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    guides

    guides.

    Step by step, from connecting a tool to a shipped, measured change. Most of them run from your own AI.

    06

    Getting started

    Connect Cogny and run the first loop.

    1. 90 minutesHow to set up an AI marketing stack in an afternoonA fast, practical walkthrough: connect your ad accounts, GA4 and Search Console to a pre-built AI harness, ask it what to fix first, and ship one measured change — all in an afternoon. Honest about what is quick and what actually takes setup time.beginner
    2. 3 minutesMeta Ads Integration Complete SetupConnect Facebook and Instagram Ads to Cogny in 3 minutes. Get instant AI insights on ad performance, creative effectiveness, and audience targeting.beginner
    3. 3 minutesGoogle Ads Integration SetupConnect Google Ads to Cogny in 3 minutes for instant campaign performance insights and AI-powered optimization recommendations.beginner
    4. 10 minutesGoogle Analytics 4 Integration GuideConnect GA4 to Cogny for AI-powered website analytics and behavioral insights. Complete 10-minute integration guide with troubleshooting tips.beginner
    5. 5 minutesConnecting BigQuery to Cogny in 5 MinutesConnect your BigQuery data warehouse to Cogny for advanced analytics and AI-powered insights. Quick 5-minute setup guide with step-by-step instructions.beginner
    6. 15 minutesGetting Started with Cogny: Your First 15 MinutesConnect your first data source and see AI-generated insights in 15 minutes. Step-by-step guide for beginners to start analyzing marketing data with Cogny.beginner
    14

    Integrations

    Connect your marketing tools, one guide per platform.

    1. 5 minutesMarketing MCP Server: Connect Claude to Your Ad Accounts and SEO DataOne MCP endpoint for all your marketing channels. Connect Claude to Search Console, LinkedIn Ads, Bing Webmaster Tools, and more — no API keys, no developer apps, no servers to host.beginner
    2. 2 minutesHow to Connect Claude Code to Shopify via MCP (2026)Connect Claude Code to your Shopify store using Cogny's managed MCP server. Use our built-in OAuth or bring your own Shopify dev app with custom scopes.beginner
    3. 2 minutesHow to Connect Claude Code to Google Analytics 4 via MCP (2026)Connect Claude Code to GA4 in under 2 minutes using Cogny's managed MCP server. OAuth handled for you — no GCP project, no service account, no self-hosting.beginner
    4. 2 minutesHow to Connect Claude Code to Google Ads via MCP (2026)Connect Claude Code to Google Ads in under 2 minutes using Cogny's managed MCP server. OAuth handled for you — no developer credentials, no API setup, no self-hosting.beginner
    5. 2 minutesHow to Connect Claude Code to HubSpot via MCP (2026)Connect Claude Code to HubSpot CRM and Marketing Hub in under 2 minutes using Cogny's managed MCP server. OAuth handled for you — no HubSpot developer account needed.beginner
    6. 2 minutesHow to Connect Claude Code to LinkedIn Ads via MCP (2026)Connect Claude Code to LinkedIn Campaign Manager in under 2 minutes using Cogny's managed MCP server. OAuth handled for you — no LinkedIn developer app, no API approval wait.beginner
    7. 2 minutesHow to Connect Claude Code to Meta Ads via MCP (2026)Connect Claude Code to Facebook and Instagram Ads in under 2 minutes using Cogny's managed MCP server. OAuth handled for you — no app review, no developer setup, no self-hosting.beginner
    8. 2 minutesHow to Connect Claude Code to Google Search Console via MCP (2026)Connect Claude Code to Google Search Console in under 2 minutes using Cogny's managed MCP server. OAuth handled for you — no GCP project, no API setup.beginner
    9. 60 minutesServer-Side Tracking ImplementationImplement server-side tracking to bypass ad blockers and iOS restrictions. Get 100% reliable data for AI analytics with backend event tracking.advanced
    10. 25 minutesMeta Pixel Attribution SetupInstall Meta Pixel and Conversions API for accurate attribution. Get reliable tracking that survives iOS 14+ restrictions and ad blockers.intermediate
    11. 30 minutesGoogle Tag Manager Integration GuideSet up Google Tag Manager to track custom events and send data to Cogny. No code deployments needed for event tracking changes.intermediate
    12. 25 minutesWooCommerce Data Export to CognyExport WooCommerce data to BigQuery for AI-powered analytics. Unlock insights on customer behavior, product performance, and revenue optimization.intermediate
    13. 15 minutesShopify + Cogny Integration GuideConnect Shopify to Cogny via BigQuery for AI-powered e-commerce analytics. Discover channel LTV, product opportunities, and discount impact in minutes.beginner
    14. 30 minutesGA4 Event Tracking Configuration GuideConfigure custom event tracking in GA4 to unlock AI-powered insights. Track conversions, engagement, and funnel steps that matter to your business.intermediate
    21

    Use cases

    Analyses and changes worth running, and how to measure them.

    1. 8 minutesBuild vs buy an AI marketing agent: which is right for your team?A team-focused decision guide: when to build an AI marketing agent, when to buy one, the 90/10 rule, and a checklist to settle the argument in one sitting.beginner
    2. 7 minutesCan an AI agent actually run marketing operations? An honest capability mapWhat today's AI agents actually do across ads, analytics and CRM — and where they still need a human. The honest answer: an AI can draft, shape and measure, but nothing runs until someone owns the harness that connects it to your tools.beginner
    3. 8 minutesConnect Claude/ChatGPT to your marketing data with MCPA working, honest walkthrough of connecting Claude and ChatGPT to GA4, Google Ads, Meta and a CRM over MCP — including the parts everyone under-counts: auth per tool, consent, approval gates, and the drift you'll have to chase.intermediate
    4. 8 minutesAI Marketing Platforms Compared: Bring-Your-Own-LLM vs Closed PlatformsThere are two ways an AI marketing platform can work: it brings its own model or it uses the one you already pay for. Here is an honest comparison of both models — on price, control, and how each one handles a change that didn't work.intermediate
    5. 10 minutesBuild your own AI marketing harness with Claude — or buy one? A decision framework (why buying the pre-built core wins)A clear build-vs-buy framework for your AI marketing stack: what real builders spend, the 90/10 rule, and why buying the pre-built harness wins.beginner
    6. 8 minutesMarketing agents vs traditional marketing automation (HubSpot/Marketo)AI agents and marketing-automation platforms (HubSpot, Marketo, Customer.io) get asked the same question, but they do different jobs. An agent decides; automation scales. Here's how to tell them apart, why they belong side by side, and where a pre-built harness connects your own AI to both.intermediate
    7. 12 minutes9 marketing tasks your own AI can run this weekNine concrete marketing tasks you can hand to your own AI this week — and the one thing that makes each of them actually work: a harness that measures the change and returns a verdict, misses included.beginner
    8. 12 minutesThe verdict-ledger playbook: measure your own missesEvery change ships as a question, not an answer. Here is how Cogny runs it: a change ships, real data is measured 3 or 7 days later, a verdict is written — worked, partial, didn't work or inconclusive — and the misses stay on the ledger. It is the measurement edge a built-it-yourself setup almost never gets.beginner
    9. 6 minutesWhat is a marketing harness? The term that separates AI demos from AI that runs your marketingA marketing harness is the production layer an AI runs on: live connections to your real data, a clear identity and permissions, an approval gate before anything touches a live account, and measurement of whether each change worked. This is the definition that claims the term, and the honest framework that goes with it: buy the harness, build the edge.beginner
    10. 6 minutesYour own MCP server vs a pre-built marketing MCP hubRunning your own single MCP connector for one tool is fine. Building and maintaining a hub that talks to ~70 marketing tools is a different job. Here's the honest line between them, and where a pre-built hub earns its keep.beginner
    11. 15 minutesAutomate a weekly marketing performance report with AIConnect GA4, Search Console and your ad accounts, ask your AI for the report once, then schedule it. How a small team sets it up, what the report should include, and how each run can end in a change that gets measured.beginner
    12. 10 minutesDid your Google Ads budget or bid change work?Note the date and the old and new value, then compare equal periods before and after: clicks, conversions, cost per conversion and conversion value. Here is how long to wait, which metrics to compare, and how Cogny measures each change on its own.beginner
    13. 10 minutesHow to measure whether an SEO change actually workedCompare the changed page's Search Console clicks, impressions, CTR and position over equal periods before and after the change, then check organic conversions in GA4. Here is the method, how long to wait, and how Cogny closes each change as worked, partial, didn't work or inconclusive.beginner
    14. 35 minutesAI-Powered Budget Allocation OptimizationUse AI to optimize marketing spend across channels. Typical result: 25-45% efficiency improvement by reallocating from saturated to high-ROI channels.advanced
    15. 30 minutesICP Analysis and Audience SegmentationUse AI to identify your ideal customer profile and high-value segments. Typical result: 40-60% improvement in customer quality by targeting the right audience.intermediate
    16. 40 minutesMulti-Touch Attribution Setup GuideTrack every customer touchpoint and assign credit based on actual influence. Discover which channels deserve budget increases and which are getting false credit.advanced
    17. 25 minutesMarketing Funnel Optimization with AIOptimize every stage of your marketing funnel with AI-powered insights. Identify bottlenecks, improve conversion rates, and increase revenue per visitor.intermediate
    18. 30 minutesCohort Analysis Step-by-Step GuideMaster cohort analysis to understand customer retention, LTV trends, and campaign performance over time. Complete 30-minute implementation guide with AI insights.intermediate
    19. 15 minutesAutomated ROAS Reporting SetupSet up automated return on ad spend (ROAS) reporting with AI-powered insights. 15-minute guide to track and optimize advertising efficiency across all channels.beginner
    20. 25 minutesLifetime Value (LTV) Prediction with AIPredict customer lifetime value using AI to optimize acquisition strategies and improve marketing ROI. Complete 25-minute implementation guide.intermediate
    21. 20 minutesCustomer Acquisition Cost (CAC) Analysis with AIAnalyze and optimize customer acquisition costs across all channels with AI-powered insights. 20-minute guide to calculating, tracking, and reducing CAC.intermediate
    05

    Strategy

    The arguments and the economics behind how agencies and teams run the harness.

    1. 10 minutesThe real cost of building your own AI marketing agent with Claude CodeThe honest total cost of ownership for building a marketing agent with Claude Code: engineering hours per integration, drift, model churn and security — versus the flat pricing of buying the harness. Numbers-first, estimates clearly labelled.intermediate
    2. 10 minutesThe agency case for one harness across 30 clientsDon't build 30 harnesses. Run one connected harness across every client, one workspace per client, at a per-client cost that a from-scratch build can't match. Here's the agency math.intermediate
    3. 8 minutesA Builder's Honest Review of CognyWe build Cogny, so we can't say 'the best AI marketing agent on the market' — that's for someone else to earn. What we can do is show you the ledger: 167 of our own measured marketing changes, 70 worked, 78 partial, 19 didn't work, misses included. This is the honest part no tutorial can copy.beginner
    4. 10 minutesMCP Marketing Automation: Schedule AI Prompts to Run Your Marketing on AutopilotSet up recurring AI workflows that pull live data from your marketing channels via MCP and deliver actionable reports on autopilot. 8 ready-to-use automation recipes included.beginner
    5. 12 minutes10 AI Marketing Automations Every Solopreneur Needs in 2026You don't need a marketing team or a data analyst. These 10 AI-powered marketing automations let solo founders monitor performance, catch waste, and find growth opportunities — all running on autopilot.beginner