From Google Ads audit to negative keyword list in one sitting
The workflow
Run a full Google Ads account audit and, in the same conversation, ship the highest-impact fix it finds: a campaign-level negative keyword list cutting off search terms that spend real money without ever converting. Audit to live fix, one sitting.
Why it works
Every Google Ads account leaks: a meaningful share of search spend goes to terms that will never convert — competitor brand names, job-seeker queries, wrong-geography searches, students researching. Solo operators know this, but search-term mining is exactly the tedious, quarterly-at-best chore that never gets done. The audit finds the leak and hands you the patch in the same breath — a concrete keyword list with match types, one approval away from live.
The trust mechanism matters: the agent proposes the exact list first and waits. You see every term before anything touches the account.
The walkthrough
- Run the audit. One click on the Google Ads audit skill. The agent works through tracking health, search-term relevance, self-competition between campaigns, impression share, and budget efficiency.
- Read the findings. The report is specific: which portion of spend shows zero conversions, which campaigns overlap, which conversion goals are misconfigured — each finding backed by the account's own data.
- Approve the list. The report's final section is one recommended action. The agent proposes the negative keywords — terms and match types — and asks.
- Live from the next auction. On approval, the negatives are added at campaign level and the agent confirms the count and where they were applied.
- Human-only follow-ups. Some fixes need the Google Ads UI (goal configuration, campaign merges). The agent hands these over as numbered instructions rather than pretending it can do everything.
Prompts to try
Run the Google Ads Audit skill.
Apply the fixes this report recommends in my Google Ads account. Propose each
change first and wait for my explicit approval before applying anything.
What ships
A live negative keyword list that stops documented waste — plus a prioritized to-do list for the fixes that need human hands.
Related
- Turning a Google Ads audit into a new responsive search ad
- Connect Google Ads to run this on your own account.
Frequently asked
Does the agent change bids or budgets during this workflow?
Not in this workflow. The shipped change is a negative keyword list — additive and low-risk. Bid or budget changes go through the same propose-and-approve flow if you ask for them.
How fast do negative keywords take effect?
Immediately — they stop matching from the next auction after they're added.
Do I see the exact keywords before they're added?
Yes. The agent proposes the full list — every term and its match type — so you can review it before it's applied.
Run this workflow in your own workspace
Cogny Solo connects to your real marketing stack, runs the analysis, and implements the fixes — from one-tap approvals to workflows that run on their own. $18/month with credits included, first 15 calls free.
Start with Cogny Solo →