Cogny Cloud · Meta Ads

Audience fatigue, flagged early. Cogny watches Meta daily.

Cogny reads Meta Ads through the MCP, finds the ad sets and audiences burning spend without converting, and creates a ticket per fix. Approve in tickets — Cogny pauses, reallocates or archives directly through the Meta Ads MCP.

❯ book a Cloud demo see how it replaces the manual flow →

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cogny --replaces

FLOW

Same outcome. Two very different processes.

How you do it today

Open Meta Ads Manager. Filter by ad set, last week.
Eyeball CPA + ROAS per audience.
Spot frequency creeping past 3, audiences saturating.
Decide what to pause, what to scale.
Open ad set settings. Pause / adjust budget — by hand.

How Cogny Cloud does it

Cogny connects to Meta Ads + Shopify via MCP — one-time.
Pulls ad-set + audience + frequency + conversion reports on a schedule.
Finds insights: saturating audiences, ad-set budget mismatches, decaying performance.
Creates a ticket per proposed action.
You approve in tickets.
Cogny executes through the Meta Ads MCP — pause/resume, budget shifts, archives.
Tracks which approved tickets actually moved ROAS. Smarter every week.

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cogny --tickets

read + write

Cogny creates tickets AND executes the approved ones through the MCP. Each insight becomes one ticket — here are the kinds Cogny creates from Meta Ads:

Pause-audience ticketWhen an audience saturates and CPA is climbing — proposes a clean pause.

Budget-shift ticketMove spend between ad sets based on ROAS outcomes.

Archive ad-set ticketOld ad sets sucking budget without converting.

ExecutionCogny can pause/resume campaigns and ad sets, update budgets, and archive through the Meta Ads MCP after approval. Cogny does not modify creatives, ad copy or audience definitions.

LearnsEach approved pause and budget shift teaches Cogny which audiences actually convert for your business — so future tickets are tuned to your real ROAS curve.

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cogny --reads

DATA

The reports Cogny pulls on schedule for Meta Ads insights

Meta AdsCampaigns, Ad sets, Audiences

ShopifyOrder + ROAS data

GA4Conversion attribution

Cogny memoryOrg context across weeks

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cogny --book

DEMO

Tell us your use case. Then book a 15-min Cloud demo.

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cogny --faq

ASK

The questions we usually get on the demo call

Does Cogny replace Meta Ads?

No. Cogny connects to Meta Ads and adds an AI analyst on top — you keep using Meta Ads for everything you do today.

Does Cogny make changes automatically?

No — Cogny creates a ticket for every proposed action, you approve in tickets, then Cogny executes the approved ticket through the Meta Ads MCP. Nothing ships without you signing off.

Does Cogny write copy or creative?

No. Cogny does not write ad copy, email bodies, post content, image creative or rewrite existing copy. Cogny’s execution is limited to structural changes — segments, tags, metadata, internal links, redirects, scheduling assets you’ve already drafted, status changes (pause/resume/archive), and code-level PRs via Cogny Code.

Does Cogny actually get smarter over time?

Yes. Every approval and rejection is a signal. Cogny tracks the outcome of each executed ticket (did the deal close, did the ranking recover, did the segment lift revenue) and tunes its proposals to your business — so noisy or irrelevant tickets fall off and the high-signal ones become the default.

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