Cogny Cloud · Stripe

Churn signals, caught before the cancellation email.

Cogny reads Stripe through the MCP, finds churn risks and failed-payment cohorts, and creates an outreach ticket per action. Approve in tickets — your team executes the playbook in your CRM or via Cogny Code.

❯ book a Cloud demo see how it replaces the manual flow →

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cogny --replaces

FLOW

Same outcome. Two very different processes.

How you do it today

Open Stripe dashboard. Pull MRR + churn data.
Cross-check failed payments by hand.
Identify plan-shift patterns manually.
Hand the doc to RevOps / CX. Wait.

How Cogny Cloud does it

Cogny connects to Stripe via MCP — one-time.
Pulls subscription + payment + invoice reports on a schedule.
Finds insights: churn cohorts, failed payments, plan-shift patterns, MRR anomalies.
Creates a ticket per proposed action.
You approve in tickets.
Cogny routes the outreach checklist to RevOps / CX — your team executes in your CRM.
Tracks whether outreach saved subscribers. Smarter every week.

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cogny --tickets

read-only

Cogny creates tickets. Execution flows to your team or Cogny Code. Each insight becomes one ticket — here are the kinds Cogny creates from Stripe:

Churn-risk ticketSubscribers showing churn signals — outreach proposed with suggested play.

Failed-payment ticketCohort of failed payments worth a coordinated retry / outreach.

Plan-shift ticketCustomers downgrading or upgrading in patterns worth investigating.

ExecutionStripe is read-only in Cogny — Cogny does not issue refunds, change prices, or modify subscriptions. Outreach tickets become an email-digest checklist your team executes in your CRM. Site/code changes flow through Cogny Code.

LearnsCogny learns which churn signals actually predict cancellation for your business and prioritizes those — pattern types that turn out to be noise drop off.

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cogny --reads

DATA

The reports Cogny pulls on schedule for Stripe insights

StripeSubscriptions, Payments, Invoices

HubSpot CRMCustomer + outcome data

GA4Site usage signals

Cogny memoryOrg context across weeks

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cogny --book

DEMO

Tell us your use case. Then book a 15-min Cloud demo.

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cogny --faq

ASK

The questions we usually get on the demo call

Does Cogny replace Stripe?

No. Cogny connects to Stripe and adds an AI analyst on top — you keep using Stripe for everything you do today.

Does Cogny make changes automatically?

No — Cogny creates a ticket for every proposed action, you approve in tickets, then it becomes an email-digest checklist your team executes. Stripe is read-only via the MCP. Site or code changes can be shipped automatically through Cogny Code (PRs against your GitHub).

Does Cogny write copy or creative?

No. Cogny does not write ad copy, email bodies, post content, image creative or rewrite existing copy. Cogny’s execution is limited to structural changes — segments, tags, metadata, internal links, redirects, scheduling assets you’ve already drafted, status changes (pause/resume/archive), and code-level PRs via Cogny Code.

Does Cogny actually get smarter over time?

Yes. Every approval and rejection is a signal. Cogny tracks the outcome of each executed ticket (did the deal close, did the ranking recover, did the segment lift revenue) and tunes its proposals to your business — so noisy or irrelevant tickets fall off and the high-signal ones become the default.

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