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cogny blog

Insights & updates.

AI-powered analytics, growth strategies, and the future of data-driven decision making.

Anthropic's Claude Mythos Leak: A Step Change in AI — And Why Your Growth Data Strategy Matters More Than Ever

Anthropic just confirmed they're testing their most capable model ever. Here's what the Claude Mythos leak tells us about the future of AI-powered growth, and why teams collecting structured experiment data today will have a massive advantage when it ships.

Mar 27, 20266 min read

Over 100 Million Search Impressions. Every Month. Across Our Customer Base.

We recently ran the numbers on how much search data flows through Cogny's infrastructure. The result surprised even us — over 100 million Google Search Console impressions monitored monthly, across dozens of companies, from startups to household names.

Mar 27, 20262 min read

How We're Approaching GEO Analysis at Cogny

A look at how we're using Search Console data and AI-powered reporting to help marketers understand and prepare for the shift toward AI-powered search.

Feb 21, 20268 min read

5 Signs Your Content Strategy Needs AI

Declining organic traffic, rising CPCs, content that ranks but doesn't convert -- these are symptoms of a content strategy that's hit its ceiling. Here are 5 clear signals it's time to bring AI into your content operations.

Feb 17, 20269 min read

AI-agenten som faktiskt driver tillväxt – inte bara skapar rapporter

De flesta AI-verktyg är bara dashboards med en chatbot klistrad på toppen. En riktig AI-agent gör jobbet – skapar kampanjer, optimerar budgets och tar action. Så här stänger du gapet mellan insikt och tillväxt.

Feb 13, 20263 min read

The Real Cost of NOT Having a Unified Search Strategy

Siloed SEO, SEM, and content teams are quietly burning budget. Duplicated spend, missed synergies, conflicting strategies -- here's what it actually costs and how unification saves money.

Feb 12, 20269 min read

Search Console Metrics That Predict AI Citations

Not all Search Console data is created equal. Certain metrics -- CTR patterns, position stability, query types -- strongly correlate with whether AI search engines cite your content. Here's what to watch.

Feb 10, 202610 min read

Why AI Content Built on First-Party Data Wins

Generic AI content is flooding the internet and failing to convert. The winners are using first-party data from GA4, Google Ads, and Search Console to create AI-powered content that actually drives results.

Feb 7, 20268 min read

How Google Ads Data Can 10x Your SEO

Your paid search account is sitting on a goldmine of SEO intelligence. Keyword performance, Quality Scores, search term reports -- here's how to use Google Ads data to supercharge your organic strategy.

Feb 5, 20268 min read

What Is GEO and Why It Matters in 2026

Generative Engine Optimization is the new frontier in search. As ChatGPT, Perplexity, and Gemini consume Google's traffic, brands that fail to optimize for AI-generated answers will become invisible.

Feb 3, 20267 min read

Architecture of AI-Powered Marketing Automation

How do you build a production AI system that can analyze marketing data, generate insights, and make recommendations in real-time? Here's the complete technical architecture behind Cogny, from data pipeline to AI agents to streaming responses.

Jan 21, 202516 min read

Real-Time BigQuery Analysis: Lessons from Production

Running AI agents that query BigQuery in real-time sounds simple in theory. In production with real users and real data, we learned a dozen hard lessons about performance, cost, reliability, and what 'real-time' actually means.

Jan 19, 202516 min read

Why We Chose Claude Over GPT-4 for Marketing AI

When building Cogny, we had to make a critical decision: which AI model should power our platform? After extensive testing with GPT-4, Claude, and others, we bet our company on Claude. Here's the technical reasoning behind that choice.

Jan 17, 202515 min read

11 Years of Growth Hacking: Why AI Changes Everything

I've spent over a decade in growth hacking—from manual spreadsheet campaigns to AI-powered automation. Looking back, I realize the game has fundamentally changed. Here's what that means for everyone in growth.

Jan 15, 202514 min read

What We Learned Building AI Platforms for Netflix and Zalando

Five years ago, we set out to build AI-powered marketing optimization for some of Europe's biggest brands. Here are the hard lessons we learned along the way—and why most of them were wrong for what comes next.

Jan 13, 202514 min read

From BI Tools to AI Agents: The Next Evolution in MarTech

After spending a decade building marketing technology, I've watched the industry evolve from basic dashboards to AI agents that don't just show you data—they act on it. Here's what that transformation really means.

Jan 11, 20259 min read

How We Built the First AI Agent That Generates Growth Tickets

Most AI marketing tools are chatbots with analytics access. Real AI agents are different—they monitor continuously, identify opportunities autonomously, and generate actionable tickets. Here's how we built one.

Jan 8, 20259 min read

Why Every Marketing Team Needs an AI Growth Hacker in 2025

After 20 years optimizing marketing campaigns for Netflix, Zalando, and hundreds of startups, I've seen every evolution in digital marketing. But AI agents are fundamentally different—here's why every team needs one.

Jan 6, 20258 min read