Looking for an Improvado alternative for solo founders + small teams?

    Improvado is enterprise marketing data aggregation — 1,000+ connectors, sales-led pricing, weeks of implementation. Cogny is the same kind of answer at $9/mo Solo, self-serve, called directly from your AI coding agent.

    ❯ install the skillcompare plans →
    ❯

    cogny --improvado

    WHAT

    Improvado is an enterprise marketing data aggregation platform with 1,000+ source connectors, unified data modeling, and (as of 2026) a native MCP server.

    Enterprise Scale1,000+ connectors across marketing, sales, and finance. Built for orgs with many sources to unify.
    Implementation-LedDedicated CSM, custom data modeling, managed services. Typical sales cycle then weeks of setup.
    Sales-Led PricingNo public pricing; custom annual contracts typically $1k+/mo. Best fit when budget isn't the constraint.
    ❯

    cogny --compare

    TABLE

    Cogny vs. Improvado — feature-by-feature

    FeatureCognyImprovado
    Target userSolo founders + small/mid teamsMid-market + enterprise marketing teams
    Entry price✓$9/mo Solo · 15 free calls✗Custom pricing, typically $1k+/mo enterprise
    Pricing transparency✓Public — $9 / $499✗Sales-driven, not on the website
    Source connectors✓~15 marketing-focused✓1,000+ across marketing, sales, finance
    Setup time✓Minutes✗Weeks (implementation services)
    Sales cycle to start✓None — self-serve✗Sales call required for pricing
    Warehouse required✓No✗Optional but typical
    Primary interface✓AI coding agent (MCP-native)✗BI tool, dashboards, MCP server (added 2026)
    Pre-built marketing skills✓Yes — SEO audit, CTR fixes, GEO tracking✗Custom — built per implementation
    Best for enterprise data team✓Cloud tier; warehouse is optional✓Designed for the enterprise data layer
    CSM / implementation support✓Self-serve + docs✓Dedicated CSM included
    Free starting tier✓15 calls/mo✗Free trial only
    ❯

    cogny --use-cases

    DEEP

    Common marketing analytics questions — with each tool

    Cross-channel marketing performance for a solo founder
    With Improvado
    1. 1.Sales call with Improvado AE to scope use case
    2. 2.Annual contract proposal (typically $1k+/mo)
    3. 3.Implementation kickoff: identify sources, accounts, KPIs
    4. 4.Connect ad platforms + CRM via Improvado portal
    5. 5.Wait for first daily sync
    6. 6.Train your team on Improvado UI / dashboards / MCP
    7. 7.Then start answering questions
    Time: 2–6 weeks
    Skills: Procurement, light data ops, vendor management
    With Cogny
    1. ✓Install the Cogny skill in your AI coding agent
    2. ✓CLI signs you up using your git email
    3. ✓Connect Google Ads + Meta + GA4 via OAuth
    4. ✓Ask the agent: "how did each channel perform this week?"
    Time: 15 minutes
    Skills: None — just install and ask
    Attribute Stripe revenue to ad campaigns
    With Improvado
    1. 1.Add Stripe as a custom source if Improvado doesn't already cover it
    2. 2.Model the join inside Improvado's data layer or push to your warehouse
    3. 3.Pick attribution model (likely needs analyst input)
    4. 4.Build dashboard / MCP query
    Time: 1–2 weeks
    Skills: Data analyst or implementation specialist
    With Cogny
    1. ✓Connect Stripe + Google Ads + Meta via OAuth
    2. ✓Ask: "which campaigns drove last month's Stripe revenue?"
    3. ✓Agent writes the join in-session
    Time: Same day
    Skills: None
    "Why did our LinkedIn CPL spike last week?"
    With Improvado
    1. 1.Open Improvado dashboard or query the MCP
    2. 2.Filter by date range, channel, campaign
    3. 3.Cross-reference with ad-platform change history
    4. 4.Possibly file an ad-hoc analyst request
    Time: 20–60 minutes
    Skills: Dashboard fluency or analyst on call
    With Cogny
    1. ✓Ask the agent in plain English
    2. ✓Agent reasons over live LinkedIn Ads MCP data + finds the cause
    3. ✓Follow-up questions stay in the chat
    Time: Under 5 minutes
    Skills: None
    Weekly cross-channel digest emailed to the team
    With Improvado
    1. 1.Build report template in Improvado
    2. 2.Schedule delivery
    3. 3.Iterate when the team wants different cuts
    Time: 1–3 days setup
    Skills: BI tool fluency
    With Cogny
    1. ✓Schedule a Cogny "Skill" — weekly cross-channel digest
    2. ✓Email lands automatically with prioritized findings
    Time: 5 minutes
    Skills: None
    1,000+ source connectors
    With Improvado
    1. 1.Use Improvado's ~1,000 connectors out of the box
    2. 2.Land everything in unified data layer
    3. 3.Query via Improvado MCP or your BI tool
    Time: Built-in
    Skills: Implementation team
    With Cogny
    1. ✓Cogny has ~15 marketing-focused connectors (the high-value ones)
    2. ✓For long-tail sources, use a community MCP or fall back to BigQuery
    Time: N/A — different model
    Skills: N/A
    ❯

    cogny --which

    FIT
    Choose Improvado if...
    ✓You have a mid-market or enterprise marketing team with multiple analysts
    ✓You need 100+ marketing/sales/finance sources unified, not just the high-value ones
    ✓You want a dedicated CSM and implementation services
    ✓You're already operating a warehouse + BI stack and want a managed ETL layer
    ✓Budget is not the constraint — outcomes and reliability are
    Choose Cogny if...
    ✓You're a solo founder or small team and a sales-led purchase is a non-starter
    ✓Your AI coding agent (Claude Code, Codex, Cursor) is your primary analytics surface
    ✓You want answers in natural language, not in a BI dashboard
    ✓You'd rather start at $9/mo than negotiate a $1k+ annual contract
    ✓You value pre-built marketing skills and same-day setup over enterprise breadth

    ❯ get started

    Install the skill. No sales call required.