Passionfroot Is Live in Cogny: Creator Sponsorship Results and Spend for Your Agent
If you buy newsletter slots, YouTube integrations and creator posts through Passionfroot, your agent can now see them. Passionfroot is a live MCP integration in Cogny: every sponsored placement with its date, link, reported views and engagement, and price, the collaborations and campaigns behind them, the creators you work with, and your inbox with them.
Connecting takes one Partner API key from your Passionfroot workspace. No app to install and no OAuth screen.
TL;DR
- Live now, included from Cogny Solo ($9/mo).
- 14 tools: 9 reads and 5 writes.
- Spend and results in one call:
get_sponsorship_summaryadds up placements, spend, views and engagement for any date range, and works out CPM and cost per engagement, by creator, platform, campaign or month. - Honest numbers: a placement with no stats reported yet is counted as unmeasured, not as zero, so it doesn't make a creator look cheaper or worse than they are.
- Writes are ask-first: send a first inquiry to a creator, reply in a conversation, mark it read, and accept or reject a creator's proposal.
What you can do with it
| Area | Reads | Writes (ask-first) |
|---|---|---|
| Results & spend | Spend, placements, views, likes, comments, shares, engagement rate, CPM and cost per engagement per creator, platform, campaign or month | — |
| Placements | Every placement with date, status, platform, post type, link, reported metrics and price, filterable by date, status, collaboration or when its metrics last changed | — |
| Collaborations | Sponsorship deals with status (pending, confirmed, cancelled), price and campaign budget | Accept or reject a creator's proposal |
| Creators | Creators you've worked with, your private notes and labels, their channels with reach, views and engagement | Send a first inquiry, optionally for a campaign |
| Conversations | Your inbox with unread state and search; each conversation's timeline with messages, proposals and posted stats | Reply; mark as read |
Questions this answers in one prompt:
- "What did we spend on creator sponsorships last quarter, and which creators had the best CPM on YouTube?"
- "Which placements from September still have no stats? Draft a message asking those creators for them."
- "Which creators are waiting for an answer, and what are their pending proposals worth?"
- "Accept Jane's proposal for the October newsletter slot."
With your other connections in the same workspace, it can set sponsorship spend next to your paid social, or look in GA4 for the traffic each placement brought on its date.
A monthly Creator Sponsorship Results loop is ready to schedule once Passionfroot is connected. It scores each creator against the median on the same platform, lists who to rebook and who to renegotiate, and drafts replies to unanswered creators. It never sends a message or decides a proposal on its own.
Writes ask first, and they reach real people
Every write waits for your approval until you choose to allow it in Settings. Each one reaches a creator, and the tools say so before you approve:
- Inquiries and messages are delivered to the creator as the Passionfroot member who created the API key.
- Accepting a proposal books a paid collaboration at the proposal's price and dates.
- Rejecting a proposal cancels that collaboration, with an optional reason the creator sees.
Accepting and rejecting are marked as hard to undo, so MCP clients flag them before they run.
How to connect it
- In your Passionfroot brand workspace, open Settings → AI agents & API.
- Create a key, pick an expiry date, and copy it. It is shown only once.
- In Cogny, open Settings → Integrations, click Connect on Passionfroot and paste the key.
The key is stored encrypted and only sees your own Passionfroot workspace. When it expires, create a new one and update the connection. If Passionfroot answers that your plan doesn't include API access, ask Passionfroot to turn it on for your workspace.
What it doesn't do yet
Campaigns can't be created or edited, there are no counter-offers, and inquiries go to creators you already know the id of. Passionfroot reports views and engagement, not clicks or sales, so tie placements to revenue with UTMs or discount codes. The full list of tools and gaps is on the Passionfroot tools page.
Connect it from your Cogny dashboard and ask what last month's sponsorships returned.