integrations Google Tag Manager
Tracking debt, finally inventoried.
Cogny reads Google Tag Manager and makes the change you approve, through 37 tools, from your own AI or the Cogny app. Then it measures the change in your data and gives it a verdict.
what it can touch.
- 20reads
- Get one Google Tag Manager account's details.
- List the containers in a Google Tag Manager account.
- Get one container's details: name, public id, usage and domains.
- Get the GTM install snippet (the HTML/JavaScript to paste into the site's pages).
- 12changes
- Create a tag in a Google Tag Manager workspace.
- Change a tag in a Google Tag Manager workspace.
- Create a trigger in a Google Tag Manager workspace.
- Change a trigger in a Google Tag Manager workspace.
- 5removes
- Delete a tag from a Google Tag Manager workspace.
- Delete a trigger from a Google Tag Manager workspace.
- Delete a variable from a Google Tag Manager workspace.
- Delete a whole container, its tags and its versions.
all 37 tools, with what each does
what it reads.
- Google Tag ManagerTags, Triggers, Variables, Versions
- GA4Event firing + conversion data
- Google AdsConversion-action overlap
Read side by side, so a change in Google Tag Manager can be judged by what moved somewhere else.
what it proposes.
- Orphan-tagTags configured but never firing — proposes a clean removal or fix to the trigger.
- Missing-conversionA new conversion event fires in GA4 but no GTM tag captures it for downstream tools.
- Version-publishApproved changes bundled into a workspace ready to publish — Cogny ships the version.
what it replaces.
How a Google Tag Manager review is done by hand today:
- Open GTM. Drill into tags, triggers, variables one folder at a time.
- Cross-check tag fires against GA4 events.
- Spot orphan tags, broken triggers, missing conversions.
- Stage the changes. Publish a new version. Hope nothing breaks.
- Forget you did this. Re-discover the same drift in 6 months.
With Cogny you ask once, approve one change, and get a verdict three days later (seven for pages, posts and products).
then a verdict.
- You ask, or a Loop runs on schedule.
- Cogny proposes one change.
- You approve. It ships in Google Tag Manager.
- Three days on, seven for pages, posts and products, it is measured.
- worked
- partial
- didn't work
- inconclusive
Misses stay on the record. Every plan, Free included.
questions.
Does Cogny replace Google Tag Manager?
No. You keep Google Tag Manager. Cogny connects to it over MCP and works on top of it.
Does it change anything without asking?
From your own AI client, that client asks before a write. In the Cogny app, write tools ask first by default, set per tool. Any tool can be blocked in Settings → Integrations, and every write is logged with the tool, time and result.
How do I know a change worked?
A launch (a new campaign, ad or similar) becomes a measured ticket on its own, from your own AI or the Cogny app; for other changes your AI offers to register them. Three days later (seven for pages, posts and products) the ticket is measured in your connected data and closed as worked, partial, didn't work or inconclusive.
Which plan do I need?
Any. Free includes 15 MCP calls a month, no card. Solo is $9/mo with MCP unmetered under fair use. Cloud, $499/mo, adds a team workspace, scheduled reports and generated tickets.
Which AI clients can use it?
Claude (Claude Code or a Claude.ai connector), ChatGPT, Cursor and Codex, or the Cogny app. In Claude Code it is one line: claude mcp add --transport http cogny https://app.cogny.com/mcp, then authorise in the browser and connect Google Tag Manager in Cogny.
Can it run every week on its own?
Yes. On Solo, Cogny AI and Cogny Pro, a finished chat can become a Loop that reruns on a schedule, and each run is its own measured ticket. Cloud adds scheduled reports and automations for a team.
What can't it do in Google Tag Manager?
The tool list shows every action it can take. Anything not on it, your agent can ask for with request_feature.
pair it with.
see a Google Tag Manager demo on your data.
For teams on Cloud. Tell us what you want done in Google Tag Manager; we come to the call with it running on your data.
On your own? Start free, no card. · 37 tools