MCP MARKETING

    MCP Marketing: Give AI Agents Your Entire Marketing Stack.

    Model Context Protocol connects AI agents directly to your marketing tools. Read live analytics, manage campaigns, and execute verified changes through standardized interfaces — all from one platform.

    Cogny is the MCP marketing platform built on this protocol from day one. 300+ integrations — each one a live MCP server your AI can query in real time.

    ❯ start free — $9/mosee Solo & Cloud plans →
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    cogny --define

    WHAT IS MCP MARKETING

    The Model Context Protocol, explained for marketers

    MCP marketing is the practice of using the Model Context Protocol to connect AI agents directly to marketing platforms, data sources, and action endpoints. Think of MCP as the USB-C of AI: a single, standardized interface that lets any AI agent read data from — and take actions in — your Google Ads, Meta Ads, Google Analytics 4, Search Console, Google Tag Manager, and more.

    Before MCP, connecting AI to marketing platforms meant building custom API integrations for every tool. Each integration had its own authentication flow, data format, rate limits, and maintenance burden. They broke constantly when platforms pushed updates, required dedicated engineering time, and limited what AI could actually do to "analyze this CSV I pasted in."

    MCP replaces this fragile patchwork with a single protocol. Any AI agent that speaks MCP can discover available tools in your stack, understand their capabilities, query live data, and execute actions — all through the same standardized interface. The protocol handles authentication, tool discovery, parameter validation, and response formatting.

    Cogny is built on MCP from the ground up. Every marketing platform connection — from Google Ads to GA4 to BigQuery to Klaviyo — is exposed as an MCP server that Cogny's AI can access in real time. This means the AI works with the live numbers in your actual accounts, not stale exports, not manually-pasted data, not approximations from an aggregator. The AI sees what you see, and more.

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    cogny --setup

    HOW IT WORKS

    From connection to AI-powered marketing execution in four steps

    01
    Connect your stack
    OAuth-authenticate Google Ads, Meta, GA4, Search Console, and 300+ other tools in minutes. No API keys, no developer setup. Each connection becomes an MCP server Cogny's AI can query in real time.
    02
    AI reads live data
    Cogny's AI agent queries every connected MCP server simultaneously — pulling current campaign performance, audience metrics, conversion data, and anomalies. It works with the live numbers in your accounts, not cached exports.
    03
    Growth Tickets are generated
    The AI synthesizes cross-channel data into specific, falsifiable Growth Tickets: "Pause this ad set (CPC $4.20, benchmark $2.50, -40% spend impact)" or "Raise this keyword bid by 15% (impression share lost to rank: 31%)". Each ticket cites the source data.
    04
    You approve, AI executes
    Review each Growth Ticket in the approval queue. Click approve and Cogny executes the change directly via MCP — no copy-pasting into ad platforms. The action is logged, and outcome measurement starts automatically.
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    cogny --connections

    MCP INTEGRATIONS

    Every connection is a live MCP server — not a static import

    Google AdsMeta AdsGoogle Analytics 4Search ConsoleGoogle Tag ManagerBigQueryLinkedIn AdsTikTok AdsKlaviyoHubSpotShopify300+ more

    OAuth 2.0 authentication on every integration — your credentials never leave your accounts. Browse the full integrations directory →

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    cogny --use-cases

    WHERE MCP MARKETING WINS

    Six marketing workflows that MCP makes genuinely autonomous

    Paid media optimization at scaleMCP lets Cogny's AI read live Google Ads quality scores, Meta auction insights, and TikTok creative metrics simultaneously. Cross-channel budget reallocation decisions that used to take a week of analyst time happen in minutes — backed by data from every platform at once.
    Automated cross-platform reportingStop manually pulling data from five dashboards. Cogny's AI generates weekly performance reports by querying every connected MCP server, synthesizing a unified view across channels, and flagging anomalies worth your attention. Reports arrive as Growth Tickets, not PDF decks.
    Real-time anomaly detectionMCP connections mean Cogny can monitor your entire stack continuously. When Google Ads CTR drops 40% overnight, Meta CPM spikes unexpectedly, or conversion tracking breaks in GTM, Cogny surfaces the anomaly with the relevant MCP data and a proposed fix — before you notice it in the morning.
    SEO and GEO intelligenceConnect Search Console and GA4 via MCP and Cogny's AI tracks keyword rankings, impressions, and AI-referred traffic (from ChatGPT, Perplexity, Gemini) in the same view. It identifies which pages are being cited by AI assistants and what changes would improve your generative engine visibility.
    Conversion funnel analysisWith GTM, GA4, and ad platforms connected via MCP, Cogny can trace the full attribution path from first click to conversion. It identifies funnel drop-offs, cross-channel attribution gaps, and tracking breaks — then generates specific Growth Tickets to fix them or improve conversion rates.
    Audience and creative performanceCogny reads Meta's audience overlap data, Google's audience insights, and TikTok creative performance metrics via MCP in one pass. The AI identifies audience fatigue, creative burnout, and expansion opportunities — then recommends specific audience or creative actions with projected impact.
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    cogny --why

    WHY COGNY

    What makes Cogny different from AI tools that bolt on MCP as an afterthought

    MCP-native from day oneCogny wasn't retrofitted with MCP. The entire platform is built around the protocol. Every integration is an MCP server. Every AI action goes through standardized tool interfaces. This means more reliable connections, faster iteration, and a consistent data model across all platforms.
    Closed-loop measurementOther tools stop at recommendations. Cogny closes the loop: AI generates a Growth Ticket, you approve it, Cogny executes via MCP, and outcome measurement starts automatically. Every action is attributed, and the AI learns which types of interventions work in your specific market.
    Approval-first architectureAI-driven execution sounds risky. Cogny's approval queue means nothing touches your campaigns without your sign-off. Every Growth Ticket shows the source data, the recommended action, and the expected impact before you click approve. Auto-execution can be enabled for specific low-risk action types on Cloud plans.
    Scales with your stackStart with Google Ads and GA4. Add Meta, LinkedIn, TikTok, Search Console, and your CRM as you grow. Each new MCP connection makes the AI's analysis more holistic without adding manual work. At 300+ integrations, Cogny connects to virtually every tool in a modern marketing stack.
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    cogny --results

    PROVEN IN PRODUCTION

    MCP marketing in production: what teams have shipped

    Cogny's MCP connections to Search Console and Google Ads enabled the AI to identify a cluster of high-impression, low-CTR queries for a growth marketing publication. The AI generated a Growth Ticket recommending title tag and meta description updates for 14 pages, with projected CTR improvement based on industry benchmarks. The team approved and executed. Three weeks later: +271% organic clicks, 2× click-through rate.

    For a SaaS company running paid search across Google and LinkedIn, Cogny's cross-platform MCP analysis identified that 38% of LinkedIn ad spend was targeting job titles already covered by a Google Ads remarketing list — paying to re-reach the same prospects at 4× the CPL. One Growth Ticket, one approval, one audience exclusion: CPL dropped 31% within two weeks.

    These results are typical of what happens when AI gets live, cross-channel data access via MCP rather than working from stale exports. The insights aren't new — the speed and consistency of surfacing them is. See all case studies →

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    cogny --pricing

    PLANS

    MCP marketing starts at $9/month — no retainer, no lock-in

    SOLO
    $9/month
    Start free, upgrade when you're ready
    • ✓Unlimited MCP-connected AI analysis
    • ✓300+ integrations via OAuth
    • ✓Growth Tickets queue
    • ✓Approval-first execution workflow
    • ✓Weekly automated reports
    Solo plan details →
    MOST POPULAR
    CLOUD
    $499/month
    2,000 AI credits/month included
    • ✓Everything in Solo
    • ✓2,000 AI credits/month (~$166 of compute)
    • ✓Multi-user workspace access
    • ✓Auto-execution for approved action types
    • ✓Priority support & dedicated queue
    Cloud plan details →

    See the full feature comparison and FAQ on the pricing page.

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    cogny --faq

    FAQ

    Common questions about MCP marketing and Cogny

    What is MCP marketing?
    MCP marketing refers to using the Model Context Protocol — an open standard developed by Anthropic — to connect AI agents directly to your marketing tools and data sources. Instead of exporting CSVs or switching between dashboards, MCP lets an AI agent read live campaign data from Google Ads, Meta, GA4, and Search Console, then act on it: pausing campaigns, adjusting bids, updating audiences. Cogny is the marketing platform built on this protocol from the ground up.
    How is Cogny different from other AI marketing tools?
    Most AI marketing tools give you a chatbot that works with whatever data you manually paste in. Cogny connects to your actual marketing stack via MCP — so the AI reads live Google Ads performance, current Meta campaign spend, real-time GA4 data — then generates specific, falsifiable Growth Tickets and executes approved actions directly through the same protocol. The result is a closed loop: analyze → decide → act → measure, all without leaving the platform.
    What marketing tools does Cogny connect to via MCP?
    Cogny currently connects to Google Ads, Meta Ads, Google Analytics 4, Google Search Console, Google Tag Manager, BigQuery, LinkedIn Ads, TikTok Ads, Klaviyo, Mailchimp, HubSpot, Shopify, WooCommerce, Salesforce, and 300+ more integrations. Each connection is OAuth-authenticated — your credentials stay in your accounts, and you can revoke access to any tool at any time.
    What does "AI takes action" mean? Is it safe?
    When Cogny's AI identifies an opportunity — say, a Google Ads campaign with a CPC 40% above benchmark — it generates a Growth Ticket with a specific recommended action and the data supporting it. You approve or reject the ticket. On approval, Cogny executes the change directly via the MCP connection to Google Ads. Every action is logged, attributed, and measured against outcome. Nothing runs without your sign-off unless you configure auto-execution for specific low-risk action types.
    How much does Cogny cost?
    Cogny starts at $9/month for the Solo plan, which covers unlimited MCP-connected AI analysis under fair use. The Cloud plan at $499/month includes 2,000 AI credits per month (roughly $166 of underlying API compute at 1.2× margin), a dedicated Growth Tickets queue, multi-user access, and priority support. See the full breakdown on the pricing page.
    Can I connect Cogny to my existing marketing stack without IT help?
    Yes. Every MCP integration uses OAuth 2.0 — you connect Google Ads by clicking "Connect" and authorizing via Google's standard OAuth flow. No API keys to manage, no developer setup, no custom code. Most teams are fully connected in under 15 minutes. If you run a custom data warehouse (BigQuery, Snowflake, Redshift), there's a guided setup that typically takes 30–45 minutes with read-only credentials.
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    cogny --related

    MCP IN ACTION

    MCP powers the tools that drive autonomous marketing

    Agentic MarketingAutonomous AI agents that plan, execute, and optimize marketing campaigns using MCP tool connections.explore →
    AI Marketing AgentYour always-on marketing analyst and executor. Powered by MCP for real-time access to every tool in your stack.explore →
    Google Ads AutomationAI-driven Google Ads optimization via live MCP connections to Google Ads and Search Console.explore →
    AI Marketing ToolThe full Cogny platform: MCP connections, Growth Tickets, approval workflow, and outcome measurement.explore →

    ❯ get started with mcp marketing

    Start with Solo. Scale to Cloud.

    Connect your marketing stack to AI agents via MCP. Generate Growth Tickets. Execute approved changes. Measure outcomes. From $9/month.