← all solo guides
    for: solo marketing consultants2 min read

    Turning a Google Ads audit into a new responsive search ad — with an approval step

    google-ads

    The workflow

    The audit finds ad groups where the ad copy drags well below what the account's best ads prove possible. Instead of a recommendation slide, the loop ends with a new responsive search ad, created in the account — after you've read and approved every single headline.

    Why it works

    Writing a good RSA is fiddly mechanical work with hard constraints — up to 15 headlines under 30 characters, 4 descriptions under 90, paths under 15 — layered on top of the actual craft of message-matching what already converts in the account. The agent handles both layers: it studies the account's own winning ads for tone and angle, then generates copy that fits every constraint.

    The approval step is what makes it usable. Ads are public and spend money, so the flow surfaces the entire ad — each headline, each description, the landing page — as a single approval card. What you approve is byte-for-byte what gets created. No surprises in the account.

    The walkthrough

    1. Start from a finding. The audit names an underperforming ad group and what the better ads in the account do differently.
    2. Ask for the fix. One message. The agent drafts the full RSA, using the account's own high performers as its style guide.
    3. Read the actual ad. The approval card shows the headlines and descriptions that will run — not a summary of them. Edit any line in chat.
    4. Approve. The agent creates the ad in the ad group and confirms. Enabling it (and letting it spend) stays a deliberate, separate choice.

    Prompts to try

    Analyze my Google Ads campaign [campaign name] to evaluate how to improve
    the next one.
    
    Draft a new responsive search ad for that ad group, based on what already
    converts in my account. Show me every headline and description before
    creating anything.
    

    What ships

    A complete responsive search ad in the target ad group, built from the account's own evidence about what converts — reviewed word-for-word by the human who pays the bill.

    Related

    Frequently asked

    Do I see the actual ad copy before anything is created?

    Yes — that's the point of the flow. The approval step shows every headline, description, path and the landing page. What you approve is exactly what gets created.

    Does the new ad start spending immediately?

    You control the initial status. The safe default is creating the ad paused, so you get a final look in Ads Manager before enabling it.

    Where does the ad copy come from?

    From your own account's evidence: the agent studies the ads that already convert best for you and writes new copy in that proven direction — within Google's exact character limits.

    Run this workflow in your own workspace

    Cogny Solo connects to your real marketing stack, runs the analysis, and implements the fixes — from one-tap approvals to workflows that run on their own. $18/month with credits included, first 15 calls free.

    Start with Cogny Solo →

    Related workflows