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Event tracking discrepancies
Troubleshooting event tracking mismatches in Google Analytics 4 (GA4) can be a frustrating challenge. Several factors can contribute to these discrepancies. Here are some common culprits.
- Incorrect event parameters: Missing or incorrect parameters can lead to events being categorized differently or not recorded at all.
- Event firing issues: Events might not fire correctly due to JavaScript errors, timing issues, or other technical glitches.
- Duplicate events: Multiple events with the same name and parameters can cause overcounting.
- Event filtering: Overly restrictive filters can prevent events from being processed.
Implementation errors
- Incorrect event parameters: Missing or incorrect parameters can lead to events being categorized differently or not recorded at all.
- Event firing issues: Events might not fire correctly due to JavaScript errors, timing issues, or other technical glitches.
- Duplicate events: Multiple events with the same name and parameters can cause overcounting.
- Event filtering: Overly restrictive filters can prevent events from being processed.
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