integrations Bing Webmaster Tools

Bing Webmaster Tools MCP server, for the AI you already use.

Cogny reads Bing Webmaster Tools and makes the change you approve, through 29 tools, from your own AI or the Cogny app. Then it measures the change in your data and gives it a verdict.

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Is there an MCP server for Bing Webmaster Tools?

Yes. Cogny's MCP server includes Bing Webmaster Tools with 29 tools: query, page and traffic stats, crawl issues, inbound links, index checks for one URL or a whole directory, keyword data, and URL, content and sitemap submission. Connect it once in Cogny and the AI client you use, Claude, ChatGPT, Cursor or Codex, can call every one of them. The full list is at cogny.com/integrations/bing-webmaster-tools/tools.

What can my AI do with Bing Webmaster Tools?

It can read which queries and pages bring Bing traffic, follow one query or one page day by day, find crawl errors and pages Bing has not indexed, and list the sites linking to a URL. It can also act: submit a URL or a batch of URLs for indexing, submit or remove a sitemap, and change the crawl rate. Your AI client asks before each write, and Cogny logs every write with who authorised it.

How do I connect it to Claude or ChatGPT?

In Claude Code, run claude mcp add --transport http cogny https://app.cogny.com/mcp and authorise in the browser. In Claude.ai or ChatGPT, add Cogny as a connector or app. Then connect Bing Webmaster Tools in Cogny: sign in with Microsoft or paste an API key. Free includes 15 MCP calls a month, no card. Solo, $9 a month, makes MCP calls unmetered under fair use.

what it can touch.

23reads
- List all verified sites in Bing Webmaster Tools.
- Get overall site-level Bing traffic trends over time.
- Check the remaining daily URL submission quota for a site.
- Get Bing's weekly search-volume history for one keyword.
5changes
- Submit a single URL for indexing by Bing.
- Submit a URL with its HTML content for faster indexing by Bing.
- Submit multiple URLs for indexing by Bing in a single batch request.
- Submit a sitemap/feed URL for a site.
1removes
- Remove a sitemap/feed from a site.

all 29 tools, with what each does and known gaps

what it reads.

Bing Webmaster ToolsQueries, pages, crawl, index, links
Google Search ConsoleThe same pages on Google, side by side
GA4Bing sessions to conversions

Read side by side, so a change in Bing Webmaster Tools can be judged by what moved somewhere else.

what it proposes.

Index-gapPages that get Google clicks but are not indexed in Bing: proposes submitting them.
Crawl-issueNew crawl errors on pages that carry traffic: proposes the fix and where to make it.
Query-gapQueries where Bing ranks a page lower than Google does: proposes the page to work on.

what it replaces.

How a Bing Webmaster Tools review is done by hand today:

Open Bing Webmaster Tools once a quarter, if at all.
Export search performance and set it next to the Search Console export.
Scroll the crawl-issue list. Guess which errors matter.
Paste new URLs into the URL submission box one at a time.
Forget to check whether they were ever indexed.

With Cogny you ask once, approve one change, and get a verdict three days later (seven for pages, posts and products).

then a verdict.

You ask, or a Loop runs on schedule.
Cogny proposes one change.
You approve. It ships in Bing Webmaster Tools.
Three days on, seven for pages, posts and products, it is measured.

worked
partial
didn't work
inconclusive

Misses stay on the record. Every plan, Free included.

see it on your data

questions.

Does Cogny replace Bing Webmaster Tools?

No. You keep Bing Webmaster Tools. Cogny connects to it over MCP and works on top of it.

Does it change anything without asking?

From your own AI client, that client asks before a write. In the Cogny app, write tools ask first by default, set per tool. Any tool can be blocked in Settings → Integrations, and every write is logged with the tool, time and result.

How do I know a change worked?

A launch (a new campaign, ad or similar) becomes a measured ticket on its own, from your own AI or the Cogny app; for other changes your AI offers to register them. Three days later (seven for pages, posts and products) the ticket is measured in your connected data and closed as worked, partial, didn't work or inconclusive.

Which plan do I need?

Any. Free includes 15 MCP calls a month, no card. Solo is $9/mo with MCP unmetered under fair use. Cloud, $499/mo, adds a team workspace, scheduled reports and generated tickets.

Which AI clients can use it?

Claude (Claude Code or a Claude.ai connector), ChatGPT, Cursor and Codex, or the Cogny app. In Claude Code it is one line: claude mcp add --transport http cogny https://app.cogny.com/mcp, then authorise in the browser and connect Bing Webmaster Tools in Cogny.

Can it run every week on its own?

Yes. On Solo, Cogny AI and Cogny Pro, a finished chat can become a Loop that reruns on a schedule, and each run is its own measured ticket. Cloud adds scheduled reports and automations for a team.

What can't it do in Bing Webmaster Tools?

The tool list ends with a "Known gaps" section: what is not covered yet. Your agent can ask for anything missing with request_feature.

pair it with.

see a Bing Webmaster Tools demo on your data.

For teams on Cloud. Tell us what you want done in Bing Webmaster Tools; we come to the call with it running on your data.

On your own? Start free, no card. · 29 tools