integrations HubSpot
Your Monday pipeline memo, written before standup.
Cogny connects to HubSpot through HubSpot's own MCP server, from your own AI or the Cogny app. Whatever it changes, there or anywhere else in your stack, is measured and gets a verdict.
what it can touch.
HubSpot runs its own MCP server, so the exact tools appear in your AI once it is connected. How it connects.
what it reads.
- HubSpot CRMDeals, Activities, Owners
- Ad platformsGoogle + Meta + LinkedIn — spend signals
- GA4Site usage
Read side by side, so a change in HubSpot can be judged by what moved somewhere else.
what it proposes.
- Stale-dealWhen a deal sits untouched past your sales-cycle norm — proposes the AE follow-up.
- Stage drop-offWhen a stage's conversion rate falls vs your rolling baseline — proposes a check-in with the owner.
- Pipeline-coverageWhen forward-quarter coverage drops below your target ratio — proposes the campaigns to pull on.
what it replaces.
How a HubSpot review is done by hand today:
- Open HubSpot. Filter Deals by stage and last-7-days.
- Export to CSV.
- Read it line by line.
- Spot stale deals. Paste into a doc.
- Write the standup memo.
- Forward action items to each AE one by one.
With Cogny you ask once, approve one change, and get a verdict three days later (seven for pages, posts and products).
then a verdict.
- You ask, or a Loop runs on schedule.
- Cogny proposes one change.
- You approve. It ships in HubSpot.
- Three days on, seven for pages, posts and products, it is measured.
- worked
- partial
- didn't work
- inconclusive
Misses stay on the record. Every plan, Free included.
questions.
Does Cogny replace HubSpot?
No. You keep HubSpot. Cogny connects to it over MCP and works on top of it.
Does it change anything without asking?
From your own AI client, that client asks before a write. In the Cogny app, write tools ask first by default, set per tool. Any tool can be blocked in Settings → Integrations, and every write is logged with the tool, time and result.
How do I know a change worked?
A launch (a new campaign, ad or similar) becomes a measured ticket on its own, from your own AI or the Cogny app; for other changes your AI offers to register them. Three days later (seven for pages, posts and products) the ticket is measured in your connected data and closed as worked, partial, didn't work or inconclusive.
Which plan do I need?
Any. Free includes 15 MCP calls a month, no card. Solo is $9/mo with MCP unmetered under fair use. Cloud, $499/mo, adds a team workspace, scheduled reports and generated tickets.
Which AI clients can use it?
Claude (Claude Code or a Claude.ai connector), ChatGPT, Cursor and Codex, or the Cogny app. In Claude Code it is one line: claude mcp add --transport http cogny https://app.cogny.com/mcp, then authorise in the browser and connect HubSpot in Cogny.
Can it run every week on its own?
Yes. On Solo, Cogny AI and Cogny Pro, a finished chat can become a Loop that reruns on a schedule, and each run is its own measured ticket. Cloud adds scheduled reports and automations for a team.
What can't it do in HubSpot?
The tools come from HubSpot's own server; your AI sees the exact list once it is connected.
pair it with.
see a HubSpot demo on your data.
For teams on Cloud. Tell us what you want done in HubSpot; we come to the call with it running on your data.
On your own? Start free, no card.