Cogny Cloud · Bing Ads

Bing Ads is the account nobody opens. Cogny audits it weekly.

Most Microsoft Advertising accounts are a Google import that drifted. Cogny reads campaigns, keywords, search terms, impression share and UET conversions through the Bing Ads MCP, finds the queries burning budget and the keywords losing auctions, and creates a ticket per fix. Approve in tickets — Cogny adds negatives, pauses or re-bids directly through the MCP.

❯ book a Cloud demo see how it replaces the manual flow →

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cogny --replaces

FLOW

Same outcome. Two very different processes.

How you do it today

Open ads.microsoft.com once a month. Notice spend, not results.
Download the search term report to Excel. Sort by cost.
Guess which negatives from Google were never mirrored here.
Open each campaign and add negatives by hand.
Forget to check impression share lost to rank until the CPA jumps.

How Cogny Cloud does it

Cogny connects to Microsoft Advertising with your Microsoft sign-in — one-time.
Pulls campaign, keyword, search-term and geographic reports on a schedule.
Finds insights: search terms with spend and no conversions, keywords with Quality Score under 5, impression share lost to budget on winners, Audience Network leakage.
Creates a ticket per proposed action.
You approve in tickets.
Cogny executes through the Bing Ads MCP — negatives, pauses, bid and budget changes.
Tracks which tickets moved CPA and conversions. Smarter every week.

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cogny --tickets

read + write

Cogny creates tickets AND executes the approved ones through the MCP. Each insight becomes one ticket — here are the kinds Cogny creates from Bing Ads:

Negative-keyword ticketSearch terms with ≥ 5 clicks and zero conversions over 28 days — proposes exact/phrase negatives per campaign.

Bid-and-budget ticketCampaigns losing impression share to budget while beating target CPA — proposes the raise.

Import-drift ticketGoogle negatives and paused keywords that never reached the Microsoft mirror.

ExecutionCogny can add and remove negative keywords, pause/activate campaigns, ad groups, ads and keywords, change bids and daily budgets, and create campaigns, ad groups, keywords and responsive search ads through the Bing Ads MCP after approval. Cogny does not change UET tags or conversion goals.

LearnsEach approved negative and bid change teaches Cogny which Bing queries actually convert for you — so the next audit starts from what worked.

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cogny --reads

DATA

The reports Cogny pulls on schedule for Bing Ads insights

Bing AdsCampaigns, Keywords, Search terms

Google AdsThe source the import drifted from

GA4Bing sessions to outcomes

Cogny memoryOrg context across weeks

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cogny --book

DEMO

Tell us your use case. Then book a 15-min Cloud demo.

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cogny --faq

ASK

The questions we usually get on the demo call

Does Cogny replace Bing Ads?

No. Cogny connects to Bing Ads and adds an AI analyst on top — you keep using Bing Ads for everything you do today.

Does Cogny make changes automatically?

No — Cogny creates a ticket for every proposed action, you approve in tickets, then Cogny executes the approved ticket through the Bing Ads MCP. Nothing ships without you signing off.

Does Cogny write copy or creative?

No. Cogny does not write ad copy, email bodies, post content, image creative or rewrite existing copy. Cogny’s execution is limited to structural changes — segments, tags, metadata, internal links, redirects, scheduling assets you’ve already drafted, status changes (pause/resume/archive), and code-level PRs via Cogny Code.

Does Cogny actually get smarter over time?

Yes. Every approval and rejection is a signal. Cogny tracks the outcome of each executed ticket (did the deal close, did the ranking recover, did the segment lift revenue) and tunes its proposals to your business — so noisy or irrelevant tickets fall off and the high-signal ones become the default.

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