Blog
Architecture of AI-Powered Marketing Automation
How do you build a production AI system that can analyze marketing data, generate insights, and make recommendations in real-time? Here
Jan 21, 2025
The Cogny
Blog
Insights on AI-powered analytics, growth strategies, and the future of data-driven decision making.
Blog
Real-Time BigQuery Analysis: Lessons from Production
Running AI agents that query BigQuery in real-time sounds simple in theory. In production with real users and real data, we learned a dozen hard lessons about performance, cost, reliability, and what
Jan 19, 2025
Blog
Why We Chose Claude Over GPT-4 for Marketing AI
When building Cogny, we had to make a critical decision: which AI model should power our platform? After extensive testing with GPT-4, Claude, and others, we bet our company on Claude. Here
Jan 17, 2025
Blog
11 Years of Growth Hacking: Why AI Changes Everything
I
Jan 15, 2025
Blog
What We Learned Building AI Platforms for Netflix and Zalando
Five years ago, we set out to build AI-powered marketing optimization for some of Europe
Jan 13, 2025
Blog
From BI Tools to AI Agents: The Next Evolution in MarTech
After spending a decade building marketing technology, I
Jan 11, 2025
Blog
How We Built the First AI Agent That Generates Growth Tickets
Most AI marketing tools are chatbots with analytics access. Real AI agents are different—they monitor continuously, identify opportunities autonomously, and generate actionable tickets. Here
Jan 8, 2025
Blog
Why Every Marketing Team Needs an AI Growth Hacker in 2025
After 20 years optimizing marketing campaigns for Netflix, Zalando, and hundreds of startups, I
Jan 6, 2025