Cogny vs Epiminds Lucy
Epiminds (Lucy) review: pricing and alternatives
Epiminds' Lucy coordinates 20+ marketing agents, works in Slack and email, and is aimed at agencies. Pricing is not published. What Epiminds' own site says, how it compares with Cogny, and who should choose which.
Last updated: October 15, 2026. We have not used Lucy ourselves. Every fact about Epiminds below comes from Epiminds' own site or the press coverage of its seed round, linked at the bottom, as of 2026-10-15. If something is out of date, tell us and we will fix it.
Short answer: Epiminds is an agency-focused, multi-agent platform you talk to in Slack or email. Cogny connects your own AI (Claude, ChatGPT, Cursor, Codex) or its app to the marketing tools you already use, ships the change you approve, and measures it with a verdict. If you run an agency and want a team of agents inside one product, look at Epiminds. If you want your own AI to act on your stack and keep a measured record, look at Cogny.
What Epiminds does
Epiminds calls itself "the operating system for marketing". Its AI assistant, Lucy, "coordinates 20+ autonomous agents" across data, creative and strategy. Per its site, Lucy can analyse performance data, take actions such as adjusting budgets and optimising ads across platforms, and run recurring tasks in the background. You can chat with Lucy in Slack or email her. The site speaks to agencies managing clients, and lists integrations by category: channels, CRMs, e-commerce, analytics, data warehouses and trend platforms. Source: epiminds.com.
Epiminds was founded by former Google and Spotify executives and raised a $6.6M seed round led by Lightspeed (Forbes, 14 Oct 2025; ArcticStartup).
Pricing
Epiminds does not publish pricing. As of 2026-10-15 its site offers "Request Access" and "Request Early Access" rather than a price list or a self-serve sign-up (epiminds.com), so you will need to talk to Epiminds for a quote.
Cogny's pricing is public and self-serve:
| Plan | Price | Included |
|---|---|---|
| Free | $0, no card | 15 MCP calls a month + 50 one-time chat credits |
| Solo | $9/mo | MCP unmetered under fair use; no credits included |
| Cogny AI | $18/mo | 150 credits a month |
| Cogny Pro | $90/mo | 1,500 credits a month |
| Cloud | $499/mo | 5,000 credits a month, team workspace |
Every change is recorded on every plan; Solo measures 3 a month, while Cogny AI and Cogny Pro measure every change and include monthly credits. There is no free trial on paid plans.
Epiminds vs Cogny
| Epiminds (Lucy) | Cogny | |
|---|---|---|
| What it is | A coordinator, Lucy, over 20+ agents inside Epiminds | Your own AI or the Cogny app, connected over MCP to your marketing tools |
| Where you work | Slack, email, web app | Claude, ChatGPT, Cursor, Codex, or the Cogny app |
| Built for | Agencies managing clients (per its site) | Founders, in-house marketers and teams; agencies run one workspace per client |
| Integrations | Listed by category on its site | About 70, each with its tools published at /integrations/tools |
| Makes changes | Yes, per its site: adjusting budgets, optimising ads | Yes: read and write tools, every write logged with who authorised it |
| Measures each change | Not described on its site | Every shipped change is a ticket, measured 3 days later (ads) or 7 (content and SEO) and closed as worked, partial, didn't work or inconclusive |
| Pricing | Not published | Public, from $0 |
| Access | Request (early) access | Self-serve sign-up, Free plan |
Agents inside a product, or your own AI on your stack
Lucy's agents run inside Epiminds. You get the agents Epiminds has built, on the sources it has integrated. Cogny takes the other route: it handles sign-in, tokens and APIs for each platform and exposes them as one MCP endpoint, so whichever AI you already use can read and change your tools. When you switch AI clients, your Cogny connections come with you.
Cross-source questions
Questions that span tools, such as the real cost per lead when Meta reports fewer leads than your CRM, need data from both sides. In Cogny your AI can pull Meta Ads spend and HubSpot contacts in the same conversation; on Cloud you can also join them in the included BigQuery warehouse. We wrote up the method in Meta says 40 leads, HubSpot says 65.
Approvals and the record
From your own AI over MCP, your AI client asks before each write. Cogny does not hold the write for a second approval, but logs every write with the tool, time, result and who authorised it, and any tool can be blocked. In the Cogny app, write tools ask first by default. Launches, and budget, bid, status, keyword and targeting changes made through Cogny, become measured tickets on their own; for other changes your AI offers to register them.
Who should choose which
- Choose Epiminds if you are an agency and want a coordinated set of agents that you brief in Slack or email, and you are fine with requesting access and negotiating a price.
- Choose Cogny if you already use Claude, ChatGPT, Cursor or Codex and want it to act on your marketing tools, with a public price you can start on today.
- Choose Cogny if you want every change graded afterwards, misses included, rather than a report of what was done.
- Agencies on Cogny run one workspace per client, with the same loop in each. Solo, Cogny AI and Cogny Pro are single-seat; a team that shares client workspaces needs Cloud.
FAQ
Q: Is Epiminds Lucy available to buy today?
Its site offers "Request Access" and "Request Early Access" rather than self-serve sign-up or a price list. Check epiminds.com for the current status.
Q: Does Cogny make changes on ad platforms like Lucy does?
Yes. Cogny has write tools for Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, X Ads and others: pausing ads, changing budgets, creating campaigns. Your AI client asks before each write, and Cogny logs it.
Q: Can Cogny combine Meta Ads data with HubSpot?
Yes. Both are live connections, so your AI can pull Meta insights and HubSpot contacts in one conversation. Walkthrough: calculating real cost per lead.
Q: Which has more integrations?
Cogny publishes every integration and every tool at /integrations/tools. Epiminds lists integration categories rather than a full list on its site, so ask Epiminds for the current list before you compare.
Q: Is Cogny an Epiminds alternative for agencies?
For agencies whose value is analysis, strategy and measured changes, yes: one workspace per client, the same loop in each, and a share card for each win. There is no multi-client dashboard. For agencies that want an orchestrated set of agents inside one product, Epiminds is aimed more directly at them.
Sources
- Epiminds (product site, read 2026-10-15)
- Forbes: Epiminds Raises $6.6 Million For AI Marketing Agents (14 Oct 2025)
- ArcticStartup: Former Google and Spotify execs launch Epiminds (14 Oct 2025)
See also:
- Meta says 40 leads, HubSpot says 65: real cost per lead
- Epiminds Lucy: what's publicly known, pricing and alternatives
- Hiring a growth agency vs AI automation
- Managed vs self-hosted MCP servers
About this comparison: Written by the Cogny team. We build the product described above and use it on our own marketing. We have not used Epiminds Lucy; the Epiminds column is compiled from the public sources listed above. Corrections welcome.