integrations Bing Ads
Bing Ads is the account nobody opens. Cogny audits it weekly.
Cogny reads Bing Ads and makes the change you approve, through 25 tools, from your own AI or the Cogny app. Then it measures the change in your data and gives it a verdict.
what it can touch.
- 9reads
- List campaigns in an account with status, budget, bidding scheme, campaign type, languages and time zone.
- List the ad groups in a campaign with status, CPC bid, language, network, start/end dates and bidding scheme.
- List the ads in an ad group with type, status, editorial status, headlines/descriptions (responsive search ads), final URLs and paths.
- List the keywords in an ad group with text, match type, status, bid, editorial status and final URLs.
- 12changes
- Create a Search campaign (created Paused unless told otherwise).
- Pause/activate a campaign, change its daily budget, or rename it.
- Create an ad group in a campaign (Paused by default).
- Pause/activate an ad group, change its default CPC bid, or rename it.
- 4removes
- Remove negative keywords from a campaign or ad group.
- Remove negative keywords from a shared list.
- Stop applying a shared negative keyword list to campaigns.
- Delete a shared negative keyword list.
all 25 tools, with what each does
what it reads.
- Bing AdsCampaigns, Keywords, Search terms
- Google AdsThe source the import drifted from
- GA4Bing sessions to outcomes
Read side by side, so a change in Bing Ads can be judged by what moved somewhere else.
what it proposes.
- Negative-keywordSearch terms with ≥ 5 clicks and zero conversions over 28 days — proposes exact/phrase negatives per campaign.
- Bid-and-budgetCampaigns losing impression share to budget while beating target CPA — proposes the raise.
- Import-driftGoogle negatives and paused keywords that never reached the Microsoft mirror.
what it replaces.
How a Bing Ads review is done by hand today:
- Open ads.microsoft.com once a month. Notice spend, not results.
- Download the search term report to Excel. Sort by cost.
- Guess which negatives from Google were never mirrored here.
- Open each campaign and add negatives by hand.
- Forget to check impression share lost to rank until the CPA jumps.
With Cogny you ask once, approve one change, and get a verdict three days later (seven for pages, posts and products).
then a verdict.
- You ask, or a Loop runs on schedule.
- Cogny proposes one change.
- You approve. It ships in Bing Ads.
- Three days on, seven for pages, posts and products, it is measured.
- worked
- partial
- didn't work
- inconclusive
Misses stay on the record. Every plan, Free included.
questions.
Does Cogny replace Bing Ads?
No. You keep Bing Ads. Cogny connects to it over MCP and works on top of it.
Does it change anything without asking?
From your own AI client, that client asks before a write. In the Cogny app, write tools ask first by default, set per tool. Any tool can be blocked in Settings → Integrations, and every write is logged with the tool, time and result.
How do I know a change worked?
A launch (a new campaign, ad or similar) becomes a measured ticket on its own, from your own AI or the Cogny app; for other changes your AI offers to register them. Three days later (seven for pages, posts and products) the ticket is measured in your connected data and closed as worked, partial, didn't work or inconclusive.
Which plan do I need?
Any. Free includes 15 MCP calls a month, no card. Solo is $9/mo with MCP unmetered under fair use. Cloud, $499/mo, adds a team workspace, scheduled reports and generated tickets.
Which AI clients can use it?
Claude (Claude Code or a Claude.ai connector), ChatGPT, Cursor and Codex, or the Cogny app. In Claude Code it is one line: claude mcp add --transport http cogny https://app.cogny.com/mcp, then authorise in the browser and connect Bing Ads in Cogny.
Can it run every week on its own?
Yes. On Solo, Cogny AI and Cogny Pro, a finished chat can become a Loop that reruns on a schedule, and each run is its own measured ticket. Cloud adds scheduled reports and automations for a team.
What can't it do in Bing Ads?
The tool list shows every action it can take. Anything not on it, your agent can ask for with request_feature.
pair it with.
see a Bing Ads demo on your data.
For teams on Cloud. Tell us what you want done in Bing Ads; we come to the call with it running on your data.
On your own? Start free, no card. · 25 tools