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    seobeginner5 minutes
    April 23, 2026

    SEO MCP Server: Run AI-Powered SEO Audits With Claude and Your Real Data

    Connect Google Search Console and Bing Webmaster Tools to Claude via MCP. Run technical audits, track rankings, find cannibalization, monitor AI citations, and optimize CTR — all from real data.

    TL;DR

    Cogny gives you a managed MCP server that connects Claude to Google Search Console and Bing Webmaster Tools. No API keys, no GCP project, no self-hosting. Sign up, connect your properties, and start running SEO audits with AI in under 5 minutes.

    What you get:

    • Up to 16 months of Search Console data — queries, pages, positions, CTR, devices, countries
    • AI citation tracking via Bing Webmaster Tools (GEO monitoring)
    • One MCP endpoint at app.cogny.com/mcp — works with Claude Code, Claude Desktop, Cursor, and more
    • 10+ ready-to-use SEO prompt templates below

    $9/mo Solo plan. 7-day free trial. No credit card required.

    Why SEO Professionals Need an MCP Server

    SEO tools give you dashboards. An MCP server gives Claude direct access to your data, so you can ask questions in plain language and get answers grounded in real numbers.

    Without MCP, your workflow looks like this: export CSV from Search Console, paste into a spreadsheet, manually scan for patterns, repeat next week. With MCP, you tell Claude what to look for and it queries the data directly.

    The difference matters most for:

    • Speed. An audit that takes 2 hours in spreadsheets takes 2 minutes as a prompt.
    • Coverage. Claude can scan thousands of queries and pages in one pass. You can not.
    • Pattern detection. Position drops, cannibalization, CTR anomalies — Claude catches what you would miss scrolling through rows.
    • Repeatability. Save your prompts. Run the same analysis weekly with zero effort.

    Self-hosting an MCP server means setting up a GCP project, enabling APIs, handling OAuth tokens, and maintaining infrastructure. Cogny handles all of it. You connect your accounts and start prompting.

    What Claude Can Do With Search Console Data

    Once Search Console is connected via MCP, Claude has access to your full search performance dataset. Here is what becomes possible.

    Technical Audits

    Claude can pull index coverage data, identify crawl errors, and flag pages with indexing issues. Ask it to cross-reference indexed pages against your sitemap to find gaps.

    Keyword Cannibalization

    Multiple pages ranking for the same query dilute your authority. Claude can group queries by URL, identify overlapping rankings, and recommend consolidation targets — across your entire site, not just the queries you remember to check.

    Position Tracking and Drop Detection

    Instead of checking rank trackers daily, ask Claude to compare this week vs last week and surface any query that dropped 3+ positions. It can also correlate drops with specific pages to help you diagnose the cause.

    Content Gap Identification

    Claude can find queries where you have impressions but no clicks (ranking too low), queries where competitors appear but you do not, and topics adjacent to your existing rankings that represent expansion opportunities.

    CTR Optimization

    Pages ranking in positions 1-5 with below-average CTR are leaving traffic on the table. Claude identifies these pages and can suggest title tag and meta description improvements based on the queries driving impressions.

    Page-Level Performance Analysis

    Ask Claude to break down any page by its full query portfolio — which queries drive traffic, which are declining, where the page ranks well but gets no clicks. Useful for content refresh prioritization.

    Multi-Property Analysis

    If you manage multiple sites or subdomains, Claude can query across all connected properties from one prompt. Compare performance, find cross-site opportunities, or run the same audit across your entire portfolio.

    GEO Monitoring With Bing Webmaster Tools

    Generative Engine Optimization (GEO) is the practice of optimizing for AI-generated search results — answers from ChatGPT, Gemini, Perplexity, and Bing Copilot.

    Cogny connects Bing Webmaster Tools via MCP, giving Claude access to:

    • AI citation data — see when and where AI engines reference your content
    • Bing search performance — queries, clicks, impressions, and positions on Bing
    • Crawl and indexing status — how Bing sees your site

    This matters because Bing's index feeds several AI systems. If your content is well-indexed and cited in Bing, it is more likely to appear in AI-generated answers across platforms.

    Combine Search Console (Google organic) with Bing Webmaster Tools (Bing organic + AI citations) for a complete view of your search visibility — traditional and generative.

    For a deeper dive into GEO strategy, see What Is GEO and Why It Matters in 2026.

    Setup in 3 Steps

    Step 1: Create a Cogny Account

    Go to cogny.com and sign up for the Solo plan. The 7-day free trial starts immediately — no credit card required.

    Step 2: Connect Your Search Properties

    In your Cogny dashboard, connect Google Search Console and optionally Bing Webmaster Tools.

    For Search Console: sign in with Google and select which properties to connect. You get up to 16 months of historical data through the API.

    For Bing Webmaster Tools: sign in with your Microsoft account and select your sites.

    Step 3: Add to Your MCP Client

    Generate an API key in your Cogny dashboard. Then add the MCP server to your client config.

    Claude Code / Claude Desktop:

    {
  "mcpServers": {
    "cogny": {
      "type": "http",
      "url": "https://app.cogny.com/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_API_KEY"
      }
    }
  }
}

    Done. Claude now has direct access to your search data. One endpoint, all connected channels.

    For a detailed walkthrough of the Search Console connection, see Connect Claude Code to Search Console via MCP.

    SEO Prompt Library

    Copy these prompts directly into Claude. They work out of the box with the Cogny MCP server and Search Console connected.

    Ranking and Visibility

    Weekly position change report:

    "Compare my search query positions this week vs last week. Flag any query that dropped 3 or more positions. Group results by page URL and sort by impression volume."

    Page 2 quick wins:

    "Find all queries where I rank in positions 11-20 with at least 500 monthly impressions. Sort by impressions descending. These are my best opportunities to push to page 1."

    New ranking opportunities:

    "Show me queries that appeared for the first time in the last 30 days with at least 100 impressions. Group by the page that ranks for them."

    Cannibalization and Overlap

    Cannibalization audit:

    "Identify queries where more than one page on my site ranks. For each query, show all ranking URLs, their positions, clicks, and impressions. Flag cases where the wrong page ranks highest."

    URL consolidation candidates:

    "Find pages with fewer than 50 clicks in the last 3 months that share queries with higher-performing pages on the same topics. Recommend which pages to consolidate or redirect."

    CTR Optimization

    Low-CTR high-position pages:

    "Find pages ranking in positions 1-5 where CTR is below the average for that position range. List the page URL, top queries, current CTR, and expected CTR. Prioritize by impression volume."

    Title tag opportunities:

    "For my top 20 pages by impressions, show the primary query, current position, and CTR. Identify which pages have CTR more than 30% below the position average — these need title tag and meta description rewrites."

    Content Gaps

    Impression-rich zero-click queries:

    "Find queries with over 1,000 impressions and zero clicks in the last 90 days. Group by topic cluster and suggest content improvements or new pages to capture this demand."

    Declining content:

    "Compare my page-level clicks this month vs 3 months ago. Identify pages where clicks dropped more than 30%. For each, show the queries that declined most — these are content refresh priorities."

    Technical SEO

    Index coverage audit:

    "Pull my index coverage data. How many pages are indexed vs excluded? Break down excluded pages by reason. Flag any high-priority pages that are not indexed."

    Mobile vs desktop performance:

    "Compare my search performance by device type over the last 3 months. Are there pages that perform well on desktop but poorly on mobile? Flag significant gaps."

    GEO and AI Visibility

    AI citation report (requires Bing Webmaster Tools):

    "Pull my Bing Webmaster Tools data. Which of my pages are being cited in AI-generated answers? Show citation frequency, the queries that trigger citations, and any trends over the last 60 days."

    Cross-engine visibility comparison:

    "Compare my top 50 queries on Google Search Console vs Bing Webmaster Tools. Where do I rank well on Google but poorly on Bing? These gaps may affect my AI citation visibility."

    Managed vs Self-Hosted

    FeatureCogny ManagedSelf-Hosted
    Setup time5 minutes1-2 hours
    GCP / Azure projectNot neededRequired
    OAuth and token refreshAutomaticYou build and maintain
    Server hostingManagedYou host
    Search Console + Bing in one endpointYesSeparate servers
    Additional channels (LinkedIn Ads, GA4, etc.)Add with a clickBuild each integration
    Security (encryption, signed URLs, auto-revoke)Built inYou implement
    Cost$9/moFree (+ your infrastructure and time)

    For a broader comparison across all channels, see Marketing MCP Server: Connect AI to Your Channels.

    Works With Any MCP Client

    The Cogny MCP server uses standard HTTP+SSE transport. It works with:

    • Claude Code (CLI) and Claude Desktop (Mac/Windows)
    • Cursor, Windsurf, and Continue
    • Any custom application built with the MCP SDK

    Same endpoint, same config, same data — regardless of which client you prefer. See MCP documentation for full details.

    Common Questions

    Q: Do I need to install anything? No. Cogny is a remote MCP server. You add the endpoint URL to your MCP client config and it works.

    Q: How far back does Search Console data go? Up to 16 months of historical data through the API.

    Q: Can I connect multiple Search Console properties? Yes. Connect all your properties in Cogny — they are all accessible through the single MCP endpoint.

    Q: Does this work with Bing Webmaster Tools too? Yes. Connect Bing Webmaster Tools for AI citation tracking and Bing search data. Same endpoint, same API key.

    Q: What about Google Ads and GA4? Google Ads, GA4, and other channels are coming soon. When available, you connect them in Cogny and they appear as additional tools on the same MCP endpoint. No config changes needed.

    Q: Is my data secure? OAuth tokens are encrypted in Supabase Vault. All connections use signed URLs with HMAC-SHA256 and 5-minute expiry. You can revoke access anytime from Cogny or your Google/Microsoft account settings.

    Q: Can I automate these audits on a schedule? Yes. Cogny's scheduled prompts feature lets you run any of the prompts above on a recurring basis and receive results via email. Available on paid plans.

    Next Steps

    About Cogny MCP Servers

    Cogny provides managed, remote MCP servers for marketing and business platforms with built-in OAuth, token management, and enterprise-grade security. Solo plan starts at $9/mo with a 7-day free trial.

    Last Updated: April 2026

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