Cogny CLI · SEO

Bing Webmaster Tools queried from the terminal.

Pull top queries and pages, site traffic and crawl stats, backlink counts, and Bing keyword research, plus submit URLs and sitemaps for indexing — all from Bash over the Bing Webmaster Tools MCP. No Bing Webmaster UI, no hand-rolled API key plumbing.

# 1. sign up (free for 15 calls) — uses your git email
$ npx @cogny/cli init --agent claude-code

# 2. see every Bing Webmaster Tools tool
$ cogny tools list

# 3. call any tool from Bash — no MCP wiring
$ cogny tools call mcp__Bing_Webmaster_Tools__tool_get_query_stats --input '{…}'

❯ start Cogny Solo — $9/mo@cogny/cli on npm →

❯

cogny --who

TWO PATHS

You're a human

Bing’s reporting is the SEO blind spot — you rarely log into the Webmaster UI, so its keyword and crawl data goes unread. The CLI surfaces the same top-query, top-page, and crawl-issue reports as JSON you can schedule alongside your Google data. Connect Bing Webmaster Tools once in Cogny Solo and let your coding agent — or scheduled reports — do the querying for you.

❯ start Solo

You're an agent

Self-onboard with one command. The CLI issues a key, wires nothing, and exposes every Bing Webmaster Tools tool over JSON-RPC. First 15 calls are free.

$ npx @cogny/cli init --agent claude-code

❯

cogny tools call

3 EXAMPLES

Real tool names from the Bing Webmaster Tools MCP. Send --input JSON, get JSON back.

mcp__Bing_Webmaster_Tools__tool_get_query_statsRanked top search queries driving Bing traffic to the site.

$ cogny tools call mcp__Bing_Webmaster_Tools__tool_get_query_stats \
  --input '{"site_url":"https://example.com/"}'

example response

[
  {
    "Query": "running shoes",
    "Clicks": 412,
    "Impressions": 9100,
    "AvgImpressionPosition": 4.6
  },
  {
    "Query": "trail running shoes",
    "Clicks": 188,
    "Impressions": 4220,
    "AvgImpressionPosition": 6.3
  }
]

mcp__Bing_Webmaster_Tools__tool_get_related_keywordsDiscover related keywords with Bing impression volume.

$ cogny tools call mcp__Bing_Webmaster_Tools__tool_get_related_keywords \
  --input '{"query":"running shoes","country":"us","language":"en-US"}'

example response

{
  "Keywords": [
    {
      "Query": "waterproof running shoes",
      "Impressions": 14200
    },
    {
      "Query": "running shoes for flat feet",
      "Impressions": 9800
    }
  ]
}

mcp__Bing_Webmaster_Tools__tool_submit_urlSubmit a single URL for indexing by Bing.

$ cogny tools call mcp__Bing_Webmaster_Tools__tool_submit_url \
  --input '{"site_url":"https://example.com/","url":"https://example.com/blog/new-post"}'

example response

{
  "status": "success",
  "url": "https://example.com/blog/new-post"
}

❯

cogny tools list

A sample of the rest of the Bing Webmaster Tools surface. Run cogny tools list --json for every tool and its input schema.

mcp__Bing_Webmaster_Tools__tool_get_sitesmcp__Bing_Webmaster_Tools__tool_get_page_statsmcp__Bing_Webmaster_Tools__tool_get_traffic_statsmcp__Bing_Webmaster_Tools__tool_get_crawl_statsmcp__Bing_Webmaster_Tools__tool_get_crawl_issuesmcp__Bing_Webmaster_Tools__tool_get_link_countsmcp__Bing_Webmaster_Tools__tool_get_url_infomcp__Bing_Webmaster_Tools__tool_get_url_submission_quotamcp__Bing_Webmaster_Tools__tool_submit_url_batch

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cogny --faq

Is this an official Bing Webmaster Tools CLI?

No — it is the Cogny CLI calling the Bing Webmaster Tools MCP over the cogny-mcp-proxy. You connect Bing once in Cogny and then call every tool from Bash with no Webmaster API key to manage in your shell.

Can it submit URLs for indexing?

Yes. tool_submit_url submits one URL, tool_submit_url_batch submits many at once, and tool_submit_content submits a URL with its HTML for faster indexing. Check tool_get_url_submission_quota first — Bing caps daily submissions.

Do the keyword tools need a verified site?

No. tool_get_keyword and tool_get_related_keywords are account-level Bing keyword research and take no site_url — they accept an optional country, language, and date range. Site-scoped tools like tool_get_query_stats do need the verified site_url.

❯

Building an agent? The full tool map for all servers is one fetch: /cli/llms.txt

Bing Webmaster Tools queried from the terminal.

cogny --who

cogny tools call

cogny tools list

cogny --faq

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