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Event tracking discrepancies

Troubleshooting event tracking mismatches in Google Analytics 4 (GA4) can be a frustrating challenge. Several factors can contribute to these discrepancies. Here are some common culprits.
  • Incorrect event parameters: Missing or incorrect parameters can lead to events being categorized differently or not recorded at all.
  • Event firing issues: Events might not fire correctly due to JavaScript errors, timing issues, or other technical glitches.
  • Duplicate events: Multiple events with the same name and parameters can cause overcounting.
  • Event filtering: Overly restrictive filters can prevent events from being processed.

FAQ

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How can I fix incorrect event parameters?

What can I do if events aren't firing correctly?

How do I handle duplicate events?

Can event filters cause mismatches?

Does data sampling affect event tracking?

How do I verify event definitions in GA4?

Can data stream issues affect event tracking?

How can I troubleshoot event data?

Can browser extensions interfere with event tracking?

What can I do about data processing delays?