MCP marketing · Model Context Protocol
MCP marketing: your AI agent works the whole stack, every change gets a verdict.
The Model Context Protocol connects AI agents directly to your marketing tools. Read live analytics, manage campaigns and make changes through one standard interface, then see whether each change worked.
Cogny is the MCP marketing platform: 72 integrations, 1,378 tools, one endpoint for Claude, ChatGPT, Cursor and Codex.
how cogny does it
MCP tools for marketing, with a memory.
- 01
experiment across your whole stack.
A change in one tool, measured in the data of another: ads, analytics, search, email, CRM, site and code. - 02
from raw data to a shipped change.
Live numbers, one concrete next step, your approval, the change made through the same protocol. Then a verdict. - 03
run it from your own AI.
Your agent does the thinking; Cogny keeps the ledger. Every write logged, launches turned into measured tickets automatically (other changes your agent offers to register), good routines run again as Loops.
the model context protocol, explained for marketers
what is MCP for marketers?
MCP marketing is the practice of using the Model Context Protocol to connect AI agents directly to marketing platforms, data sources and actions. Think of MCP as the USB-C of AI: one standard interface that lets any agent read data from, and act in, Google Ads, Meta Ads, GA4, Search Console, Google Tag Manager and more.
Before MCP, connecting AI to marketing platforms meant a custom API integration per tool, each with its own authentication, data format, rate limits and maintenance. They broke when platforms changed, needed engineering time, and limited the AI to “analyse this CSV I pasted in.”
MCP replaces that patchwork with one protocol. An agent that speaks MCP discovers the tools available, understands what each does, queries live data and runs actions through the same interface.
Cogny exposes every marketing connection, from Google Ads to GA4 to Klaviyo, as MCP tools your agent can call. The agent works with the live numbers in your accounts, not stale exports or an aggregator's approximation.
how MCP marketing works in Cogny
- 01
Connect your stack
Sign in to Google Ads, Meta, GA4, Search Console and the rest from Settings or from your agent. No developer setup. - 02
Connect your AI
One line in Claude Code or Codex, or a connector in Claude.ai, ChatGPT or Cursor. Authorise in the browser. - 03
Your agent reads live data
Current campaign performance, audiences, conversions and search data, queried on demand. The MCP server does not store or cache results. - 04
It proposes one specific change
Not a summary of the dashboard: one concrete action, such as pausing an ad set or adding negatives, with the numbers it was read from. - 05
You approve, it ships
Your client asks before each write. The change is made in the platform, logged, and becomes a ticket measured three days (ads) or seven days (content, SEO) later.
claude code
claude mcp add --transport http cogny https://app.cogny.com/mcpcodex
codex mcp add cogny --url https://app.cogny.com/mcpClaude.ai, ChatGPT and Cursor setup: docs/mcp. Every tool, read or write: integrations directory.
where MCP marketing wins
Six marketing workflows that get faster when your agent can read and act in the tools directly.
Paid media optimization at scale
Google Ads Quality Scores, Meta audiences and TikTok creative metrics in one pass. Budget reallocation that took a week of analyst time happens in a conversation.Cross-platform reporting
Stop pulling data from five dashboards. One question reads every connected platform; on Cloud, scheduled reports run on their own and end in tickets, not PDF decks.Anomaly detection
Paid plans get a daily update on the start page's KPI graphs, so a CTR drop, a CPM spike or a broken GTM tag shows up the next morning with the data behind it.SEO and GEO intelligence
Search Console, GA4 and AI-referred traffic from ChatGPT, Perplexity and Gemini in the same view, plus AI visibility checks of whether assistants mention you.Conversion funnel analysis
With GTM, GA4 and the ad platforms connected, trace the path from first click to conversion and find drop-offs and tracking breaks.Audience and creative performance
Find audience fatigue, creative burnout and expansion opportunities, then make the specific change with your approval.
why Cogny for MCP marketing
MCP-native
Every integration is exposed as MCP tools with a published description of what each reads or changes.Closed-loop measurement
Other tools stop at recommendations. In Cogny each shipped change becomes a ticket and closes as worked, partial, didn't work or inconclusive.Approval where you work
Your own client asks before a write; in the app write tools ask first by default and can be set per tool. Blocked tools are refused everywhere.Scales with your stack
Start with Google Ads and GA4. Add Meta, LinkedIn, TikTok, Search Console and your CRM as you grow; every paid plan can connect every integration.
Which marketing MCP servers can you trust?
Look for OAuth sign-in per platform, a published list of every tool marked read, write or destructive, a log of every write with who authorised it, and the ability to block any tool. Cogny publishes all of its tools at cogny.com/integrations/tools. From your own AI, your client asks before each write; Cogny logs it and turns launches into measured tickets.
every connection, live
Each integration is a set of MCP tools your agent queries on demand, not a nightly import.
- Paid: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads (Bing), Reddit Ads, X Ads, Snapchat Ads
- Analytics and tracking: Google Analytics 4, Google Tag Manager, Search Console, Bing Webmaster Tools
- Email and CRM: Klaviyo, Mailchimp, Brevo, Pipedrive, Upsales
- Commerce and site: Shopify, WooCommerce, WordPress, Webflow
72 integrations and 1,378 tools in all. Most connect by signing in to the platform with OAuth; a few take an API key you paste once. You can revoke any connection at any time, and every paid plan can connect every integration.
MCP marketing pricing
| Plan | Price | What it covers |
|---|---|---|
| Free | $0 | No card. 15 MCP calls a month. |
| Solo | $9/mo | Unmetered MCP calls from your own AI under fair use. Every integration, read and write. |
| Cogny AI | $18/mo | Solo plus 150 credits a month for Cogny's in-app chat. |
| Cogny Pro | $90/mo | The same, with 1,500 credits a month. |
| Cloud | $499/mo | Teams: 5,000 credits, per-member access, scheduled reports, ticket generation, priority support. |
MCP marketing in production
+271% organic clicks in three weeks after a site migration, with CTR from 0.29% to 0.66%.
The insights aren't new. The speed and consistency of surfacing them, and the record of what each change did, is. All case studies
the record.
works with.
- Google Ads
- Meta Ads
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- LinkedIn Ads
- TikTok Ads
- Klaviyo
- HubSpot
- Shopify
questions.
What is MCP marketing?
MCP marketing means using the Model Context Protocol, an open standard introduced by Anthropic, to connect AI agents directly to your marketing tools and data. Instead of exporting CSVs or switching between dashboards, an agent reads live data from Google Ads, Meta, GA4 and Search Console, then acts on it: pausing campaigns, adjusting bids, updating audiences. Cogny is the marketing platform built on this protocol.
How is Cogny different from other AI marketing tools?
Most AI marketing tools give you a chatbot that works with whatever data you paste in. Cogny connects your actual marketing stack over MCP, so the agent reads live performance, proposes one specific change, makes it after you approve, and turns it into a ticket that is measured three to seven days later. Analyse, decide, act, measure: one loop, misses included.
What marketing tools does Cogny connect to via MCP?
72 integrations with 1,378 tools, including Google Ads, Meta Ads, Google Analytics 4, Google Search Console, Google Tag Manager, LinkedIn Ads, TikTok Ads, Klaviyo, Mailchimp, HubSpot, Shopify and WooCommerce. Each tool is listed with whether it reads, writes or deletes at cogny.com/integrations/tools. Most connect with OAuth, some with an API key, and you can revoke any connection at any time.
What does "AI takes action" mean? Is it safe?
From your own AI over MCP, your client (Claude, ChatGPT and others) asks you before it runs a tool that changes something; that prompt is the approval, and Cogny does not hold the call for a second one. In the Cogny app, write tools ask first by default, per tool. Any tool you set to blocked is refused, and every write is logged with the tool, time, result and who authorised it.
How much does Cogny cost?
Free is $0 with 15 MCP calls a month. Solo is $9/month with unmetered MCP calls under fair use. Cogny AI ($18, 150 credits) and Cogny Pro ($90, 1,500 credits) add credits for Cogny's in-app chat. Cloud is $499/month with 5,000 credits for teams: per-member access, scheduled reports, ticket generation and priority support.
Can I connect Cogny to my existing marketing stack without IT help?
Yes. Most integrations connect by clicking Connect and signing in to the platform; a few take an API key you paste once. Connecting your own AI is one line in Claude Code or Codex, or a connector in Claude.ai, ChatGPT or Cursor, followed by authorising in the browser. No developer setup, no custom code.
MCP marketing from $0.
No retainer, no lock-in. Month to month.
claude mcp add --transport http cogny https://app.cogny.com/mcpFree $0, no card · Solo $9 · Cogny AI $18, 150 credits · Cogny Pro $90, 1,500 credits · Cloud $499, 5,000 credits, for teams. Compare plans