Cogny Cloud · Snapchat Ads

Snap creative decays fast. Cogny catches the spend.

Cogny reads Snapchat Ads through the MCP, finds ad squads burning spend without swiping or converting, and creates a ticket per fix. Approve in tickets — Cogny pauses or reallocates directly through the Snapchat Ads MCP.

❯ book a Cloud demo see how it replaces the manual flow →

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cogny --replaces

FLOW

Same outcome. Two very different processes.

How you do it today

Open Snapchat Ads Manager. Drill into ad squads by week.
Eyeball swipe rate + CPA per audience.
Spot ad squads going stale.
Decide what to pause, what to scale.
Open ad-squad settings. Pause / adjust budget — by hand.

How Cogny Cloud does it

Cogny connects to Snapchat Ads + Shopify via MCP — one-time.
Pulls ad-squad + creative + conversion reports on a schedule.
Finds insights: decaying ad squads, audience saturation, budget mismatches.
Creates a ticket per proposed action.
You approve in tickets.
Cogny executes through the Snapchat Ads MCP — pause/resume, budget shifts.
Tracks which tickets moved ROAS. Smarter every week.

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cogny --tickets

read + write

Cogny creates tickets AND executes the approved ones through the MCP. Each insight becomes one ticket — here are the kinds Cogny creates from Snapchat Ads:

Pause-ad-squad ticketAd squads with high CPA and decaying swipe-up rate.

Budget-shift ticketMove spend between ad squads based on conversion outcomes.

Bid-strategy ticketSwitch ad squads from manual bid to AUTO_BID when manual underperforms.

ExecutionCogny can pause/resume campaigns + ad squads, update budgets and bids through the Snapchat Ads MCP after approval. Cogny does not modify creatives, ad copy or audience definitions.

LearnsEach approved pause and budget shift teaches Cogny which Snapchat audiences actually convert for your store — so creative decay stays under control.

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cogny --reads

DATA

The reports Cogny pulls on schedule for Snapchat Ads insights

Snapchat AdsCampaigns, Ad squads, Ads

ShopifyROAS data

GA4Conversion attribution

Cogny memoryOrg context across weeks

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cogny --book

DEMO

Tell us your use case. Then book a 15-min Cloud demo.

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cogny --faq

ASK

The questions we usually get on the demo call

Does Cogny replace Snapchat Ads?

No. Cogny connects to Snapchat Ads and adds an AI analyst on top — you keep using Snapchat Ads for everything you do today.

Does Cogny make changes automatically?

No — Cogny creates a ticket for every proposed action, you approve in tickets, then Cogny executes the approved ticket through the Snapchat Ads MCP. Nothing ships without you signing off.

Does Cogny write copy or creative?

No. Cogny does not write ad copy, email bodies, post content, image creative or rewrite existing copy. Cogny’s execution is limited to structural changes — segments, tags, metadata, internal links, redirects, scheduling assets you’ve already drafted, status changes (pause/resume/archive), and code-level PRs via Cogny Code.

Does Cogny actually get smarter over time?

Yes. Every approval and rejection is a signal. Cogny tracks the outcome of each executed ticket (did the deal close, did the ranking recover, did the segment lift revenue) and tunes its proposals to your business — so noisy or irrelevant tickets fall off and the high-signal ones become the default.

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