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    cogny vs funnel mcp

    a funnel mcp alternative for $9 a month.

    Funnel MCP lets an AI query the marketing data you keep in Funnel, from $300 a month billed annually. Cogny is an MCP server for $9 a month, month to month: 77 integrations your AI reads live and changes (budgets, bids, keywords, posts, tags), with each change measured afterwards.

    Start free: 15 MCP calls a monthCompare plans

    cogny vs funnel, side by side.

    Cogny compared with Funnel MCP. "Fits better" marks the side that is stronger on that line.
    QuestionCognyFunnel MCP
    What it isAn MCP server your AI calls directly to read and change the live tools, plus the Cogny appA marketing data hub that collects, models and stores your data; Funnel MCP is how AI tools query it1
    Price to use the MCPFree $0 (15 MCP calls a month). Solo $9/mo, MCP unmetered under fair usefits betterNeeds a Funnel plan: Starter from $300/mo, Business from $600/mo, Enterprise custom1
    BillingMonth to month, no lock-infits betterStarter and Business are billed annually1
    Try itFree plan, no card, no end date. No trial on paid plans14-day free trial, no card1
    Sources77 integrations, one per product; any remote MCP server can be added by URL117 connectors on Starter, 579 on Business, 600+ on Enterprise1fits better
    Data model and historyReads each platform live, as far back as its API goes. Cloud adds a BigQuery warehouseModeled cross-channel data stored in Funnel, with budgets, targets and custom metrics in one place1fits better
    What your AI can changeThe tools themselves: budgets, bids, keywords, ads, posts, pages, tags, email campaigns. Your AI client asks before each writefits betterYour Funnel account: custom fields, exports, data sources, client portals. Changing campaigns in the ad platforms isn't described1
    Measures the changeEvery change made through Cogny becomes a ticket, read a few days later and closed with a verdict. Free and Solo measure 3 a month; Cogny AI and up, all of themfits betterNot described on its MCP pages1
    Attribution and MMMAsk for it: your AI joins ad, analytics and revenue data in the chatMMM, attribution and incrementality results over MCP for Funnel Measure customers1fits better
    Security and compliancePlatform data stored in the EU; GDPR data processing agreement with the subprocessor listGDPR, CCPA, SOC 2 and ISO 270011fits better

    fits better marks the stronger side of a line. No mark: a difference, not an edge. Numbers refer to the sources at the end of the page.

    what funnel mcp is.

    Funnel is a marketing data hub. It collects data from your ad, analytics, CRM and e-commerce sources, models it into one cross-channel set, stores it, and sends it to the reporting tools and warehouses you use. Funnel MCP connects that data to Claude, ChatGPT, Cursor, Codex and other AI tools, so you can ask about it in plain language.

    Budgets, targets, custom metric definitions and naming conventions come through the same connection, and Funnel Measure customers get their MMM, attribution and incrementality results there too. Its write tools change your Funnel account, such as a custom field, an export or a data source. Funnel MCP is on every Funnel plan; the cheapest, Starter, starts from $300 a month billed annually.

    Cogny doesn't keep a copy of your data to query. Your AI reads the live tools through Cogny, proposes one change, makes it in the tool once you approve, and Cogny comes back days later to say whether it worked.

    when to pick which.

    Pick Funnel if

    1. You need modeled history that many people, dashboards and tools read the same way.
    2. You need sources Cogny doesn't connect: price-comparison sites, Amazon, Yandex, or the 579 connectors on Funnel Business.
    3. You buy Funnel Measure and want MMM and incrementality results in your AI.
    4. Your procurement needs SOC 2 or ISO 27001 from the vendor.
    5. You already pay for Funnel: its MCP comes with the plan.

    Pick Cogny if

    1. You want your AI to change the campaign, not only read about it.
    2. You'd rather pay $9 a month, month to month, than $3,600 a year up front.
    3. You don't want to set up a data pipeline before the first question.
    4. You want every change measured and closed as worked, didn't work or inconclusive.
    5. You use tools that aren't on Funnel's Starter list, such as Google Tag Manager, Webflow, WordPress or Bing Webmaster Tools.

    same job, two ways.

    Common jobs for an AI on marketing data, and what each path asks of you.

    1. Pause the keywords that spent and didn't convert

      With Funnel MCP

      1. Ask Funnel MCP which keywords spent without a conversion
      2. Open Google Ads
      3. Pause them there, by hand or with another tool
      4. Check next month's numbers

      Needs Another tool or a person to make the change

      With Cogny

      1. Ask in your AI client
      2. It reads Google Ads live and lists the keywords
      3. Approve the pause; it ships
      4. Cogny reads the result three days later

      Needs Your approval

    2. Is spend on pace against this month's budget?

      With Funnel MCP

      1. Connect the ad sources in Funnel
      2. Set the budget and targets in Funnel
      3. Ask Funnel MCP how pacing looks

      Needs A Funnel plan with the sources set up

      With Cogny

      1. Connect the ad accounts
      2. Tell your AI the budget; it can save it to the workspace's context tree
      3. Ask how pacing looks and get the budget to move

      Needs The budget, in the chat

    3. Conversions dropped: is the tag broken?

      With Funnel MCP

      1. See the drop in Funnel's data
      2. Open Google Tag Manager
      3. Find the trigger, fix it, publish

      Needs Someone with Tag Manager access

      With Cogny

      1. Ask why conversions dropped
      2. Your AI reads GA4 and the Tag Manager container
      3. It proposes the fix; you approve; it publishes the version

      Needs Your approval

    4. A founder who wants an AI on their marketing data

      With Funnel MCP

      1. Start the 14-day trial
      2. Connect the sources
      3. Pick a plan: Starter from $300 a month, billed annually

      Needs $3,600 a year after the trial

      With Cogny

      1. Run one install line in your AI client
      2. Authorise in the browser
      3. Ask; stay on Free (15 calls a month) or take Solo at $9

      Needs $0 or $9 a month

    what cogny adds.

    Every measured change gets a verdict: worked, partial, didn't work or inconclusive. Misses included.

    1. experiment across your whole stack.

      Change it in one tool, measure it in the data of another. Ads, analytics, search, email, CRM, site and code: 77 integrations, read and write.

    2. from raw data to a shipped change.

      A question, one concrete next step, your approval, shipped in the tool. Minutes, not an analyst queue.

    3. run it from your own AI.

      Claude, ChatGPT, Cursor, Codex or the Cogny app. Cogny keeps the ledger: every write logged, launches turned into measured tickets, the good loops run again.

    Six months of measured outcomes, misses included: the truth ledger

    one install line. then ask.

    Start free: 15 MCP calls a monthCompare plans

    1 Funnel details are from funnel.io/pricing (US and EU), funnel.io/funnel-mcp, Funnel's MCP quick-start guide and funnel.io/all-data-sources, checked 5 November 2026. Plans change; check their site before you decide.

    as of november 2026

    What the first year costs

    Funnel MCP comes with a Funnel plan, so the price of an AI on your marketing data through Funnel is the price of the plan. List prices, before tax:

    PlanPer monthFirst yearBilling
    Cogny Free$0$0No card; 15 MCP calls a month
    Cogny Solo$9$108Month to month, cancel any month
    Funnel Starterfrom $300from $3,600Billed annually
    Funnel Businessfrom $600from $7,200Billed annually

    Funnel's plans include its data hub, destinations and modeled history, which Cogny's Solo plan doesn't. If you want those, the comparison is with Cogny Cloud at $499 a month, which adds a BigQuery warehouse and scheduled reports. If what you want is your AI working on your ad and analytics accounts, Solo does that for $9.

    funnel starter's 117 sources

    Which of Funnel's Starter sources Cogny connects

    Cogny connects 43 of the 117 entries on Funnel's Starter list, through 29 integrations. The numbers differ partly in how they're counted: Funnel lists HubSpot as ten entries (one per object) and Pipedrive, Zoho CRM and ActiveCampaign as three each, and 41 of its Starter entries are price-comparison and marketplace sites. Cogny counts one per integration. This table is built from Cogny's live tool list, so it changes when an integration ships.

    On Funnel StarterIn CognyCogny tools
    ActiveCampaign Contacts, ActiveCampaign Deals, ActiveCampaign EmailActiveCampaign13 read, 9 change
    AhrefsAhrefs12 read, 0 change
    Apple Search AdsApple Search Ads11 read, 10 change
    ApsisAPSIS One19 read, 4 change
    Facebook AdsMeta Ads12 read, 19 change
    Google Ads, Google Keyword PlannerGoogle Ads7 read, 73 change
    Google AnalyticsGoogle Analytics 411 read, 7 change
    Google Search ConsoleGoogle Search Console5 read, 2 change
    HubSpot Email Events, HubSpot Marketing Email, Hubspot Activities, Hubspot Companies, Hubspot Contacts, Hubspot Custom Objects, Hubspot Deals, Hubspot Leads, Hubspot Owners, Hubspot TicketsHubSpot Email & CRM11 read, 4 change
    KlaviyoKlaviyo18 read, 11 change
    LinkedInLinkedIn Ads13 read, 12 change
    LinkedIn OrganicLinkedIn Organic9 read, 7 change
    Magento 2Magento17 read, 3 change
    MailChimpMailchimp20 read, 25 change
    MatomoMatomo17 read, 9 change
    Microsoft AdvertisingBing Ads9 read, 16 change
    MixpanelMixpanel11 read, 5 change
    OpenAI AdsOpenAI Ads15 read, 17 change
    Pipedrive Activities, Pipedrive Deals, Pipedrive LeadsPipedrive10 read, 0 change
    Piwik ProPiwik PRO17 read, 6 change
    RedditReddit Ads9 read, 12 change
    SEMrushSemrush9 read, 0 change
    ShopifyShopify25 read, 28 change
    SnapchatSnapchat Ads10 read, 10 change
    TikTok AdsTikTok Ads12 read, 10 change
    WooCommerceWooCommerce21 read, 16 change
    X AdsX Ads16 read, 22 change
    X Organic (Twitter Organic)X Organic8 read, 8 change
    YouTubeYouTube8 read, 0 change

    Built, new connections paused: Pinterest Ads (New connections open once Pinterest approves Cogny's app for Ads API access.)

    On Funnel Starter, not in Cogny: Amazon Ads, Amazon Seller Central, Facebook Pages, Google Merchant Center, Google My Business, Google Sheets import, Google Trends, Indeed, Instagram Insights, LINE Ads, Listrak Email, Naver, Nextdoor, Quora, ReMailMe, Sailthru, Seznam, Spotify Ad Studio, Threads, TikTok Organic, TikTok Shop, Trovit, VK Ads, Xing Ads, Yahoo Japan Search, Yandex Direct, Yandex Metrica, Yelp, Zoho CRM Contacts, Zoho CRM Deals, Zoho CRM Leads, and 41 price-comparison and marketplace sites (2dehands, Beslist, Biano, Billiger.de, Cendyn DMP, Ceneo and more). If you need one of these, Funnel covers it and Cogny doesn't yet; your AI can ask for it with request_feature.

    45 integrations

    In Cogny, not on Funnel's Starter list

    With tools that make changes (23): Abicart, AI Visibility, Attio, Bing Webmaster Tools, Brevo, Constant Contact, Crisp, Discord, Drip, Faire, Framer, Get a Newsletter, Ghost, Google Tag Manager, Image Generation, Magnific, MailerLite, Rule, Sanity, Supabase, Symplify, Webflow, WordPress.

    Read only (22): Adobe Analytics, AppsFlyer, Azure SQL, Bloom, Brave Search, Braze, Contentful, Fathom Analytics, Fortnox, GrowthBook, Litium, Metabase, Microsoft Clarity, Plausible, PostHog, Salesforce Marketing Cloud, Segment, ShipStation, Simple Analytics, Statamic, Upsales, Wix.

    Anything else with a remote MCP server, Stripe's for example, can be added by URL. Every tool, and whether it reads or changes something: all Cogny tools.

    questions

    Funnel MCP and Cogny: common questions

    Does Funnel MCP cost extra?

    Funnel says its MCP server is available on all plans and that you need a Funnel account to use it. As of November 2026 the cheapest plan, Starter, starts from $300 a month billed annually, and there is a 14-day free trial with no card. Cogny Solo is $9 a month, month to month, with MCP calls unmetered under fair use; Cogny Free is $0 with 15 MCP calls a month.

    Can Funnel MCP change my campaigns?

    Funnel describes its MCP as querying your Funnel data. Its write tools change your Funnel account (custom fields, exports, data sources, client portals), each after you approve it in the conversation. Its MCP pages don't describe changing campaigns, bids or budgets in Google Ads, Meta or other ad platforms. Cogny's tools make those changes in the platforms (budgets, bids, keywords, posts, tags) and Cogny measures their impact.

    How many of Funnel's Starter sources does Cogny connect?

    43 of the 117 entries on Funnel's Starter list, through 29 Cogny integrations, as of today's build of this page. 41 of the entries Cogny doesn't connect are price-comparison and marketplace sites. Cogny also has 45 integrations that aren't on Funnel's Starter list, 23 of them with tools that make changes.

    Why does Funnel list more connectors than Cogny?

    Funnel counts some products once per object: HubSpot is ten entries on its Starter list, Pipedrive, Zoho CRM and ActiveCampaign three each. Cogny counts one per integration, 77 in all. Funnel's Business plan lists 579 connectors, more than Cogny connects; any remote MCP server can be added to Cogny by URL.

    Can I use Funnel and Cogny together?

    Yes. Keep Funnel for modeled history and the dashboards your team reads, and connect Cogny to the same ad and analytics accounts so your AI can make the change and see whether it worked. They don't need to be connected to each other.

    What does Cogny cost?

    Free is $0 with 15 MCP calls a month and 50 one-time chat credits, no card. Solo is $9 a month with MCP unmetered under fair use. Cogny AI is $18 (150 credits a month), Cogny Pro $90 (1,500) and Cloud $499 (5,000) for teams. Every plan is month to month.

    Funnel next to Windsor.ai and Supermetrics: Windsor.ai vs Supermetrics vs Funnel for AI agents. What each Cogny plan includes: the buying guide.