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    cogny vs improvado · an improvado alternative

    improvado collects the data. cogny ships the change.

    Improvado unifies marketing data at enterprise scale: 1,000+ sources, an AI agent and an MCP server, with professional services on its larger plans. Cogny is for the small team that wants the next change shipped and measured: 72 integrations, read and write, self-serve from $0.

    Book a demoStart free: 15 MCP calls a month

    cogny vs improvado, side by side.

    Cogny compared with Improvado. "Fits better" marks the side that is stronger on that line.
    QuestionCognyImprovado
    Built forFounders, small teams, agencies (a workspace per client) and growth teams on CloudMid-market and enterprise marketing and data teams1
    Sources72 integrations with read and write tools; any remote MCP server can be added by URL1,000+ data sources across marketing, sales and finance1fits better
    Entry priceFree $0, Solo $9/mo, Cogny AI $18, Cogny Pro $90, Cloud $499. Every price on the websitefits betterFree Limited $0, MCP Only $100/mo; Advanced and Enterprise quoted after a demo1
    Getting startedSelf-serve: one install line, then authorise in the browserfits betterSelf-serve on the free and MCP plans; larger plans start with a demo1
    Ask in plain EnglishFrom Claude, ChatGPT, Cursor, Codex or the Cogny appThrough Improvado's AI Agent or its MCP server1
    Ships the changeWrites to the tools: budgets, bids, keywords, posts, pages. Your AI client or the Cogny app asks before a writefits betterIts plans are described around unifying and analysing data1
    Measures the changeLaunches become measured tickets automatically; other changes your AI offers to register. Measured after 3 days (ads) or 7 (content, SEO), closed with a verdictfits betterNot listed as a feature on its pricing page1
    ServicesSelf-serve with docs; Cloud adds priority and email supportProfessional services on Advanced and Enterprise1fits better

    fits better marks the stronger side of a line. No mark: a difference, not an edge. Numbers refer to the sources at the end of the page.

    what improvado is.

    Improvado is a marketing data platform. It pulls data from more than a thousand sources across marketing, sales and finance into one model, and lets you ask questions of it through its AI Agent, its MCP server or your BI tool.

    It has a free plan and an MCP-only plan; the Advanced and Enterprise plans are quoted after a demo and include professional services. It is built for organisations with many sources to unify and a team to run reporting on top.

    Cogny starts from a different end. It connects to the tools you change things in, finds one concrete next step, ships it once you approve, and comes back to measure whether it worked.

    when to pick which.

    Pick Improvado if

    1. You need hundreds of sources unified, including sales and finance, not only the marketing tools.
    2. You want professional services to model and maintain your data.
    3. Your analysts already work in a BI stack and want a managed data layer under it.
    4. Your main job is reporting across many sources, not shipping changes in them.

    Pick Cogny if

    1. You want the next change shipped, not only found.
    2. You want changes measured and closed with a verdict, misses included.
    3. You work from Claude, ChatGPT, Cursor or Codex, and want your marketing tools there too.
    4. You'd rather start at $0 or $9 than book a demo.
    5. You're an agency: one workspace per client, the same measured loop in each.

    same question, two ways.

    Common marketing questions, and what each path asks of you.

    1. How did each channel perform this week?

      With Improvado

      1. Connect your ad, analytics and CRM sources
      2. On the larger plans, scope the data model with Improvado's team
      3. Ask the AI Agent or open the dashboard

      Needs Source setup; a data model for larger plans

      With Cogny

      1. Run the install line and authorise in the browser
      2. Connect Google Ads, Meta Ads and GA4
      3. Ask your AI how each channel did
      4. Get one concrete next step to approve

      Needs An AI client you already use, or the Cogny app

    2. Why did our LinkedIn cost per lead jump last week?

      With Improvado

      1. Ask the AI Agent or filter the dashboard by date, channel and campaign
      2. Check LinkedIn's own change history for what moved
      3. Make the change in LinkedIn Campaign Manager

      Needs Someone to act on the answer

      With Cogny

      1. Ask in plain English
      2. Cogny reads LinkedIn Ads live and proposes a fix
      3. You approve; it ships in LinkedIn Ads
      4. Three days later, a verdict

      Needs Your approval

    3. A weekly cross-channel review

      With Improvado

      1. Build the report or dashboard
      2. Schedule delivery
      3. Rework it when the team wants new cuts

      Needs Report-building time

      With Cogny

      1. Run the review once in a chat
      2. Turn the chat into a Loop that runs weekly (Solo, Cogny AI, Cogny Pro)
      3. On Cloud, scheduled reports from 70+ templates
      4. Each run's changes are measured tickets

      Needs One finished chat

    4. A long-tail source

      With Improvado

      1. Likely already among its 1,000+ sources

      Needs Nothing extra

      With Cogny

      1. Check the 72 integrations
      2. Or add any remote MCP server by URL
      3. Or ask Cogny to research building the connector

      Needs A remote MCP server, or a request

    what cogny adds.

    Every measured change gets a verdict: worked, partial, didn't work or inconclusive. Misses included.

    1. experiment across your whole stack.

      Change it in one tool, measure it in the data of another. Ads, analytics, search, email, CRM, site and code: 72 integrations, read and write.

    2. from raw data to a shipped change.

      A question, one concrete next step, your approval, shipped in the tool. Minutes, not an analyst queue.

    3. run it from your own AI.

      Claude, ChatGPT, Cursor, Codex or the Cogny app. Cogny keeps the ledger: every write logged, launches turned into measured tickets, the good loops run again.

    Six months of measured outcomes, misses included: the truth ledger

    see it on your own data.

    Book a demoCompare plans

    1 Improvado details are from improvado.io/pricing, checked 14 October 2026. Plans change; check their site before you decide.