b2b marketing pipeline
a B2B marketing pipeline a CFO can check.
Cogny reads your ads, analytics and CRM together, makes the change you approve, and grades it against qualified pipeline in the CRM, not clicks. Misses stay on the record.
Google Ads, Meta Ads, LinkedIn Ads, GA4, Search Console and HubSpot, Pipedrive or Upsales in one workspace. Run it from Claude, ChatGPT, Cursor, Codex or the Cogny app.
What are the best AI marketing tools for a B2B SaaS company?
A B2B SaaS team needs AI that sees ad spend and pipeline together. Cogny connects LinkedIn Ads, Google Ads, GA4 and CRMs such as Pipedrive and Upsales, so your AI can ask which campaigns produce pipeline, ship one change, and get a verdict days later. It runs from Claude, ChatGPT or the Cogny app, and every change closes as worked, partial, didn't work or inconclusive.
Can an AI connect LinkedIn Ads spend to pipeline?
Yes, when LinkedIn Ads and your CRM are both connected. Cogny reads campaigns and spend from LinkedIn and deals from the CRM, so your AI can rank campaigns by the pipeline they influenced instead of by clicks, then move budget within the same total. In a published case, a B2B fintech lifted LinkedIn-influenced pipeline 53% on the same budget (2026 year to date against full-year 2025). Read the case study.
What does it cost?
Free is $0 with 15 MCP calls a month and 50 one-time chat credits, no card. Solo is $9 a month, Cogny AI $18 with 150 credits and Cogny Pro $90 with 1,500; those three are single-seat. Cloud is $499 a month with 5,000 credits: the team plan, with a shared workspace, per-member access, scheduled reports and generated tickets.
one pipeline
from ad click to closed deal.
ad platforms
- Google Ads
- Meta Ads
- LinkedIn Ads
web analytics
- GA4
- Search Console
crm
- HubSpot
- Pipedrive
- Upsales
the verdict
measured against pipeline in the CRM, not clicks
CRM integrations are read only: Cogny reads deals and contacts, it never edits them. HubSpot + Cogny
published case study
the playbook, published.
A B2B fintech joined LinkedIn, Google Ads, Meta, Search Console and its CRM in one workspace, and judged every channel on the same outcome: qualified, credit-approved pipeline.
Read the playbook- +53%influenced pipeline, 2026 YTD vs. full-year 2025, at the same spend level
- +33%value per closed-won deal for LinkedIn-influenced deals, 2026 vs. 2025
- 2×deal size at companies that saw the LinkedIn ads, size-matched
- Source: LinkedIn data joined to the customer's CRM, 2025–2026.
you approve. it's logged.
- In the Cogny app, write tools ask first. Set per tool.
- From your own AI, its approval prompt is the gate.
- A tool set to blocked is refused, from any client.
- Every write is logged: tool, time, result, who authorised it.
- On Cloud, owners choose each member's integrations and tools.
- On Cloud: two-step verification and signed-in devices (other plans show them locked). No SSO or SAML.
Cloud for teams: $499/mo, 5,000 credits a month, per-member access, scheduled reports, a BigQuery warehouse, pull requests to your GitHub, priority support. Compare plans
works with.
bring the CFO question to the data.
What did that actually return? Every change graded in your pipeline, misses included.
claude mcp add --transport http cogny https://app.cogny.com/mcpFree $0, no card · Solo $9 · Cogny AI $18, 150 credits · Cogny Pro $90, 1,500 credits · Cloud $499, 5,000 credits, for teams. Compare plans