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    experiment across your whole stack

    stop wasting ad budget. measure every cut.

    Cogny reads spend across Google, Meta, LinkedIn and the rest, finds where money isn't turning into customers, and proposes one change at a time. You approve, it ships in the ad platform, and three days later it reads what the change did to purchases or leads.

    Start freeCloud for teams · book a demo

    or from your own AI

    claude mcp add --transport http cogny https://app.cogny.com/mcp

    what AI ad spend optimization should mean

    AI ad spend optimization is finding the budget that isn't working and moving it, with proof afterwards. The finding part is research: keywords with spend and no conversions, placements that only bring clicks, audiences that overlap across channels, campaigns that look fine on platform numbers and poor in GA4.

    Cogny does that research across every connected account at once, out of 72 integrations, and turns it into one concrete change: pause these keywords, lower this budget, exclude this audience. Nothing moves until you approve it. Then the change is made in the ad platform itself and logged as a ticket.

    Three days later Cogny compares before with after, in your analytics and your shop or CRM rather than the platform's own conversion count, and closes the ticket with a verdict. Cuts that saved money without losing customers show as worked. Cuts that cost you sales show as misses, and are on the record next to the wins.

    A cut that costs you customers is a miss, and it's written down.

    where the budget leaks

    • Waste you can't see from one tab

      Search terms, placements and audiences that drain spend every day, spread across three ad accounts.

    • Platforms grade their own homework

      Google, Meta and LinkedIn each claim the same sale. Budget follows whichever claims loudest.

    • Found in the monthly review

      By the time waste shows up in a report, it has been running for weeks.

    • No memory of what was tried

      Last quarter's cut is forgotten, so the same budget gets moved back and forth.

    how it works

    1. 01

      Connect

      Google Ads, Meta Ads, LinkedIn Ads, TikTok and Bing over OAuth, plus GA4 and your shop or CRM.

    2. 02

      Find

      Cogny reads spend against real outcomes and names the biggest leak first.

    3. 03

      Approve and ship

      One change, made in the ad platform once you say yes. Logged with who authorised it.

    4. 04

      Verdict

      Three days on, before against after in your data. Worked, partial, didn't work or inconclusive.

    spend changes, read against outcomes

    changeshipped inmeasured inresult
    Pause 14 search terms with spend and no salesshipped in Google Adsmeasured in GA4 purchases · 3 daysspend −8%, sales flatworked
    Cut Audience Network placementsshipped in Meta Adsmeasured in GA4 sign-ups · 3 daysCPA −5%partial
    Lower budget on broad prospectingshipped in LinkedIn Adsmeasured in CRM leads · 3 daysqualified leads −20%didn't work

    Example rows, not customer data.

    what you get

    • One view of spend and outcome

      Every connected ad account read against the same conversions in GA4 or your shop.

    • Waste named, with the numbers

      The search terms, placements and audiences that cost the most for the least, ranked.

    • Changes made in the platform

      Budget, bid, status and targeting changes, shipped after approval, never a CSV to upload.

    • A verdict on every cut

      Each change measured three days later and closed as worked, partial, didn't work or inconclusive.

    what it doesn't do

    • It doesn't move budget on its own. Every change is approved, in the Cogny app or in your own AI.
    • It doesn't build a multi-touch attribution model. It reads each change against the outcome in the source you already trust.
    • It doesn't watch your accounts minute by minute. It analyses when you ask, on a schedule you set, and in a daily update on paid plans.

    the record.

    Published case studies, each one linked.

    −56%cost per lead in January, with 75% more leadsGoogle Ads · January 2025Stockholm Trädgårdstjänst →80×new users in 45 days, building paid acquisition from zeroMeta Ads · 45 days, 2026AI companion app →+53%influenced pipeline at the same spend levelLinkedIn data + CRM · 2026 YTDB2B fintech →

    what it costs.

    • Free $015 MCP calls a month and 50 one-time chat credits, no card
    • Solo $9unmetered in your own AI, fair use
    • Cogny AI $18150 credits
    • Cogny Pro $901,500 credits
    • Cloud $4995,000 credits, for teams

    Per month. Solo, Cogny AI and Cogny Pro have one seat each. Every change is recorded on every plan; Solo measures 3 a month, Cogny AI and Pro measure every one and add monthly credits. Teams need Cloud. Compare plans →

    every cut, measured.

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