Make a Product Film or Video Ad in Cogny: From Your Website to a Finished MP4

We just made a product film for Cogny and liked it enough to build the process into the product. Every Cloud workspace can now make its own.

What you can make

A product film. Up to 90 seconds, for your site, your sales calls and your launches. It opens on your buyer's problem, follows one example from that problem to the result, and ends on one clear ask.

A video ad. Built for where it runs:

An ad gets its hook on screen in the first second, works with the sound off, keeps text clear of the platform's own buttons, and asks for one thing.

You don't start with a blank page

Open the Creative tab, choose Video studio and pick a film or an ad. That's enough to begin. Add a sentence if you want a focus, like "the spring offer, for gym owners".

Cogny starts from what it already knows about you:

• Your website, which it reads, and captures for real screens of your product.
• Brand & Context, for your colours, fonts, logos, voice and the rules you set for published content.
• Who you sell to, from your company and customer profile.

Every fact on screen comes from those sources. If Cogny needs a sample to show how your product works, it's marked as an example.

Change the words yourself

When the first version is done, every line of text appears next to the preview, frame by frame, with the moment it shows up. Change a line and it's in the preview straight away. There's no agent to wait for and nothing to re-prompt.

Ask for design changes in plain words

For anything else, use the chat beside the preview: "make the logo bigger on the end card", "slower at the start", "swap the second and third scenes". You can point at a moment on the timeline, or attach an image. The preview updates as Cogny works.

With music, cut to the beat

Films and ads come with original music, free to use wherever you run them. Scenes are cut to the beat, and the track fades out with the video.

From your own AI too

Your own agent can do all of this over MCP. create_video with style studio and kind product_film or ad makes the video, get_video_text and set_video_text read and change the words directly, and revise_video asks for a design change.

What it costs

The studio is part of Cloud. It's charged by usage from your credits: a 15 second ad uses about 24-32 credits and a 60 second film about 51-68. A design change uses about 10-20 and a render 1. The studio shows the estimate and your balance before you start, and what each film has used so far. It won't start a film your credits can't cover. Editing the words uses no agent and no credits. Rendered videos are saved to your Creative library, ready to download or use in an ad.

Open the Creative tab to make your first one, or see what's on Cloud.