Cogny Cloud · Google Ads

Wasted spend, caught early. You approve. Cogny pauses.

Cogny reads Google Ads through the MCP, finds keywords burning spend without converting and budgets misallocated across campaigns, and creates a ticket per fix. Approve in tickets — Cogny pauses, adjusts budgets or adds negatives directly through the Google Ads MCP.

❯ book a Cloud demo see how it replaces the manual flow →

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cogny --replaces

FLOW

Same outcome. Two very different processes.

How you do it today

Open Google Ads. Filter by campaign, last week.
Scan search terms for irrelevant queries.
Cross-check conversion rate vs spend per keyword.
Decide what to pause, what to scale.
Open campaign settings. Pause / adjust budget / add negatives — by hand.
Wait a week. Repeat.

How Cogny Cloud does it

Cogny connects to Google Ads via MCP — one-time.
Pulls campaign + ad-group + search-term + conversion reports on a schedule.
Finds insights: wasted spend, decaying keywords, budget mismatches.
Creates a ticket per proposed action.
You approve in tickets.
Cogny executes through the Google Ads MCP — pause, budget shift, negative keywords, archive.
Tracks which tickets actually improved efficiency. Smarter every week.

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cogny --tickets

read + write

Cogny creates tickets AND executes the approved ones through the MCP. Each insight becomes one ticket — here are the kinds Cogny creates from Google Ads:

Negative-keyword ticketSearch terms burning spend with zero conversions — proposes adding them as negatives.

Budget-shift ticketMove spend from one campaign or ad group to another based on conversion outcomes.

Pause-keyword ticketHigh-spend keywords with low conversion rate — proposes pausing or lowering bid.

ExecutionCogny can pause/resume campaigns + ad groups + keywords, update budgets, add negative keywords and archive ad sets through the Google Ads MCP after approval. Cogny does not write ad copy or modify creatives.

LearnsEach approved budget shift teaches Cogny which campaigns actually convert for your business — so future tickets target the levers that work, and last quarter's favorite campaign stops getting protected by default.

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cogny --reads

DATA

The reports Cogny pulls on schedule for Google Ads insights

Google AdsCampaigns, Ad groups, Keywords

GA4Conversion + funnel data

Search ConsoleOrganic overlap

Cogny memoryOrg context across weeks

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cogny --book

DEMO

Tell us your use case. Then book a 15-min Cloud demo.

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cogny --faq

ASK

The questions we usually get on the demo call

Does Cogny replace Google Ads?

No. Cogny connects to Google Ads and adds an AI analyst on top — you keep using Google Ads for everything you do today.

Does Cogny make changes automatically?

No — Cogny creates a ticket for every proposed action, you approve in tickets, then Cogny executes the approved ticket through the Google Ads MCP. Nothing ships without you signing off.

Does Cogny write copy or creative?

No. Cogny does not write ad copy, email bodies, post content, image creative or rewrite existing copy. Cogny’s execution is limited to structural changes — segments, tags, metadata, internal links, redirects, scheduling assets you’ve already drafted, status changes (pause/resume/archive), and code-level PRs via Cogny Code.

Does Cogny actually get smarter over time?

Yes. Every approval and rejection is a signal. Cogny tracks the outcome of each executed ticket (did the deal close, did the ranking recover, did the segment lift revenue) and tunes its proposals to your business — so noisy or irrelevant tickets fall off and the high-signal ones become the default.

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