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    resources

    resources.

    Free templates, checklists, calculators and reports. Use them by hand, or hand them to your own AI.

    01

    Templates

    Ready-to-use templates for marketing reports and dashboards.

    1. Google Ads Performance Report TemplateA comprehensive, ready-to-use Google Ads performance report template that helps you analyze campaign effectiveness, identify optimization opportunities, and communicate results to stakeholders.
    02

    Checklists

    Checklists to audit and fix your marketing setup.

    1. GA4 Implementation Checklist (2026): 58 ChecksA complete, step-by-step checklist for implementing Google Analytics 4 correctly from day one. Ensure accurate tracking, proper configuration, and reliable reporting.
    2. Marketing Data Audit Checklist - 50 PointsA comprehensive 50-point checklist to audit your marketing data infrastructure, identify quality issues, and ensure accurate reporting across all channels.
    02

    Calculators

    ROI, CAC and other marketing metrics, worked out.

    1. CAC Payback Period CalculatorCalculate how long it takes to recover customer acquisition costs. Essential metrics for SaaS, subscription businesses, and any company with recurring revenue.
    2. Marketing ROI CalculatorCalculate and understand your marketing return on investment with precision. Interactive calculator with formulas, benchmarks, and actionable insights to optimize your marketing spend.
    01

    Reports

    Longer reports and analysis frameworks.

    1. AI Readiness Assessment for Marketing TeamsEvaluate your marketing team's readiness for AI adoption. Comprehensive assessment covering data infrastructure, skills, processes, and tools to identify gaps and create an AI implementation roadmap.