CRM-Attributed Marketing ROI

    Know Exactly What Your Marketing Spend Returns

    Stop guessing which campaigns drive revenue. Cogny connects your CRM data to ad spend and uses AI to calculate true return on ad spend — based on closed deals, not platform-reported conversions.

    No data team required. Connect HubSpot, Salesforce, RunCloser, Google Ads, Meta, LinkedIn, and 300+ more sources in minutes. See your first CRM-attributed ROI signal within 48 hours.

    ❯ start free trialsee pricing →
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    cogny --problem

    BLINDSPOT

    Most B2B and e-commerce companies track CRM outcomes separately from ad spend. The result? No unified view of marketing ROI — and millions spent on campaigns that look good in-platform but never close a deal.

    CRM lives in one silo, ad spend in anotherYour HubSpot deals show revenue, but your Google Ads dashboard shows clicks. Nobody connects the two, so you optimize for proxy metrics — not actual business outcomes.
    Spreadsheet ROAS is always wrongManual exports, mismatched date ranges, duplicate conversions. Your monthly "ROI report" takes a week to build and is outdated before it is finished.
    Attribution models disagree with each otherGoogle says Google drove the deal. Meta says Meta drove it. Your CRM says inbound. Without a unified truth layer, you are guessing where to spend next.
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    cogny --how-it-works

    FLOW

    Four steps from scattered data to CRM-attributed ROAS — fully automated by AI, no data engineering required.

    01
    Connect every sourceCogny ingests data from 300+ connectors — HubSpot, Salesforce, RunCloser, Google Ads, Meta, LinkedIn, TikTok, GA4 — all into a single BigQuery warehouse.
    02
    Unify around revenueAI joins CRM deal data to ad spend at the campaign, keyword, and creative level. See true cost-per-acquisition tied to closed revenue — not just conversions.
    03
    AI surfaces ROI signalsCogny continuously analyzes the unified dataset and generates growth tickets that show which channels, campaigns, and audiences deliver the highest CRM-attributed ROAS.
    04
    Act on honest insightsThe Truth Ledger evaluates every action honestly. No vanity metrics, no inflated ROAS. If a campaign under-performed, you know immediately — with a recommended reallocation.
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    cogny --truth-ledger

    HONEST

    The Truth Ledger

    Most analytics tools are designed to make your numbers look good. Cogny is designed to make your numbers accurate.

    The Truth Ledger is Cogny's accountability layer. Every growth action — every budget change, every campaign launch, every audience shift — is honestly evaluated against CRM outcomes. Did that Google Ads budget increase actually generate more closed deals? Did the new Meta creative improve pipeline velocity or just inflate click-through rates?

    This isn't about pretty dashboards. It's about knowing the truth before you spend your next dollar. Growth teams using the Truth Ledger reallocate budget 3x faster because they trust the data — and the data doesn't sugarcoat reality.

    Honest evaluationNo inflated metrics or vanity ROAS
    Closed-loop feedbackEvery action measured against CRM revenue
    Action-orientedEvery insight comes with a recommended next step
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    cogny --metrics

    SIGNAL

    Cogny replaces guesswork with four CRM-grounded metrics that answer the only question that matters: “Is this marketing spend making us money?”

    CRM-attributed CPASee your true cost per closed deal — not per click or form fill — across every paid channel.
    Revenue per channelUnderstand exactly how much closed revenue each ad platform, campaign, and keyword generates.
    Pipeline velocityTrack how quickly ad-sourced leads move through your CRM pipeline vs. organic or referral leads.
    Blended ROASOne number that answers "for every dollar spent on marketing, how many dollars come back as CRM revenue?"
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    cogny --example-ticket

    SAMPLE

    Here's what a real CRM ROAS insight from Cogny looks like — auto-generated from your connected data, with a specific action to take.

    AI growth ticket

    Google Ads — Brand Keywords Outperform Non-Brand by 4.2x on CRM ROAS

    Channel: Google AdsPeriod: Last 30 Days
    Key findings
    Brand keyword CPA (CRM-closed deals)2,100 SEK
    Non-brand keyword CPA (CRM-closed deals)8,900 SEK
    Industry average CPA8,900 SEK
    Brand keyword ROAS (CRM revenue)7.3x
    Non-brand keyword ROAS (CRM revenue)1.7x
    Recommended action
    Reallocate 30% of non-brand budget to brand + competitor brand campaigns. Estimated impact: 23% reduction in blended CPA with minimal volume loss. Non-brand campaigns should be restructured around high-intent commercial keywords only.
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    cogny --who-its-for

    ICP

    Built for teams that need to prove marketing ROI to leadership, clients, or investors

    B2B SaaS growth teamsYou run paid campaigns to generate MQLs, but struggle to connect ad spend to closed-won revenue in HubSpot or Salesforce. Cogny bridges that gap automatically.
    E-commerce performance marketersYou track ROAS in-platform, but know those numbers inflate reality. Cogny connects CRM and order management data to show true customer lifetime value per acquisition channel.
    Marketing agenciesClients demand ROI proof. Cogny gives you a client-ready CRM ROAS dashboard powered by their own data — not platform-reported vanity metrics.
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    cogny --explore

    DEEP

    Related Cogny solutions for growth teams

    AI Growth HackingAutomate the entire growth loop with data-driven experiments.learn more →
    AI Marketing ROIProve every marketing dollar works — across channels and pipeline.learn more →
    Google Ads AutomationAI-powered ad optimization — bids, budgets, keywords, creatives.learn more →
    Case StudiesSee real results from growth teams that switched to AI-driven attribution.learn more →
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    cogny --faq

    FAQ

    Everything you need to know about measuring marketing ROI with CRM data

    What is CRM ROAS and how is it different from platform ROAS?CRM ROAS (Return on Ad Spend) measures your advertising return based on actual closed revenue recorded in your CRM — not just conversions or leads reported by ad platforms. Platform ROAS relies on pixel-tracked events and attribution windows that typically over-count by 20–60%. CRM ROAS uses your source of truth: real deals with real revenue attached, giving you an honest picture of what your marketing spend actually returns.
    How does Cogny connect CRM data to ad spend?Cogny ingests data from your CRM (HubSpot, Salesforce, RunCloser, etc.) and your ad platforms (Google Ads, Meta, LinkedIn, TikTok) into a unified BigQuery data warehouse. Our AI then joins these datasets using UTM parameters, click IDs (GCLID, FBCLID), email matches, and first-touch attribution to create a unified view of which ad campaigns generated which CRM deals and revenue.
    What CRM platforms does Cogny integrate with?Cogny supports 300+ data connectors including all major CRM platforms: HubSpot, Salesforce, Pipedrive, RunCloser, and more. We also connect to ad platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads), analytics tools (GA4, Mixpanel), e-commerce platforms (Shopify, WooCommerce), and data warehouses (BigQuery, Snowflake).
    How is Cogny different from a BI tool like Looker or Power BI?BI tools show you dashboards — Cogny gives you an AI analyst. Instead of building reports yourself, Cogny continuously analyzes your CRM + ad spend data and proactively generates growth tickets with specific, actionable recommendations. You also get the Truth Ledger: a system that honestly evaluates whether each marketing action actually improved performance.
    How long does it take to set up CRM ROAS tracking with Cogny?Most teams are connected and seeing their first CRM-attributed ROI insights within 48 hours. Setup involves connecting your CRM and ad platform accounts through pre-built connectors — no engineering work required. The AI begins analyzing historical data immediately and generates your first growth tickets within the first day.
    Can Cogny help with marketing attribution for B2B companies with long sales cycles?Yes — B2B attribution is one of Cogny's core strengths. We track the full journey from first ad click to closed-won deal, even when that journey takes 3–12 months across multiple touchpoints. Cogny accounts for multi-touch attribution, pipeline velocity, and deal stage progression, giving you accurate CRM ROAS even when your sales cycle spans quarters.
    What is the Truth Ledger?The Truth Ledger is Cogny's unique approach to marketing measurement. Unlike platforms that optimize for showing good numbers, the Truth Ledger honestly evaluates whether your growth actions worked. If a budget reallocation decreased CRM ROAS, you will know. If a new campaign underperformed expectations, you will see a clear assessment with a recommended next action.
    How much does Cogny cost?Cogny offers customized pricing based on data volume and feature needs. Most growth teams see positive ROI within the first month through better budget allocation alone. Schedule a demo to get a quote tailored to your data stack and team size.

    ❯ get started

    Stop guessing. Start knowing.

    Connect your CRM and ad platforms in 48 hours. See true marketing ROI based on closed deals — not clicks, not form fills, not platform-reported conversions.