Meta Ads Is Live in Cogny: Facebook & Instagram, Finally
Meta Ads Is Live in Cogny: Facebook & Instagram, Finally
This is the one people kept asking for.
Of every channel on the Cogny roadmap, Meta Ads — Facebook and Instagram — was the most-requested by a wide margin. The backend has been ready for a while; what was missing was the connect button. As of today it's there. Meta Ads is a live, OAuth-connected MCP integration, available to every workspace in Settings → Cogny Managed MCPs.
That makes it the fifth live paid-social channel in Cogny, alongside LinkedIn, Reddit, TikTok and X.
TL;DR
- Meta Ads is live now. Connect Facebook & Instagram from your warehouse Settings → Cogny Managed MCPs — two clicks, OAuth handled, no developer app or API key.
- It joins LinkedIn, Reddit, TikTok and X as the fifth live paid-social channel.
- Claude can read campaign, ad-set and ad-level performance, break insights down by age, gender, platform and placement, and inspect custom audiences, lookalikes and pixels — all through the same
app.cogny.com/mcpendpoint. - Mutations (creating campaigns, ad sets and ads, adjusting budgets, pausing) are supported too, and — like every write in Cogny — require your approval by default, with every tool call logged.
- Included in Cogny Solo ($9/mo); bring your own agent and the standard MCP tools run under fair use.
What you can do with it
Connecting Meta Ads adds the full Meta toolset to your MCP endpoint. The headline capabilities:
| Area | What Claude can do |
|---|---|
| Performance | Pull insights at account, campaign, ad-set or ad level, with breakdowns by age, gender, country, publisher platform, placement and device |
| Structure | List and read campaigns, ad sets and ads, with budgets, targeting and status |
| Audiences | Inspect custom audiences, build website-pixel and lookalike audiences, read pixels |
| Creative | Read and create ad creatives, upload images, preview live ads in the requested placement |
| Changes | Create campaigns, ad sets and ads; adjust budgets, placements and targeting; pause or activate — all behind your approval |
In plain terms: instead of tabbing between Ads Manager and a spreadsheet, you ask. "Which Meta campaigns burned budget last week with no purchases?" "Compare Instagram Reels vs Facebook Feed CPA for the spring set." "Draft a lookalike off the last 30 days of purchasers." The answers come from the raw Graph API data, not a lagging export.
Two ways in: chat or scheduled
You can drive Meta Ads interactively from any MCP client, or let it run on a schedule. The meta-ads-optimization template is already in the role-based template library — point a scheduled prompt at it and you get a recurring Meta audit delivered automatically, with organizational memory so it doesn't repeat last week's findings.
It also stacks with the cross-channel templates. With Google Ads, GA4 and now Meta all live, cross-channel-performance can reconcile spend and attribution across paid search and paid social in one pass.
How to connect it
- Open your warehouse Settings → Cogny Managed MCPs.
- Click Connect on the Meta Ads card.
- Authorize Facebook & Instagram ad access. Cogny handles the OAuth handshake — no Meta developer app, no manually-minted token.
- Choose which ad accounts Cogny may read. Tokens are encrypted at rest and scoped to the single workspace; disconnect any time with one click.
That's it. The Meta tools appear on app.cogny.com/mcp immediately — no restart, no extra config.
On trust
Meta's API is a moving target — versions deprecate aggressively, and a self-hosted server breaks if you don't track every six-month cycle. Cogny tracks it for you. And because Meta Ads can write as well as read, the same guardrail that covers every other channel applies here: mutations require explicit approval by default, tool-level whitelists gate what an agent can touch without you, and every call is logged.
Long-awaited, now live. If Facebook and Instagram are where your budget goes, this is the connector that lets your agent actually work it. Connect it from your Cogny dashboard and ask your first question.