Optmyzr vs Adzooma vs AI agents for Google Ads (2026)
Optmyzr and Adzooma automate Google Ads with rules, alerts and recommendations. An AI agent reads the account, decides the next change and explains it. What each one's own pages say, how they differ, and how to know whether an automated change worked.
Every fact about a competitor below comes from that company's own public pages, linked, as of 2026-10-15. Plans change; check the linked page before you buy.
What is the best way to automate Google Ads in 2026?
Automate the repeatable parts with rules you trust, and use an AI agent for the decisions rules can't write: which campaign to cut, which search terms to exclude, where budget should move. Whatever you automate, measure each change against the period before it. Cogny lets Claude, ChatGPT or its own agent change Google Ads after you approve, then reads the result three days later and records a verdict.
Rule-based tools or an AI agent: what is the difference?
Tools like Optmyzr run rules you configure, and Adzooma surfaces opportunities and alerts for you to act on. An AI agent reads the account, decides the next change, and explains it. Cogny lets Claude, ChatGPT or its own agent change Google Ads (budgets, bids, keywords, negatives, ads) after you approve, then measures each change three days later and closes it as worked, partial, didn't work or inconclusive.
Can an AI agent and Optmyzr work together?
Yes. Optmyzr's pricing page lists MCP access for Claude, ChatGPT and other AI tools on every plan, so an AI agent can already read from it. You can also keep Optmyzr's rules for routine bid and budget hygiene and connect Cogny for the changes an agent proposes. Change one thing per campaign at a time, so each tool's changes can be measured apart.
How do I know if an automated change worked?
Compare equal periods before and after the change for the campaign and for the account: conversions, cost per conversion, conversion value and impression share lost to budget. When the change is made through Cogny, a budget, bid, status, keyword or targeting change becomes a ticket on its own. Three days later Cogny reads the result in Google Ads and closes it as worked, partial, didn't work or inconclusive.
At a glance
| Optmyzr | Adzooma | Cogny | |
|---|---|---|---|
| Approach | Rule engine, optimizations and insights, plus an AI assistant | Opportunities, alerts and performance reports | AI agent that proposes, ships after approval, and measures |
| Ad platforms | Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, LinkedIn Ads, Yahoo! Japan Ads | Google, Microsoft and Facebook Ads | Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads and more (full list) |
| AI / MCP | "Optmyzr MCP Access (Claude, ChatGPT, and other AI tools)" on every plan; "AI Sidekick Assistant" | "AI-powered insights"; an Ad Copy Optimiser that uses AI | MCP server for Claude, ChatGPT, Cursor and Codex, plus the Cogny app |
| Measures each change afterwards | Not stated on its pricing page | Not stated on its pricing page | Yes, 3 days for ads, with a verdict; misses stay on the record |
| Pricing | Essentials, Premium, Enterprise; 14-day free trial, no card | Free $0; Silver $69/mo; Gold $179/mo | Free $0; Solo $9/mo; Cogny AI $18/mo; Cogny Pro $90/mo; Cloud $499/mo |
Sources, as of 2026-10-15: Optmyzr pricing, Adzooma pricing.
Choose by job
- Choose Optmyzr if you manage many Google Ads accounts, want rules you define to run on a schedule, and cover Amazon or Microsoft Ads as well.
- Choose Adzooma if you want a free or low-cost way to see opportunities and alerts for Google, Microsoft and Facebook Ads.
- Choose Cogny if you want your own AI to decide and make the change, and want each change measured and graded afterwards.
- Use a rules tool and Cogny together if your rules handle routine hygiene and you want an agent, with a measured record, for everything else.
How to let your AI manage Google Ads with Cogny
- Add Cogny to your AI. In Claude Code:
claude mcp add --transport http cogny https://app.cogny.com/mcp, then authorise in the browser. Claude.ai, ChatGPT, Cursor and Codex work too. - Connect Google Ads in Cogny with Google's own sign-in.
- Ask where spend is wasted. Your AI reads campaigns, keywords and search terms and proposes one change.
- Approve it in your AI client. Cogny ships it and logs who authorised it.
- Three days later, read the verdict on the ticket board: worked, partial, didn't work or inconclusive.
Frequently asked questions
Will an AI agent change my bids without asking?
From your own AI over MCP, your AI client asks before each write. Cogny does not hold it for a second approval, but logs every write, and any tool can be blocked. In the Cogny app, write tools ask first by default.
Can Cogny run rules on a schedule like Optmyzr?
Cogny runs Loops: a finished chat repeated on a schedule, on Solo, Cogny AI and Cogny Pro. Cloud adds scheduled reports and automations. It is not a rule engine with thresholds you configure line by line.
What does Cogny cost?
Free is $0 with 15 MCP calls a month and 50 one-time chat credits, no card. Solo is $9 a month with MCP unmetered under fair use. Cogny AI is $18 (150 credits a month), Cogny Pro $90 (1,500), and Cloud $499 (5,000) for teams. There is no trial on paid plans.
Related: Did your Google Ads budget or bid change work? · Google Ads automation with Cogny · Connect Claude Code to Google Ads