Cogny vs Triple Whale: Which AI Marketing Platform is Right for You?

Question

What's the difference between Cogny and Triple Whale for e-commerce marketing analytics?

Answer

Triple Whale is a dashboard and attribution tool for Shopify stores. Cogny is an AI agent that generates actionable growth tickets across all marketing channels.

Triple Whale shows you data. Cogny tells you exactly what to do.

At a Glance Comparison

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When to Choose Cogny

You should choose Cogny if:

1. You want AI to do the analysis for you

   • Cogny generates specific tickets: "Pause these 15 keywords → Save $2,400/month"
   • You execute in minutes, not hours

2. You use BigQuery or complex data sources

   • Native BigQuery integration
   • Analyze billions of rows with AI
   • No data export limits

3. You're not Shopify-only

   • Works with any e-commerce platform
   • Or if you're SaaS, B2B, lead-gen
   • Platform-agnostic

4. You need custom analysis

   • Ask AI questions in natural language
   • "Which campaigns drive highest LTV customers?"
   • Get answers + recommendations instantly

5. You're managing multiple channels

   • Google Ads + Meta + GA4 + offline data
   • AI finds cross-channel optimization opportunities
   • Unified growth strategy

Best for:

• SaaS companies
• Multi-platform e-commerce
• Marketing agencies
• Data-driven growth teams
• Companies with data analysts or BI infrastructure

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When to Choose Triple Whale

You should choose Triple Whale if:

1. You're a Shopify store owner

   • Built specifically for Shopify
   • Native Shopify data integration
   • E-commerce metrics out-of-the-box

2. You want a polished dashboard

   • Beautiful visualizations
   • Pre-built reports for e-commerce
   • No setup required

3. You prefer manual analysis

   • Like spending time in dashboards
   • Want to draw your own conclusions
   • Don't need AI recommendations

4. You're under $20K/month ad spend

   • Triple Whale's pricing makes sense at this scale
   • Cogny better suited for larger data volumes

5. You need Klaviyo integration

   • Triple Whale has native Klaviyo support
   • Email marketing metrics in dashboard

Best for:

• Shopify-only e-commerce brands
• Small to medium ad budgets
• Teams that like visual dashboards
• Brands focused on DTC metrics

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Core Philosophy Difference

Triple Whale: "We show you everything"

Triple Whale is a data visualization tool.

You get dashboards showing:

• Revenue
• ROAS
• CAC
• LTV
• Attribution

You look at the data. You decide what it means. You figure out what to do.

It's a better, more integrated dashboard than spreadsheets. But you're still doing the analysis.

Cogny: "AI tells you what to do"

Cogny is an AI growth agent.

You connect data sources. AI analyzes everything. You get tickets:

"Pause these 7 keywords (zero conversions, $2,100 spent) → Save $2,100/month"

"Campaign X converting at 6.8 ROAS but only getting 12% of budget. Increase to 30% → Expected gain: $8,400/month"

"Your 'Warm Audience' on Meta has 67% overlap with 'Retargeting' → Consolidate → Save $1,200/month"

Specific. Actionable. Prioritized.

You execute in 5 minutes. Not hours of dashboard staring.

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Feature Deep Dive

Attribution

Triple Whale:

• Multi-touch attribution
• First-click, last-click, linear, time-decay models
• Pixel-based tracking
• Good for e-commerce conversion tracking

Cogny:

• AI-powered attribution across all touchpoints
• Analyzes complete customer journey in BigQuery
• Finds patterns humans miss
• Attributes offline conversions, email, content, organic
• Not just ad platforms

Winner: Cogny for complex, multi-channel businesses. Triple Whale for straightforward e-commerce.

Data Sources

Triple Whale:

• Shopify (primary)
• Google Ads
• Meta Ads
• TikTok Ads
• Klaviyo
• Amazon (limited)

Cogny:

• BigQuery (unlimited data)
• Google Ads
• Meta Ads
• GA4
• Any data in your warehouse
• Custom integrations

Winner: Cogny for flexibility. Triple Whale for pre-built e-commerce integrations.

Reporting

Triple Whale:

• Pre-built dashboards for e-commerce metrics
• Beautiful visualizations
• Mobile app for monitoring
• Good for quick checks

Cogny:

• Natural language report builder
• Ask any question, get custom report
• AI generates SQL queries automatically
• No dashboard limitations

Winner: Triple Whale for ease of use. Cogny for unlimited analysis depth.

Actionability

Triple Whale:

• Shows you metrics
• You interpret trends
• You decide actions
• No automated recommendations

Cogny:

• AI generates specific tickets
• Prioritized by impact
• Explains reasoning
• One-click execution (optional)

Winner: Cogny. Not even close.

AI Capabilities

Triple Whale:

• Basic automated insights ("Revenue is up 12%")
• Anomaly detection
• Mostly rule-based

Cogny:

• Claude-powered deep analysis
• Understands marketing context
• Finds non-obvious patterns
• Generates strategic recommendations

Winner: Cogny for actual AI. Triple Whale for simple alerts.

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Pricing Comparison

Triple Whale Pricing

Starter: $129/month

• Basic attribution
• Core integrations
• 1 store

Essential: $229/month

• Advanced attribution
• More data sources
• Pixel tracking

Pro: $399/month

• Everything
• Priority support
• Multiple stores

Pricing model: Fixed tiers based on features.

Cogny Pricing

Custom pricing based on:

• Data volume
• Number of data sources
• Team size
• Support level

Starting around: $500/month for small teams Enterprise: Custom

Pricing model: Usage-based. Pay for what you use.

Cost Comparison

For $20K/month ad spend:

• Triple Whale: ~$229/month
• Cogny: ~$500-800/month

But consider:

• Cogny saves 15-20 hours/month on analysis
• At $100/hour loaded cost → $1,500-2,000/month saved
• Plus actual ad spend savings from better optimization

ROI calculation: If Cogny saves you 10% on $20K/month spend = $2,000/month saved Minus $500-800 cost = $1,200-1,500/month net gain Plus time savings = ~$2,500-3,000/month total value

Triple Whale doesn't reduce spend or save time—it just visualizes data.

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Real User Scenarios

Scenario 1: Shopify Store Owner, $15K/month Ad Spend

Profile:

• Running Shopify store
• Mainly Facebook and Google Ads
• Want to understand attribution
• Don't have analytics background

Recommendation: Triple Whale

Why:

• Native Shopify integration is seamless
• Pre-built e-commerce metrics fit perfectly
• Lower price point makes sense
• Dashboard is easier to understand
• Enough data visibility for this scale

Scenario 2: SaaS Company, $80K/month Ad Spend

Profile:

• Not e-commerce (subscription revenue)
• Multi-channel (Google, Meta, LinkedIn, content, SEO)
• Complex customer journey
• Long sales cycle
• Have data in BigQuery

Recommendation: Cogny

Why:

• Triple Whale is built for e-commerce, not SaaS
• Need custom analysis for subscription metrics
• BigQuery integration is essential
• AI tickets save massive time at this scale
• Attribution is much more complex than e-commerce

Scenario 3: Marketing Agency with 10 Clients

Profile:

• Managing multiple client accounts
• Mix of Shopify and non-Shopify
• Need cross-client insights
• Tight time constraints

Recommendation: Cogny

Why:

• Works across all client types (not just Shopify)
• AI tickets scale across clients
• Natural language reporting for custom client needs
• Cross-account benchmarking
• Time savings multiply across clients

Triple Whale would require separate subscriptions per client and doesn't work well for non-Shopify accounts.

Scenario 4: E-commerce Brand, $150K/month Ad Spend

Profile:

• Shopify store
• Heavy ad spend across channels
• Sophisticated marketing team
• Want advanced optimization

Recommendation: Could go either way

Choose Triple Whale if:

• Primary concern is beautiful dashboards for execs
• Team has time for manual analysis
• Want mobile monitoring

Choose Cogny if:

• Want AI to find opportunities you'd miss
• Team is stretched thin
• Focused on maximizing ROAS
• Have or want BigQuery infrastructure

At this scale, most teams pick Cogny for the time savings and deeper insights.

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Migration Between Tools

Moving from Triple Whale to Cogny

Common reason: Outgrew dashboards, need AI-powered optimization.

Migration process:

1. Connect Cogny to same data sources (5 minutes)
2. Keep Triple Whale running during transition (no disruption)
3. Compare insights for 1-2 weeks
4. Cancel Triple Whale when comfortable

What you gain:

• AI-generated tickets
• Deeper analysis
• Custom reporting
• Time savings

What you lose:

• Pre-built e-commerce dashboards
• Mobile app
• Lower price point

Typical timeline: 2 weeks to fully transition.

Moving from Cogny to Triple Whale

Common reason: Want simpler dashboards, don't need AI depth.

Migration process:

1. Set up Triple Whale integrations
2. Recreate key reports in TW dashboards
3. Disconnect Cogny

What you gain:

• Lower cost
• Simpler interface
• Mobile monitoring

What you lose:

• AI recommendations
• Custom analysis
• BigQuery integration
• Time savings

Note: This migration is rare. Most teams moving TO Cogny, not away from it.

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FAQ

Q: Can I use both tools?

Technically yes, but there's significant overlap.

If you're using both:

• Use Triple Whale for quick executive dashboards
• Use Cogny for actual optimization work

But most teams find one or the other sufficient.

Q: Which has better attribution?

Depends on your definition of "better."

Triple Whale:

• Great for standard e-commerce attribution
• Clear visualization of touch points
• Works well for Shopify conversion tracking

Cogny:

• Deeper analysis across all channels
• Includes non-ad touchpoints (content, SEO, email, offline)
• Finds hidden attribution patterns

For pure e-commerce last-click attribution: comparable. For complex multi-touch analysis: Cogny wins.

Q: Which is easier to learn?

Triple Whale has a gentler learning curve. Pre-built dashboards are intuitive.

Cogny is also easy but more powerful. Natural language queries mean no learning curve for asking questions. But understanding growth tickets requires some marketing knowledge.

Q: Do I need a data analyst to use Cogny?

No.

Cogny's AI is the analyst. You just need to understand your marketing enough to evaluate recommendations.

Triple Whale doesn't need an analyst either—it's mostly visualization.

Q: Which scales better?

Cogny.

Triple Whale's fixed pricing and feature set work well to a certain point. Beyond $100K+/month ad spend, you need custom analysis and automation.

Cogny's BigQuery foundation and AI analysis scale infinitely.

Q: Can Cogny do everything Triple Whale does?

Almost.

Cogny can replicate most Triple Whale functionality:

• Attribution (✅ better in Cogny)
• Multi-channel reporting (✅)
• Performance tracking (✅)
• Dashboards (⚠️ Custom reports, not pre-built dashboards)
• Mobile app (❌ Cogny is web-only)
• Klaviyo integration (⚠️ Via BigQuery, not native)

The main things Triple Whale does better:

• Pre-built e-commerce dashboards
• Mobile app
• Native Shopify metrics

Q: Can Triple Whale do everything Cogny does?

No.

Triple Whale cannot:

• Generate actionable AI tickets
• Query BigQuery directly
• Handle non-e-commerce use cases
• Custom analysis in natural language
• Advanced multi-channel attribution beyond ads

They're fundamentally different tools.

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The Bottom Line

Choose Triple Whale if:

• You're a Shopify store
• Under $50K/month ad spend
• Like visual dashboards
• Prefer manual analysis
• Want lower price point

Choose Cogny if:

• You want AI to do the work
• Multi-platform or non-e-commerce
• Use or want to use BigQuery
• Managing large ad budgets
• Stretched team needing time savings
• Want specific, actionable recommendations

Use both if:

• You have budget for both (rare)
• Want dashboards for execs + AI for optimization team
• Transitioning from Triple Whale to Cogny

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See What Cogny Finds in Your Data

The biggest difference isn't features. It's outcomes.

Triple Whale shows you data. Cogny tells you what to do.

Most teams save 15-20 hours per month on analysis. Plus 10-30% improvement in ad efficiency.

Ready to see what AI finds?

Schedule a demo and we'll analyze your accounts live.

We'll show you exactly what tickets Cogny would generate. No commitment required.

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About This Comparison

Written by the Cogny team—built by the founders who created AI optimization systems for Netflix, Zalando, and Momondo at Campanja, and scaled growth for Kry, Epidemic Sound, and Yubico through GrowthHackers.se.

We've used every major marketing analytics tool. This is our honest assessment.

Last Updated: December 2, 2024