can put in front of an enterprise.mcp
- Jun 6, 2026The Cogny CLI: Your Marketing MCP, Scriptable From the Command LineThe Cogny CLI exposes every Cogny MCP tool as a plain command-line subcommand — Google Ads, GA4, Search Console, BigQuery, Meta, and more — callable from Bash with no MCP wiring, no OAuth dance, and no restart. It's built for agents: one command signs the user up, the next runs a real ad audit. Here's why a CLI beats a native MCP connector for scripting, runbooks, and agentic onboarding.cogny cli
- Jun 5, 2026How to Set Up MCP for Marketing Analytics in 15 MinutesStep-by-step guide to connecting your marketing stack via MCP — GA4, Google Ads, Stripe, and more. Get AI-powered growth insights in your first 24 hours.mcp
- Jun 5, 2026The 10 Best MCP Marketing Tools in 2026 (Ranked by What They Actually Do)Most MCP tools just connect your data. We ranked the 10 best MCP marketing tools by what they actually do with it — including the only platform that generates verified growth actions.mcp
- Jun 5, 2026MCP vs. Marketing Automation: What's Actually Different (2026)MCP marketing and marketing automation solve different problems. One executes campaigns you've built. The other figures out what campaigns to build — and whether they worked.mcp
- Jun 3, 2026Search Console Finally Shows AI Overviews & AI Mode Data — Here's What's In It (and What's Not)Google just launched a Generative AI performance report in Search Console, surfacing impressions inside AI Overviews and AI Mode. It's a real step forward for GEO measurement — but it's impressions-only, UI-only, and not yet in the API. Here's the honest breakdown, and exactly when it lands in our MCP.search console
- Jun 2, 2026Introducing the Cogny Free Tier: 15 Calls on Signup, Then Solo or CloudEvery new Cogny workspace starts on the Free plan: 15 MCP calls a month plus 50 one-time chat credits — no credit card, no sales call, no human in the loop. When you outgrow it you pick Solo ($9/mo, unmetered MCP for your own agent), Cogny AI ($18/mo, 150 credits), Cogny Pro ($90/mo, 1,500 credits) or Cloud ($499/mo, 5,000 credits). Here's how the freemium ladder works, why we meter our own inference instead of seats, and how an agent can sign itself up in one command.pricing
- May 28, 2026Self-Driving Pull Requests: How Cogny Sites, Cogny Code, and Visual Proof Removed Us From the Merge LoopPRs were sitting for weeks. We rebuilt our own dev loop on four Cogny features — automatic preview environments, agent-driven build autofix, AI-scored deployment risk, and a computer-use visual reviewer — and shipped a self-driving PR-to-prod pipeline that caught six real bugs the day we turned it on.engineering
- May 19, 2026AI Marketing Harness: Why Free Skills and Raw Claude Aren't EnoughAnyone can open Claude and ask it to optimize their marketing. The reason most teams quit after two weeks isn't the model — it's the missing harness. Here's what an AI marketing harness actually is, why a chat window and a skills folder won't get you to production, and how Cogny's integrations, report templates and falsifiable tickets close the loop.ai marketing
- May 19, 2026AI Marketing Is the New SEO: One Strategy for Google and the AI EnginesSEO got you ranked. GEO gets you cited. In 2026, the smart play is to stop treating them as separate disciplines and run them as one strategy — powered by AI agents reading your real first-party data. Here's how the unified loop works, and why Cogny's harness is built for both.ai marketing
- May 19, 2026Claude for Marketing: A Practical Guide to Anthropic's Claude for Marketers (2026)Claude is the model most serious marketing teams are quietly betting on in 2026. Here's what Claude is good at, what it isn't, and how to actually use it for paid media, SEO, GEO, email, and content — without the chat-window-and-pasted-CSV theatre.claude
- May 19, 2026Falsifiable Marketing Experiments: Why AI Tickets Beat AI SuggestionsMost AI marketing tools generate suggestions. Suggestions aren't experiments — they have no hypothesis, no expected outcome, and no measurement. Here's why falsifiable experiments are the only way AI marketing actually compounds, and how Cogny's Growth Tickets enforce it at the schema level.ai marketing
- Apr 24, 2026The Board-Meeting Use Case We Never Pitched — And the Support Ping That Revealed ItOur chat agent crashed mid-session. Seconds later, a CEO pinged me directly: 'You're disrupting my board prep.' He was running user cohort analysis across CRM, marketing, email, search, and GA in Cogny — a use case we'd never pitched, never documented, never designed for. Here's what that one support ping taught us about positioning.product
- Apr 24, 2026What Is an AI Growth Hacker? The 2026 GuideGrowth hacking was invented by humans with spreadsheets. The 2026 version runs on AI agents that analyse 100% of your campaigns 24/7. Here's what an AI growth hacker actually is — and why the title is no longer a metaphor.ai growth hacker
- Apr 24, 2026What Is an AI Marketing Agent? (And Why It's Better Than a Dashboard)An AI marketing agent doesn't just show you the data — it tells you what to do. Here's what an AI marketing agent actually is, how it differs from a BI dashboard, and what to look for in 2026.ai marketing agent
- Apr 23, 2026Best AI SEO Tools in 2026: From Dashboards to Conversational AIMost AI SEO tools bolt AI onto old dashboards or generate content from generic training data. The third approach — connecting AI directly to your Search Console via MCP — changes everything.ai seo tools
- Apr 23, 2026Email Marketing MCP: What Happens When AI Can Read Your Email Performance DataEmail marketers spend hours exporting CSVs and comparing open rates manually. MCP changes that by letting AI query your email data directly. Here's what becomes possible when Claude can read your HubSpot campaigns in real time.email marketing
- Apr 23, 2026GEO Meets MCP: How to Monitor Your AI Search Visibility With Real DataGEO monitoring without real data is guesswork. By connecting Search Console and Bing Webmaster Tools to Claude via MCP, you can track AI citations, detect zero-click erosion, and optimize for generative engines using your own first-party data.geo
- Apr 23, 2026What Is Marketing MCP? How Model Context Protocol Is Changing AI MarketingMCP is the open protocol that lets AI read your real marketing data — Search Console, LinkedIn Ads, GA4, and more. No exports, no dashboards, no middlemen. Here's what it means for marketers and why it matters.mcp
- Apr 10, 2026What Is Vibe Coding? And Why the Tools You Give Your AI Matter More Than the PromptVibe coding means describing what you want in plain English and letting AI write the code. But the real unlock isn't better prompts — it's giving your AI the right tools. Here's what that means for developers, marketers, and anyone building with AI.vibe coding
- Apr 10, 2026What Is Vibe Marketing? The Marketer's Guide to AI-First GrowthVibe marketing means describing the growth outcome you want and letting AI do the technical execution — queries, analysis, optimization. It's vibe coding for marketers. Here's what it means, how it works, and how to start.vibe marketing
- Mar 27, 2026Anthropic's Claude Mythos Leak: A Step Change in AI — And Why Your Growth Data Strategy Matters More Than EverAnthropic just confirmed they're testing their most capable model ever. Here's what the Claude Mythos leak tells us about the future of AI-powered growth, and why teams collecting structured experiment data today will have a massive advantage when it ships.ai
- Mar 27, 2026Over 100 Million Search Impressions. Every Month. Across Our Customer Base.We recently ran the numbers on how much search data flows through Cogny's infrastructure. The result surprised even us — over 100 million Google Search Console impressions monitored monthly, across dozens of companies, from startups to household names.search console
- Feb 21, 2026How We're Approaching GEO Analysis at CognyA look at how we're using Search Console data and AI-powered reporting to help marketers understand and prepare for the shift toward AI-powered search.geo
- Feb 17, 20265 Signs Your Content Strategy Needs AIDeclining organic traffic, rising CPCs, content that ranks but doesn't convert -- these are symptoms of a content strategy that's hit its ceiling. Here are 5 clear signals it's time to bring AI into your content operations.ai content
- Feb 13, 2026AI-agenten som faktiskt driver tillväxt – inte bara skapar rapporterDe flesta AI-verktyg är bara dashboards med en chatbot klistrad på toppen. En riktig AI-agent gör jobbet – skapar kampanjer, optimerar budgets och tar action. Så här stänger du gapet mellan insikt och tillväxt.ai-agent
- Feb 12, 2026The Real Cost of NOT Having a Unified Search StrategySiloed SEO, SEM, and content teams are quietly burning budget. Duplicated spend, missed synergies, conflicting strategies -- here's what it actually costs and how unification saves money.search strategy
- Feb 10, 2026Search Console Metrics That Predict AI CitationsNot all Search Console data is created equal. Certain metrics -- CTR patterns, position stability, query types -- strongly correlate with whether AI search engines cite your content. Here's what to watch.search console
- Feb 7, 2026Why AI Content Built on First-Party Data WinsGeneric AI content is flooding the internet and failing to convert. The winners are using first-party data from GA4, Google Ads, and Search Console to create AI-powered content that actually drives results.ai content
- Feb 5, 2026How Google Ads Data Can 10x Your SEOYour paid search account is sitting on a goldmine of SEO intelligence. Keyword performance, Quality Scores, search term reports -- here's how to use Google Ads data to supercharge your organic strategy.google ads
- Feb 3, 2026What Is GEO and Why It Matters in 2026Generative Engine Optimization is the new frontier in search. As ChatGPT, Perplexity, and Gemini consume Google's traffic, brands that fail to optimize for AI-generated answers will become invisible.geo
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- Jan 21, 2025Marketing Automation Architecture: Data, Agents and Measurement (2026)What marketing automation architecture is, a reference diagram from data to agents to measurement, where decisions and actions happen, and how to measure every automated change. Plus the full technical architecture we built behind Cogny in 2025, from data pipeline to AI agents to streaming responses.architecture
- Jan 19, 2025Real-Time BigQuery Analysis: Lessons from ProductionRunning AI agents that query BigQuery in real-time sounds simple in theory. In production with real users and real data, we learned a dozen hard lessons about performance, cost, reliability, and what 'real-time' actually means.bigquery
- Jan 17, 2025Why We Chose Claude Over GPT-4 for Marketing AIWhen building Cogny, we had to make a critical decision: which AI model should power our platform? After extensive testing with GPT-4, Claude, and others, we bet our company on Claude. Here's the technical reasoning behind that choice.ai
- Jan 15, 202511 Years of Growth Hacking: Why AI Changes EverythingI've spent over a decade in growth hacking—from manual spreadsheet campaigns to AI-powered automation. Looking back, I realize the game has fundamentally changed. Here's what that means for everyone in growth.growth hacking
- Jan 13, 2025What We Learned Building AI Platforms at CampanjaFive years ago, we set out to build AI-powered marketing optimization for some of Europe's biggest brands. Here are the hard lessons we learned along the way—and why most of them were wrong for what comes next.ai
- Jan 11, 2025From BI Tools to AI Agents: The Next Evolution in MarTechAfter spending a decade building marketing technology, I've watched the industry evolve from basic dashboards to AI agents that don't just show you data—they act on it. Here's what that transformation really means.ai
- Jan 8, 2025How We Built the First AI Agent That Generates Growth TicketsMost AI marketing tools are chatbots with analytics access. Real AI agents are different—they monitor continuously, identify opportunities autonomously, and generate actionable tickets. Here's how we built one.ai agents
- Jan 6, 2025Why Every Marketing Team Needs an AI Growth Hacker in 2025After 20 years optimizing marketing campaigns for global brands and hundreds of startups, I've seen every evolution in digital marketing. But AI agents are fundamentally different—here's why every team needs one.ai