Blog
How We're Approaching GEO Analysis at Cogny
A look at how we're using Search Console data and AI-powered reporting to help marketers understand and prepare for the shift toward AI-powered search.
Feb 21, 20268 min read
The Cogny
Blog
Insights on AI-powered analytics, growth strategies, and the future of data-driven decision making.
Blog
5 Signs Your Content Strategy Needs AI
Declining organic traffic, rising CPCs, content that ranks but doesn't convert -- these are symptoms of a content strategy that's hit its ceiling. Here are 5 clear signals it's time to bring AI into your content operations.
Feb 17, 20269 min read
Blog
The Real Cost of NOT Having a Unified Search Strategy
Siloed SEO, SEM, and content teams are quietly burning budget. Duplicated spend, missed synergies, conflicting strategies -- here's what it actually costs and how unification saves money.
Feb 12, 20269 min read
Blog
Search Console Metrics That Predict AI Citations
Not all Search Console data is created equal. Certain metrics -- CTR patterns, position stability, query types -- strongly correlate with whether AI search engines cite your content. Here's what to watch.
Feb 10, 202610 min read
Blog
Why AI Content Built on First-Party Data Wins
Generic AI content is flooding the internet and failing to convert. The winners are using first-party data from GA4, Google Ads, and Search Console to create AI-powered content that actually drives results.
Feb 7, 20268 min read
Blog
How Google Ads Data Can 10x Your SEO
Your paid search account is sitting on a goldmine of SEO intelligence. Keyword performance, Quality Scores, search term reports -- here's how to use Google Ads data to supercharge your organic strategy.
Feb 5, 20268 min read
Blog
What Is GEO and Why It Matters in 2026
Generative Engine Optimization is the new frontier in search. As ChatGPT, Perplexity, and Gemini consume Google's traffic, brands that fail to optimize for AI-generated answers will become invisible.
Feb 3, 20267 min read
Blog
Architecture of AI-Powered Marketing Automation
How do you build a production AI system that can analyze marketing data, generate insights, and make recommendations in real-time? Here's the complete technical architecture behind Cogny, from data pipeline to AI agents to streaming responses.
Jan 21, 202516 min read
Blog
Real-Time BigQuery Analysis: Lessons from Production
Running AI agents that query BigQuery in real-time sounds simple in theory. In production with real users and real data, we learned a dozen hard lessons about performance, cost, reliability, and what 'real-time' actually means.
Jan 19, 202516 min read
Blog
Why We Chose Claude Over GPT-4 for Marketing AI
When building Cogny, we had to make a critical decision: which AI model should power our platform? After extensive testing with GPT-4, Claude, and others, we bet our company on Claude. Here's the technical reasoning behind that choice.
Jan 17, 202515 min read
Blog
11 Years of Growth Hacking: Why AI Changes Everything
I've spent over a decade in growth hacking—from manual spreadsheet campaigns to AI-powered automation. Looking back, I realize the game has fundamentally changed. Here's what that means for everyone in growth.
Jan 15, 202514 min read
Blog
What We Learned Building AI Platforms for Netflix and Zalando
Five years ago, we set out to build AI-powered marketing optimization for some of Europe's biggest brands. Here are the hard lessons we learned along the way—and why most of them were wrong for what comes next.
Jan 13, 202514 min read
Blog
From BI Tools to AI Agents: The Next Evolution in MarTech
After spending a decade building marketing technology, I've watched the industry evolve from basic dashboards to AI agents that don't just show you data—they act on it. Here's what that transformation really means.
Jan 11, 20259 min read
Blog
How We Built the First AI Agent That Generates Growth Tickets
Most AI marketing tools are chatbots with analytics access. Real AI agents are different—they monitor continuously, identify opportunities autonomously, and generate actionable tickets. Here's how we built one.
Jan 8, 20259 min read
Blog
Why Every Marketing Team Needs an AI Growth Hacker in 2025
After 20 years optimizing marketing campaigns for Netflix, Zalando, and hundreds of startups, I've seen every evolution in digital marketing. But AI agents are fundamentally different—here's why every team needs one.
Jan 6, 20258 min read