Over 100 Million Search Impressions. Every Month. Across Our Customer Base.
We like to build first and talk about it later.
But every now and then, we pause, look at the numbers, and think: huh, that's actually a lot of data flowing through here.
This week we ran a quick audit across our infrastructure — a script that checks every customer's BigQuery project for Search Console data. We wanted a sense of scale. What we found was a number that made us do a double-take.
The Numbers
Across our customer base, Cogny currently monitors:
- Over 130 million search impressions per month
- Millions of clicks tracked and analyzed
- More than 1.5 million unique search queries feeding into our AI analysis
That's not synthetic data. That's not a benchmark. That's real search traffic from real companies, flowing through Cogny's pipelines every single month.
What This Actually Means
Every one of those impressions is a data point our AI agents can reason about. When a Cogny report tells you "your brand visibility dropped 12% in non-brand queries this week," it's not guessing — it's working from the same raw Search Console data that Google serves you, cross-referenced with your ad spend, your GA4 sessions, and your business context.
How We Got Here
We didn't set out to build a "search monitoring platform." We built a data warehouse that connects to everything — BigQuery, Google Ads, Meta, GA4, Search Console, and more. Then we built AI agents that can query all of it in real time.
Search Console just happens to be one of the most universally connected data sources. Nearly every company doing any kind of digital marketing has it. So as our customer base grew, the Search Console data grew with it.
Today, about a third of our customers have active Search Console integrations. Some are smaller sites with a few thousand impressions a month. Others are well-known brands processing tens of millions. The beauty of the platform is that the same AI agents work for all of them — the analysis just scales with the data.
Why We're Sharing This
We're not trying to flex. But if you're evaluating whether Cogny can handle your data at scale — yes. The infrastructure is already there. The pipelines are already running. And the AI agents are already making sense of datasets that would take a human analyst weeks to parse.
If you're sitting on Search Console data and not doing much with it beyond checking rankings once a month, there's a lot more signal in there than you think. Our agents find it every day.
Curious what Cogny could find in your search data? Get in touch — we'll show you in your first session.